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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Lingerie Market Outlook

The Australia lingerie market size is projected to grow at a CAGR of 3.03% between 2024 and 2032.

Key Takeaways:

  • According to the 2021 Census by Australia Bureau of Statistics, Australia's population was 25,422,788, with females constituting 50.7%.
  • In 2020, Australian Institute of Health and Welfare noted 3.2 million individuals aged 15–24 in Australia, comprising 12%.
  • Chouchou Intimates, an Australian lingerie brand, launched the Georgia collection in October 2023, featuring 100% organic cotton underwear.

Cotton contributes significantly to the Australia lingerie market growth owing to its highly breathable nature, facilitating air circulation and moisture evaporation, making it particularly suitable for everyday wear and comfortable in warmer weather

Cotton lingerie provides breathability, ideal for everyday use and in warmer climates. Renowned for its gentle comfort and moisture-wicking properties, it boasts durability and eco-appeal as a natural fibre.

Satin lingerie offers a luxurious touch, ideal for special events, with its superb draping enhancing body contours. Its glossy appearance adds sophistication, providing a range of style options. Despite its lower breathability, it offers insulation for different climates. Numerous new brands are emerging in the lingerie sector.

In January 2024, Noir Handmade Australia, recognized for its exquisite latex lingerie, unveiled its latest collection, featuring a range of meticulously crafted designs. This release signifies the brand's dedication to premium, innovative, and stylish intimate wear.

Australia Lingerie Market

Market Segmentation

Australia Lingerie Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Market Breakup by Material

  • Cotton
  • Satin
  • Silk
  • Nylon
  • Others

Market Breakup by Price Range

  • Economy
  • Premium

Market Breakup by Distribution Channel

  • Supermarkets/Hypermarkets
  • Specialized Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia lingerie market key players are Playboy Enterprises, Inc., Hanes Australia Pty Ltd., KITTY K, MAISON LEJABY, NICO, Triumph International (Australia) Pty Ltd., and Juem among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Material
  • Price Range
  • Distribution Channel
  • Region
Breakup by Product Type
  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others
Breakup by Material
  • Cotton
  • Satin
  • Silk
  • Nylon
  • Others
Breakup by Price Range
  • Economy
  • Premium
Breakup by Distribution Channel
  • Supermarkets/Hypermarkets
  • Specialized Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Playboy Enterprises, Inc.
  • Hanes Australia Pty Ltd.
  • KITTY K  
  • MAISON LEJABY
  • NICO 
  • Triumph International (Australia) Pty Ltd.
  • Juem  
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 3.03% between 2024 and 2032. 

The lingerie market is categorised according to product type, which includes brassiere, knickers or panties, shapewear, and others

The key players are Playboy Enterprises, Inc., Hanes Australia Pty Ltd., KITTY K, MAISON LEJABY, NICO, Triumph International (Australia) Pty Ltd., and Juem among others.

Based on the price range, the market is divided into economy and premium. 

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124