Australia Meal Replacement Products Market Report and Forecast 2025-2034

Australia Meal Replacement Products Market Outlook

The Australia meal replacement products market size reached USD 195.5 million in 2024. The market is expected to grow at a CAGR of 5.1% between 2025 and 2034, reaching USD 309.3 million by 2034.

Key Takeaways:

• The Australian Institute of Health and Welfare stated Australia's 20-39 adult population in 2022 was 7,264,645.

• As per the USDA, Australia's 2023/2024 oat production is estimated at 1.1 million metric tonnes, boosting demand for cereals and muesli.

• Australia ranks as the second-largest contributor globally, supplying 10% of almonds, which are notably prevalent in the production of energy bars.

Nutritional bars enhance Australia meal replacement products market by providing a convenient on-the-go meal option for busy people

They are portable and can be consumed without requiring preparation or refrigeration. Nutritional bars in the meal replacement sector offer convenient on-the-go solutions with balanced nutrition, assisting in weight management through portion control. They deliver quick energy boosts, a variety of flavours, extended shelf lives, and regulated nutrition for consumer confidence.

In 2023, Australian confectioner Menz collaborated with breakfast brand Carman to create a limited-edition Violet Crumble protein bar. These bars featured elements of Violet Crumble's honeycomb, peanuts, and milk chocolate, along with natural ingredients.

The meal replacement market is experiencing growth with inventive nutritional bars and powders, meeting the needs of health-conscious consumers. Tailored marketing, convenience, broad appeal, and adherence to regulations ensure an array of options for those seeking nutritious, convenient meal alternatives in their busy lives.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Meal Replacement Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Nutritional Bars 

• Powdered Products

• Ready-to-Drink Products 

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Specialty Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia meal replacement products market key players are Nestlé SA, Abbott Laboratories, Glanbia Plc, Herbalife International of America, Inc., Amway Corp. and VYBEY among others.

Key Highlights of the Report