Australia Microwave Oven Market Report and Forecast 2024-2032

Australia Microwave Oven Market Outlook

The Australia microwave oven market size was valued at USD 181.87 million in 2023. The market is further projected to grow at a CAGR of 3.6% between 2024 and 2032, reaching a value of USD 250.76 million by 2032.

Key Takeaways

• Australia’s growing demand for smart kitchen appliances has led to a surge in the adoption of advanced microwave ovens.

• Key players in the market are Panasonic Australia Pty Ltd., Whirlpool (Australia) Pty Ltd., and LG Electronics Australia Pty Ltd.

• LG offers a range of microwave ovens with advanced features, including inverter technology. The LG 42L 1200W NeoChef inverter microwave is a top choice for consumers in Australia as it combines power and even heating for efficient cooking.

The fast-evolving lifestyle of consumers globally, where microwave ovens significantly reduce cooking time compared to conventional methods, making them essential for busy households, drives Australia microwave oven market growth. Secondly, the increasing number of single-person households and dual-income families steadily boost the demand for appliances that offer convenience and efficiency.

Moreover, rising disposable income, changing consumer preferences towards smart appliances for convenience, and socio-economic factors like urbanisation contribute to the surge in demand for microwave ovens in Australia. Additionally, technological advancements in microwave ovens, such as smart features like remote control, sensors for precise cooking, and connectivity with smartphones, enhance user experience and drive market expansion.

Increasing focus on energy-efficient appliances and sustainable practices in manufacturing microwave ovens reflects consumers' environmental consciousness and influences purchasing decisions. Some examples of sustainable materials used in microwave oven manufacturing include recycled stainless steel, galvanised steel, aluminium, brass, copper, ABS plastic, PBT plastic, PVC plastic, PP plastic, tempered glass, and electrical ceramics.

Based on structure, countertop microwaves are designed to sit on kitchen countertops, offering portability and ease of installation. Built-in microwaves, on the other hand, are integrated into kitchen cabinetry or walls, providing a seamless look, and saving countertop space.

Grill microwaves combine microwave technology with grilling functions for versatile cooking options. Solo microwaves are basic models ideal for simple heating and defrosting tasks. However, convection microwaves hold a significant Australia microwave oven market share as they offer additional features like baking and roasting capabilities due to the presence of a fan that circulates hot air within the oven for even cooking results.

Market Segmentation

Australia Microwave Oven Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Grill

• Solo

• Convection

Market Breakup by Structure

• Countertop

• Built In

Market Breakup by Application

• Hotel

• Restaurants

• Cafes

• Bakeries

• Others

Market Breakup by End Use

• Residential

• Commercial

Market Breakup by Distribution Channel

• Multi-Brand Stores

• Exclusive Stores

• Online Stores

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are incorporating features in microwave, such as steam cooking capabilities, sensor cooking programs, and grilling or baking options for healthier food preparation methods.

• Panasonic Australia Pty Ltd.

• Whirlpool (Australia) Pty Ltd.

• LG Electronics Australia Pty Ltd.

• Samsung Electronics Australia Pty Ltd.

• BSH Home Appliances Pty Ltd.

• Others

Key Highlights of the Report