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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Australia Media And Entertainment Market Outlook
The Australia media and entertainment market size reached USD 37.9 billion in 2023. The market is expected to grow at a CAGR of 4.6% between 2024 and 2032, reaching USD 56.8 billion by 2032.
Key Takeaways:
- The Australian Bureau of Statistics reported film and video production businesses led with highest total income of $4,575.3.
- Digital game development businesses saw their largest income source of $181.6mstates Australian Bureau of Statistics.
- In 2020-21, Australia's digital activity value surged by 7.8% per the Australian Bureau of Statistics, surpassing the total economic growth of 4.8%.
Digital media enhances Australia's media and entertainment market by offering comprehensive analytics on user behaviour, preferences, and interactions, aiding media firms in customizing content and ads for precise audience targeting, thus enhancing effectiveness
Digital media offers various advantages, including worldwide entertainment distribution, interactive user engagement, personalized content with analytics, cost-effectiveness for creators, diverse multimedia integration, real-time updates, smartphone accessibility, and sustainability through reduced paper usage and remote work.
In January 2024, Brainlabs, a media agency, acquired Sparro, Australia's largest independent digital agency. Sparro, renowned for its strategies in marketing automation, SEO, and programmatic media, enhanced Brainlabs' digital capabilities and market presence.
Companies in the media and entertainment market combine print and digital platforms for wider audience reach, enhancing engagement and trust. Modern success strategies include diverse revenue streams, adaptation to trends, personalized content, and environmentally friendly initiatives.
Market Segmentation
Australia Media And Entertainment Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
- Print Media
- Newspaper
- Magazines
- Banner, Leaflets and Flyers
- Others
- Digital Media
- Television
- Music and Radio
- Electronic Signage
- Mobile Advertising
- Podcasts
- Others
- Streaming Media
- OTT Streaming
- Live Streaming
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
The Australia media and entertainment market key players are News Pty Limited, Warner Bros. Entertainment Inc., The Walt Disney Company, FetchTV Pty Ltd., Nine Entertainment Co. Pty Limited, Australian Broadcasting Corporation and Seven West Media Limited among others.
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Type |
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| Breakup by Region |
|
| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The market was valued at USD 37.9 billion in 2023.
The market is projected to grow at a CAGR of 4.6% between 2024 and 2032.
The revenue generated from the media and entertainment market is expected to reach USD 56.8 billion in 2032.
The media and entertainment market is categorised according to type, which includes print media, digital media and streaming media.
The key players are News Pty Limited, Warner Bros. Entertainment Inc., The Walt Disney Company, FetchTV Pty Ltd., Nine Entertainment Co. Pty Limited, Australian Broadcasting Corporation and Seven West Media Limited among others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
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