Australia Luxury Perfume Market Report and Forecast 2024-2032

Australia Luxury Perfume Market Outlook

The Australia luxury perfume market size was valued at USD 266.09 million in 2023. The market is further projected to grow at a CAGR of 5.1% between 2024 and 2032, reaching a value of USD 416.07 million by 2032.

Key Takeaways

• As per industry reports, some of the most popular luxury perfumes in Australia are Ani X Nishane, Vanille Leather BDK, Just Give Me Roses La Perla, and Carmina Creed.

• Notable players in Australia luxury perfume market include Guccio Gucci S.p.A., Hermès International S.A., and Estée Lauder Companies Inc.

• In January 2022, Estée Lauder introduced a Luxury Fragrance Collection featuring eight fragrances and an innovative technology known as the ScentCapture Fragrance Extender, which ensures that each scent lasts for up to 12 hours.

Factors that has helped to increase the Australia luxury perfume market share include the increasing consumer spending on beauty and cosmetic products, the rising inclination towards personal care and hygiene, the influence of social media advertising by celebrities creating awareness about perfumes, and the growing demand for fragrances derived from flowers and plants.

In the market, trend of customisation of perfumes is gaining momentum, with brands offering bespoke fragrance experiences tailored to individual preferences. Sustainability and the use of natural ingredients are becoming prominent, with brands incorporating organic and cruelty-free components to appeal to environmentally conscious consumers. Examples of brands embracing these trends include Maison Francis Kurkdjian offering personalised fragrance creations, Le Labo using sustainable and natural ingredients, and Chanel leveraging digital platforms for marketing.

As per the Australia luxury perfume market analysis, unisex perfumes are gaining popularity for their versatility and inclusivity, with brands like Byredo introducing Gypsy Water and Jo Malone offering unisex scents like Wood Sage & Sea Salt. Female perfumes dominate the market with diverse options like Chanel No. 5, appealing to women seeking premium and elegant fragrances. Male perfumes feature bold scents like Dior Sauvage, targeting men looking for sophisticated and masculine fragrance profiles.

As per industry reports, natural perfumes are witnessing increased demand in Australia, with brands like Abel Odor focusing on natural ingredients and sustainability. Meanwhile, synthetic perfumes remain versatile and popular, with brands like Tom Ford creating innovative scents like Black Orchid that showcase the creativity and complexity achievable through synthetic fragrance compounds. 

Market Segmentation

Australia Luxury Perfume Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Natural

• Synthetic

Market Breakup by Gender

• Unisex

• Female

• Male

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets 

• Speciality Stores

• Online Retailers

• Others.

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on expanding their distribution channels, particularly through e-commerce platforms, to reach a wider consumer base and provide convenient purchasing options.

• Fleurage Pty Ltd  

• Guccio Gucci S.p.A. 

• Hermès International S.A. 

• Estée Lauder Companies Inc.  

• Goldfield & Banks Australia  

• Others

Key Highlights of the Report