Australia Luxury Hotel Market Report and Forecast 2025-2034

The Australia luxury hotel market is growing due to the introduction of new premium facilities by key players to enhance competition and attract more guests, the growth in international tourism, the adoption of smart hotel technology incorporating the Internet of Things (IoT) to offer convenience and efficiency, the growing emphasis on sustainable practices in hotel operations to attract environmentally conscious travellers, the utilisation of robot staff for automation and enhanced guest experiences, and the integration of Virtual Reality and Augmented Reality technologies to provide immersive and interactive experiences for guests.

Luxury hotels in Australia are increasingly incorporating smart technologies, such as automated check-in processes, in-room voice control systems to enhance guest experiences and streamline operations. Hotels are also integrating spa facilities, fitness centres, and wellness programs to provide guests with rejuvenating and wellness-focused stays.

The Australia luxury hotel market development can be credited to the surge in investment levels. Brisbane is emerging as a favoured hotel development hotspot, with significant room openings expected between 2024-2027, including the luxurious Queens Wharf Brisbane project with three new hotels. This growth trend extends to major cities like Adelaide, Gold Coast, and Melbourne, with opening of luxury hotels, such as Marriott Adelaide and Shangri-La Melbourne planned.

Among room types, luxury and upscale rooms have outperformed, boasting a national average occupancy level of 70% and a room rate of USD 326, showing a substantial 59.5% growth compared to the previous year. This data underscores the robust performance of the Australian luxury hotel market, attracting both investors and developers to capitalise on the growing demand for high-end accommodations.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Competitive Landscape

Market players are focused on introducing new premium facilities to increase competition and attract more guests, further investing in mergers and acquisitions to expand their portfolios.

• Hyatt Hotels Corporation

• Langham Hotels International Limited

• Baillie Lodges

• Reef House Palm Cove

• Mount Lofty House

• Others