Australia Oat Milk Market Report and Forecast 2025-2034

Australia Oat Milk Market Outlook

The Australia oat milk market size was valued at USD 166.57 million in 2024. The market is further projected to grow at a CAGR of 19.50% between 2025 and 2034, reaching a value of USD 844.98 million by 2034.

Key Takeaways

• Oat milk is rich in iron, calcium, potassium, thiamine, folate, manganese, zinc, magnesium, and vitamin D. Its regular consumption improves bone strength, cholesterol regulation, and heart health.

• Australia's growing vegan and lactose intolerant populations contribute to the market's expansion.

• In Australia, sales of plant-based milk increased from USD 249 million in 2019 to USD 352 million in 2021, representing a 22% increase.

The rise in vegan population and the adoption of plant-based diets are driving the consumption of oat milk in Australia. Vegan celebrities and chefs promoting plant-based lifestyles have significantly influenced consumer choices, leading to increased consumption of soy milk and oat milk. This trend is boosting the demand for oat milk as a dairy alternative.

Additionally, consumers, especially those allergic to cow's milk, are turning to plant-based milk products like oat milk because it is naturally lactose-free. As a result, Australia’s consumption level of oat milk is on the rise.

Manufacturers are focusing on product innovation by introducing flavoured options like chocolate, vanilla, and caramel to cater to diverse consumer preferences. In addition, oat milk products are being fortified with functional ingredients like probiotics, omega-3 fatty acids, and vitamins to enhance nutritional value. The introduction of flavoured and fortified oat milk products is expanding consumer choices and driving Australian oat milk market growth. In January 2024, Oatly introduced "Unsweetened Oatmilk" and "Super Basic Oatmilk" in the US and Australian market, catering to health-conscious consumers as it has no sugar and less calories.

Additionally, oat milk's smaller carbon footprint and environmentally friendly production processes resonate with eco-conscious consumers, driving its popularity. Brands are emphasising sustainable practices from responsible sourcing of oats to eco-friendly packaging in response to growing environmental concerns, which is contributing to market growth. In March 2022, Oatly launched "The New Norm&Al Show" campaign in Australia to educate and inspire consumers to make sustainable food choices and to promote the benefits of plant-based diet.

According to Australia oat milk market analysis, oat milk is being utilised in the formulation of baby food products due to its nutritional value and suitability for lactose-intolerant individuals. Oat milk also finds applications in the pharmaceutical industry as part of nutraceutical products due to its health benefits and nutrient content.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Oat milk market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Reduced Fat

• Regular/Full Fat

• Others

Market Breakup by Source

• Organic

• Conventional

• Others

Market Breakup by Flavour

• Plain
• Flavoured
  • Vanilla
  • Fruit
  • Chocolate
  • Others
• Others

Market Breakup by Packaging Form

• Cans

• Cartons

• Bottles

• Others

Market Breakup by Application

• Food & Beverages

• Nutraceutical & Baby Food

• Pharmaceuticals

• Personal Care

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Channels

• Others

Market Breakup by Region

• South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Manufacturers are focusing on enhancing the taste and texture of oat milk and are introducing flavoured options like chocolate and vanilla to cater to diverse preferences.

• Chobani Pty Ltd.

• Inside Out Nutritious Goods Pty Ltd

• Califia Farms, LLC

• Australian Health and Nutrition Association Ltd

• Noumi Limited

• Wide Open Agriculture Ltd

• OatMilkGoodness

• Oatly Group

• Others

Key Highlights of the Report