Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Men's Grooming Products Market Outlook

The Australia men's grooming products market size reached USD 504.2 million in 2023. The market is expected to grow at a CAGR of 5.3% between 2024 and 2032, reaching USD 803.3 million by 2032.

Key Takeaways:

  • In 2020, the Australian Institute of Health and Welfare recorded 3.2 million individuals aged 15-24 in Australia.
  • The population of Australia is 25,422,788, with 49.3% being male and a median age of 37.
  • The Australian Institute of Health and Welfare reported in 2021 that Australia has 12.5 million males across all age groups.

The Australia men's grooming products market growth is primarily driven by the mass price category, known for its affordability

These products are typically priced below those of premium or luxury brands, making them more accessible to a diverse range of consumers, including those who are mindful of their budgets. Consumers gain from the affordability and value of mass-market grooming products, found widely in various retail outlets, offering trusted brands suitable for daily use. Businesses benefit from a broad consumer base, sales volume, brand recognition, market reach, innovation, and partnerships.

Consumers enjoy premium grooming items with top-notch quality, luxury, effective results, exclusive ingredients, specialized solutions, and elevated status. Businesses reap higher profits, brand positioning, innovation, partnerships, and exclusivity, stimulating demand and expansion.

In July 2023, Aussie men's grooming brand Stuff, made its mark. Available in 1600 outlets like Woolworths, it was the first Australian men's brand at Sephora. The complete Stuff range, vegan and locally sourced, features head-to-body wash, deodorant, face wash, scrub, and moisturiser.

Australia Men's Grooming Products Market

Market Segmentation

Australia Men's Grooming Products Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Hair Care 
    • Shampoo  
    • Conditioners  
    • Styling Products  
    • Others
  • Skin Care
    • Face Wash  
    • Moisturisers  
    • Others
  • Shave/Beard Care
    • Shaving Cream  
    • Beard Oil 
    • Others

Market Breakup by Price Category

  • Mass 
  • Premium

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia men’s grooming products market key players are The Procter & Gamble Company, Beiersdorf AG, L’ORÉAL SA, Unilever Plc and The Bearded Chap among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Category
  • Distribution Channel
  • Region
Breakup by Type
  • Hair Care
  • Skin Care
  • Shave/Beard Care
Breakup by Price Category
  • Mass
  • Premium
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Procter & Gamble Company
  • Beiersdorf AG
  • L’ORÉAL SA
  • Unilever Plc
  • The Bearded Chap
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

Looking for specific insights?

Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!

Key Questions Answered in the Report

The market was valued at USD 504.2 million in 2023.

The market is projected to grow at a CAGR of 5.3% between 2024 and 2032.

The revenue generated from the men’s grooming products market is expected to reach USD 803.3 million in 2032.

The men’s grooming products market is categorised according to price category, which includes mass and premium.

The key players are The Procter & Gamble Company, Beiersdorf AG, L’ORÉAL SA, Unilever Plc and The Bearded Chap among others.

Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online and others. 

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

Purchase Full Report

Datasheet

 

USD 2,199

USD 1,999

tax inclusive*

  • Selected Sections, One User
  • Printing Not Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Single User License

One User

USD 3,299

USD 2,999

tax inclusive*

  • All Sections, One User
  • One Print Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Five User License

Five Users

USD 4,399

USD 3,999

tax inclusive*

  • All Sections, Five Users
  • Five Prints Allowed
  • Email Delivery in PDF
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

Corporate License

Unlimited Users

USD 5,499

USD 4,999

tax inclusive*

  • All Sections, Unlimited Users
  • Unlimited Prints Allowed
  • Email Delivery in PDF + Excel
  • Free Limited Customisation
  • Post Sales Analyst Support
  • 50% Discount on Next Update

How To Order

Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.

Select License Type

Choose the right license for your needs and access rights.

Click on ‘Buy Now’

Add the report to your cart with one click and proceed to register.

Select Mode of Payment

Choose a payment option for a secure checkout. You will be redirected accordingly.

Strategic Solutions for Informed Decision-Making

Connect For More Information

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.

We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.

Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.

We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.

We’re here to help answer any questions about our products and services.

Contact us

Our Offices


Australia

63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

India

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

Philippines

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.

+63 287899028, +63 967 048 3306

United Kingdom

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

United States (Head Office)

30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

Vietnam

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124