The Australia media and entertainment market size was valued at USD 39.64 Billion in 2025. The industry is expected to grow at a CAGR of 4.60% during the forecast period of 2026-2035 to reach a value of USD 62.15 Billion by 2035. The market is rapidly changing as consumer demand shifts increasingly towards digital and on-demand content, which in turn is fueling the growth.
Traditional pay-TV providers and locally streaming services are doubling down on consolidation and strategic partnerships as their main tools to strengthen their content libraries, upgrade technological infrastructure, and improve user experience. Meanwhile, worldwide streaming platforms are eager to extend their reach in Australia as they understand the robust demand in the Australia media and entertainment market for premium video, live sports, and localized content.
One of the most significant examples of this trend is DAZN’s takeover of Foxtel in December 2024 and the completion in April 2025 of the transaction, which led the integration of Foxtel’s cable, sports, and streaming assets with DAZN’s global streaming infrastructure. The merged entity offered the company an opportunity to use content rights on a global scale, advanced distribution technology, as well as operational efficiencies due to this integration. As a result, such decisions not only double the competition in Australia’s streaming scene but also speeds up the innovation process, which is the main reason for digital platforms being adopted by more people, impacting the Australia media and entertainment market growth trajectory.
Base Year
Historical Period
Forecast Period
The Australian Bureau of Statistics reported film and video production businesses led with highest total income of $4,575.3.
Digital game development businesses saw their largest income source of $181.6mstates Australian Bureau of Statistics.
In 2020-21, Australia's digital activity value surged by 7.8% per the Australian Bureau of Statistics, surpassing the total economic growth of 4.8%.
Compound Annual Growth Rate
4.6%
Value in USD Billion
2026-2035
*this image is indicative*
Technology-driven venue and event solutions, backed by strategic investment, are propelling the Australia media and entertainment market expansion, which is getting stronger by companies' digital infrastructure enhancements for live audience engagement and operational efficiency. Advanced analytics, surveillance, experiential lighting, and intelligent display systems are increasingly being deployed by firms to optimize fan experience and revenue streams. To support the global growth of the company in the field of venue and infrastructure technology, Bluestone Equity Partners injected capital in Australia-founded PMY Group in July 2023. This is a clear indication of how capital partnerships are a source of innovation and global competitiveness across the sector.
The creator economy and independent ideas dominate the content sector which is transforming the Australia media and entertainment market outlook. Locally, producers are growing their studios to boost their production capability of original films and series aside from receiving global attention. For example, Umbrella Entertainment, in March 2023, made the announcement of the launch of Sanctuary Pictures through a partnership with producer Julie Ryan. The studio is a place for feature films and premium TV content with the encouragement of local productions. It helps to consolidate the production community in Australia and fuels the dynamics of the co-production market.
Some of the traditional media companies in the Australia media and entertainment market are remaining competitive by cultivating alternative platforms and rebranding themselves. Citing an instance, Umbrella Entertainment rebadged as Umbrella in June 2025, expanding activities into podcasts, linear channels, and restoration of classic films. It aims to venture in the different media outlets or channels and allows for a more interactive relationship with the audience. Thus, the entire media market is leveraging digital technology to enable a more seamless connection with the consumer which brings about brand loyalty development and increases the chances of consumer spending on various offered products and services.
The Australia media and entertainment market is witnessing growing government intervention in the production of local content through the allocation of resources. Contributions and funding from such institutions as the South Australian Film Corporation (SAFC) inspire producers to innovate while enlarging their output volume. For instance, the production of the movie Penny Lane Is Dead was made possible through the partnership of Sanctuary Pictures with SAFC. Such regulatory mechanisms and encouragements lead to the development of the talent pool, while making Australian content more competitive on the global level. The ongoing support from the government acts as an encouragement for the sector to innovate, grow, and create a sustainable production ecosystem all over media and entertainment sector in Australia.
Executives with a track record in the media industry are the key enablers of rapid content production and establishment of global partnerships in the Australia media and entertainment market landscape. To strengthen their strategic moves, Australian companies are loading the board with executives who have gained their expertise abroad. In January 2024, Umbrella Entertainment got the opportunity to achieve its international expansion goal by hiring Jasmin McSweeney, a New Zealand-based executive. This onboarding strategy is aimed at enhancing the operational side of content production, co-productions, and the content export industry. Australian media firms can achieve a competitive edge in the international market through the infusion of global know-how which also facilitates the firms' ability to expand rather than local and overseas markets.
The EMR’s report titled “Australia Media And Entertainment Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Key Insights: Print media, newspapers and magazines are the major categories accounting for a significant Australia media and entertainment market revenue, as they have started incorporating richer digital content and utilizing social platforms suitable to the younger audience that is moving away from the traditional formats. Digital media, which includes music & radio, electronic signage, mobile advertising, and podcasts, is witnessing consolidation, more programmatic ad buys, and investment in new audio formats. To illustrate, ARN’s digital audio segment turned EBITDA- and cash-flow positive in FY24, with podcast advertising showing strong growth. On the other hand, streaming media, both OTT and live is getting extended fast, mainly because of the local content demand and platform innovation, as evidenced by SBS introducing a dedicated NITV First Nations streaming hub in 2025, besides integrating live audio channels into its On Demand app.
Market Breakup by Region
Key Insights: The growth of the Australia media and entertainment market differs in the local areas of New South Wales and Victoria. Nine Entertainment and News Corp are big players who dominate through regional affiliates and local news. Seven West Media is a major influence in Queensland with its regional TV network. ABC and metropolitan broadcasters are the main public and commercial players in the Australian Capital Territory. Western Australia is the area where Seven West Media, the co-owner of West Digital Television, is operating. Getting to the core of the matter, in July 2025, Seven West Media completed the purchase of Southern Cross Media’s regional TV licenses, increasing its coverage in Tasmania, Darwin, Spencer Gulf, Mount Isa, and remote Australia.
By type, digital media registers robust growth
The digital media segment covering TV, mobile advertising, podcasts, and digital signage is undergoing significant changes as advertisers move their budgets to more targeted and measurable channels. To attract and engage as many users as possible, broadcasters and agencies are pouring money into programmatic buying, interactive campaigns, and data-driven insights. In July 2025, Paramount Australia collaborated with Magnite to offer programmatic advertising for ad-supported inventory on Paramount+, thus allowing accurate targeting of connected TV audiences. These kinds of strategies are not only strengthening monetization but also fueling the innovation of digital ad and viewer experience formats.
OTT and live streaming are gaining notable demand in the Australia media and entertainment market as the consumers are looking for content that is flexible, on-demand, and immersive. To attract and retain the consumers, media players are investing in local originals, live sports, and platform upgrades. One particularly good example is the SBS launch of the NITV First Nations streaming hub in 2025, providing tailor-made content for the indigenous audiences. Streaming platforms through the integration of localized content and cutting-edge technology are not only broadening their audience base but they are also enhancing the number of subscriptions and increasing the amount of audience engagement across different formats.
By region, New South Wales (NSW) is emerging as a hotspot
Media companies in the New South Wales are targeting the development of their digital presence and sustaining the audience engagement in the face of changes to broadcast agreements. For instance, WIN Network disclosed in June 2025 that it would stop transmitting Seven’s signal in those parts of NSW, including Griffith, from 1 July 2025, after the talks for the renewal had not been successful. As a result of this modification, broadcasters like Seven West Media are motivated to firm up their 7plus streaming service. It is also intended to engage the audience through the production of local content, and to get the most out of the digital channels by both attracting and monetizing the viewers across regional New South Wales.
Meanwhile, Queensland contributes substantially to the Australia media and entertainment market revenue, as many region-based media players, through their initiatives, are placing a premium on consolidation and expansion as a means of resources and engagements. To cite an instance, in July 2025, Seven West Media bought the Queensland licences of Southern Cross Media, thus extending its reach to both urban and remote markets. The transaction affords the company the ability to offer the localized news, sports, and entertainment content, loading into its 7plus streaming platform, which is a vehicle for the continuation of the traditional broadcasting model along with a digital strategy, eventually to the maximum of regional market access and revenue generation potential.
Top Australia media and entertainment market players are opting for product diversification strategies that comprehend the digital disruption. Along with investing in streaming platforms, premium content production, and interactive services, these companies are also engaging with each other in strategic partnerships to broaden their horizons. Apart from all these initiatives, the big guns are breathing new life into the already-in-their-pockets type of businesses through customer-centric advertising and the implementation of the latest technology to enhance customer relations and make their content sharing more efficient through the various channels.
While various global and local media and entertainment companies are competing on the Australian landscape, they all seem to agree on the paramount importance of innovation. This shared vision is highly visible in their caffeinated activities of merging, acquiring, and growing their platforms. These actions and commitments are the major driving forces that revamp the entire Australia media and entertainment market from the foundation of original content and local studios to digital infrastructure. Apart from this, media companies are taking on top international talent, opening the gates for cross-border partnerships, and diving into the creator economy, all of which are signs of their double-focus strategy of expanding their operations and providing a broad spectrum of quality content to the Australian audiences.
News Pty Limited is a key player in the Australian media and entertainment market known for its wide-ranging offerings. It was first set up in 1923 and is still located in Sydney. The company has both print and digital news outlets. Through tech-savvy journalism and calculated media extension, the company is still commanding the sphere of public discourse.
Warner Bros. Entertainment Inc. knows how to stay relevant in the competitive market. The company, established in 1923 and having had the longest influence on the entertainment industry through its library and creative talent, is located in Burbank, California, and is multinational. It keeps reinventing itself within the film, TV, and gaming industries by combining traditional product ventures with present streaming and digital distribution initiatives. The company, which is approaching its hundredth anniversary mark, has had the longest influence on the entertainment industry through its library and creative talent.
The Walt Disney Company, which was set up in 1923, is a big player in the global entertainment and media industry, and it impacts the amalgamated business in the fields of movies, TV, streaming, theme parks, and merchandise. Being the creator of the most successful franchises, the company merges technology with storytelling to increase its reach to consumers worldwide. Disney is the business leader who is always looking forward. and reinventing itself through various digital offerings and storytelling ventures worldwide.
FetchTV Pty Ltd., established in 2006, and based in Sydney, is an Australian subscription television and IPTV service provider. The company is focusing on providing households with on-demand content, streaming services, and interactive TV solutions. The company's focus on local partnerships and technologically advanced platforms has enabled the company to strengthen its position in the Australia media and entertainment market.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Nine Entertainment Co. Pty Limited, Australian Broadcasting Corporation, and Seven West Media Limited, among others.
Explore the latest trends shaping the Australia Media And Entertainment Market 2026-2035 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on Australia media and entertainment market trends 2026.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 39.64 Billion in 2025.
The market is projected to grow at a CAGR of 4.60% between 2026 and 2035.
The revenue generated from the media and entertainment market is expected to reach USD 62.15 Billion in 2035.
The media and entertainment market is categorised according to type, which includes print media, digital media and streaming media.
The key players in the market include News Pty Limited, Warner Bros. Entertainment Inc., The Walt Disney Company, FetchTV Pty Ltd., Nine Entertainment Co. Pty Limited, Australian Broadcasting Corporation, Seven West Media Limited, and others.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Key strategies driving the market include rapid digital transformation, investments in streaming and OTT platforms, expansion of localized content libraries, adoption of targeted advertising powered by data analytics, and strategic partnerships between media companies and telecom operators to boost content distribution and subscriber growth.
Major challenges that the Australia media and entertainment market faces are rising content acquisition and production costs, high competition among global and domestic streaming platforms, consumer privacy concerns, piracy issues, and fluctuating advertising revenues due to economic uncertainties and evolving viewer behavior.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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