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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Laundry Appliances Market Outlook

The Australia laundry appliances market size was valued at USD 0.98 billion in 2023. The market is further projected to grow at a CAGR of 5.60% between 2024 and 2032, reaching a value of USD 1.61 billion by 2032.

Key Takeaways

  • The market is highly dynamic, influenced by technological advancements, evolving consumer preferences, and intense competition among key players like Haier, Panasonic, Samsung, and LG.
  • In January 2022, Panasonic introduced new steam generators use high-pressure steam systems to effortlessly press clothes and eliminate wrinkles, catering to various fabrics from delicate silk to tough denim. These models feature large water tank capacities for efficient ironing of larger clothing batches with reduced refill needs.
  • The market is witnessing a shift towards high-performance laundry appliances with advanced technological features.

The laundry appliances market in Australia is witnessing a trend towards technological innovation, with a focus on AI-powered capabilities and smart features in products like washing machines and dryers. One example is LG Australia's ezDispense washing machine range, featuring pre-set auto-dosing technology and AI optimisation of wash cycles. This can lead to increased sales and market growth as consumers seek convenient and high-performance laundry solutions.

Sustainability has become a critical factor influencing consumer choices in the Australia laundry appliances market, with a growing preference for eco-friendly appliances that reduce environmental impact. The shift towards eco-friendly appliances aligns with consumer values, driving manufacturers to develop energy-efficient models and environmentally conscious products, influencing purchasing decisions and market dynamics.

Online retail platforms are emerging as preferred distribution channels for purchasing laundry appliances in Australia, offering convenience, accessibility, and a wide range of product options to consumers. The growth of online sales channels expands market reach, provides competitive pricing, and enhances customer experience, influencing the distribution landscape and contributing to the overall Australia laundry appliances market development.

Electric smoothing irons cater to the ironing needs of consumers, offering efficient wrinkle removal for various fabrics. Washing machines are essential household appliances for laundry purposes, available in top-loading and front-loading models with varying capacities. Dryers provide convenient drying solutions for clothes after washing, offering quick and efficient drying cycles to consumers.

Automatic laundry appliances offer advanced features like automatic dosing, load sensing, and cycle optimisation for enhanced user convenience. Semi-automatic appliances, on the other hand, provide a balance between manual control and automation, allowing users to intervene in certain stages of the laundry process while benefiting from automated functions.

Australia Laundry Appliances Market

Market Segmentation

Australia Laundry Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product

  • Electric Smoothing Irons
  • Washing Machine
  • Dryers
  • Others

Market Breakup by Type

  • Built-in
  • Freestanding

Market Breakup by Technology

  • Semi-automatic
  • Automatic
  • Others

Market Breakup by Distribution Channel

  • Multi-brand Stores
  • Exclusive Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Competitive Landscape

Market players are tailoring laundry appliances to meet diverse consumer needs and preferences in the market.

  • Electrolux Home Products Pty Limited
  • Arisit Pty Ltd
  • Panasonic Australia Pty Ltd
  • LG Electronics Australia Pty Limited
  • Hitachi Australia Pty Ltd
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product
  • Type
  • Technology
  • Distribution Channel
  • Region
Breakup by Product
  • Electric Smoothing Irons
  • Washing Machine
  • Dryers
  • Others
Breakup by Type
  • Built-in
  • Freestanding
Breakup by Technology
  • Semi-automatic
  • Automatic
  • Others
Breakup by Distribution Channel
  • Multi-brand Stores
  • Exclusive Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Electrolux Home Products Pty Limited
  • Arisit Pty Ltd
  • Panasonic Australia Pty Ltd
  • LG Electronics Australia Pty Limited
  • Hitachi Australia Pty Ltd
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 0.98 billion.

The market is expected to grow at a CAGR of 5.60% between 2024 and 2032.

The laundry appliances market in Australia is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 1.61 billion by 2032.

The market is witnessing growth due to rising disposable income levels, the increasing awareness of water conservation, and the availability of high-quality washing machines with advanced features.

Key trends aiding the market expansion include the growing awareness of water conservation is prompting consumers to opt for washing machines with water-saving features, introduction of smart washing machines, penetration of key players into rural markets, and availability of various financial models to drive sales and affordability.

Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.

Based on technology, the market segmentations include semi-automatic and automatic, among others.

The market can be segmented by product into electric smoothing irons, washing machines, and dryers, among others. Electric smoothing irons play a crucial role in households and commercial settings for ironing clothes efficiently. Washing machines and dryers are essential appliances for laundry purposes, contributing to the convenience of modern living.

Key players in the market are Electrolux Home Products Pty Limited, Arisit Pty Ltd, Panasonic Australia Pty Ltd, LG Electronics Australia Pty Limited, and Hitachi Australia Pty Ltd, among others.

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30 North Gould Street, Sheridan, WY 82801

+1-415-325-5166

63 Fiona Drive, Tamworth, NSW

+61-448-061-727

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63-287-899-028, +63-967-048-3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84-865-399-124