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Report Overview

The Australia men's grooming products market size reached USD 504.20 Million in 2024. The market is expected to grow at a CAGR of 5.30% between 2025 and 2034, reaching USD 845.06 Million by 2034.

2024

Base Year

2018-2024

Historical Period

2025-2034

Forecast Period

  • In 2020, the Australian Institute of Health and Welfare recorded 3.2 million individuals aged 15-24 in Australia.

  • The population of Australia is 25,422,788, with 49.3% being male and a median age of 37.

  • The Australian Institute of Health and Welfare reported in 2021 that Australia has 12.5 million males across all age groups.

Compound Annual Growth Rate

Value in USD Million

5.3%

2025-2034


Australia Men's Grooming Products Market Outlook

*this image is indicative*

The Australia men's grooming products market growth is primarily driven by the mass price category, known for its affordability

These products are typically priced below those of premium or luxury brands, making them more accessible to a diverse range of consumers, including those who are mindful of their budgets. Consumers gain from the affordability and value of mass-market grooming products, found widely in various retail outlets, offering trusted brands suitable for daily use. Businesses benefit from a broad consumer base, sales volume, brand recognition, market reach, innovation, and partnerships.

Consumers enjoy premium grooming items with top-notch quality, luxury, effective results, exclusive ingredients, specialized solutions, and elevated status. Businesses reap higher profits, brand positioning, innovation, partnerships, and exclusivity, stimulating demand and expansion.

In July 2023, Aussie men's grooming brand Stuff, made its mark. Available in 1600 outlets like Woolworths, it was the first Australian men's brand at Sephora. The complete Stuff range, vegan and locally sourced, features head-to-body wash, deodorant, face wash, scrub, and moisturiser.

Market Segmentation

Australia Men's Grooming Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Hair Care 
    • Shampoo  
    • Conditioners  
    • Styling Products  
    • Others
  • Skin Care
    • Face Wash  
    • Moisturisers  
    • Others
  • Shave/Beard Care
    • Shaving Cream  
    • Beard Oil 
    • Others

Market Breakup by Price Category

  • Mass 
  • Premium

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Competitive Landscape

The Australia men’s grooming products market key players are:

  • The Procter & Gamble Company
  • Beiersdorf AG
  • L’ORÉAL SA
  • Unilever Plc and The Bearded Chap
  • others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 504.20 Million in 2024.

The market is projected to grow at a CAGR of 5.30% between 2025 and 2034.

The revenue generated from the men’s grooming products market is expected to reach USD 845.06 Million in 2034.

The men’s grooming products market is categorised according to price category, which includes mass and premium.

The key players are The Procter & Gamble Company, Beiersdorf AG, L’ORÉAL SA, Unilever Plc and The Bearded Chap among others.

Based on the distribution channel, the market is divided into supermarkets and hypermarkets, convenience stores, speciality stores, online and others. 

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

Report Summary

Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.

Key Highlights of the Report

Please note that the figures mentioned in the description serve as estimates and may vary from the actual figures presented in the final report.

REPORT FEATURES DETAILS
Base Year 2024
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Price Category
  • Distribution Channel
  • Region
Breakup by Type
  • Hair Care
  • Skin Care
  • Shave/Beard Care
Breakup by Price Category
  • Mass
  • Premium
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • The Procter & Gamble Company
  • Beiersdorf AG
  • L’ORÉAL SA
  • Unilever Plc
  • The Bearded Chap
  • Others

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