Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Laptop Market Outlook

The Australia laptop market size reached USD 3.54 billion in 2023. The market is expected to grow at a CAGR of 2.97% between 2024 and 2032, reaching USD 4.58 billion by 2032.

Key Takeaways:

  • With a 64.1% employment rate in Feb 2024, according to the Australian Bureau of Statistics, laptop demand is rising.
  • Australia's gaming industry, as highlighted by the Department of Foreign Affairs and Trade, earned $226.5 million in revenue in 2021.
  • Australia's internet usage at 96%, as per World Bank data, boosts the growth of the laptop market.

Traditional laptops play a significant role in driving the Australia laptop market growth due to their established presence, which makes them a preferred option for users who are accustomed to the traditional design

Traditional laptops, known for their reliability, superior performance, cost-effectiveness, and wide selection, feature the classic clamshell design tailored for intensive computing needs. Available in various sizes and configurations, they cater to individual preferences across sectors such as business, gaming, content creation, and everyday use.

In April 2024, MSI launched its latest laptops in Australia, including the MSI Claw, touted as "the world’s first gaming handheld powered by Intel Core Ultra Processor." The lineup also featured new 18-inch laptops with 14th Gen HX-series processors and large vapor chamber thermal modules, complemented by RTX 40 series graphics, promising immersive gameplay and seamless creation experiences.

2-in-1 laptops offer users the flexibility of both a traditional laptop and the touch and pen input capabilities of a tablet. Their lightweight and portable design makes them perfect for users on the go. With touchscreen functionality, tasks like drawing and note-taking become more interactive, while the tablet mode provides an immersive experience for entertainment such as watching movies or gaming.

Australia Laptop Market

Market Segmentation

Australia Laptop Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Traditional
  • 2-in-1

Market Breakup by Screen Size

  • Up To 10.9” Inch
  • 11” To 12.9” Inch
  • 13” To 14.9” Inch
  • 15.0” To 16.9”
  • More Than 17”

Market Breakup by Price

  • Up to USD 500
  • USD 501 to USD 1000
  • USD 1001 to USD 1500
  • USD 1,501 to USD 2,000
  • Above USD 2,001

Market Breakup by End Use

  • Personal
  • Business
  • Gaming

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia laptop market key players are Dell Inc., HP Inc., Apple Inc., Panasonic Holdings Corp., Microsoft Corp., Lenovo Group Limited, Samsung Electronics Co., Ltd., Acer Inc., Micro-Star International Co. Ltd., ASUSTEK Computer Inc. and others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Screen Size
  • Price
  • End Use
  • Region
Breakup by Type
  • Traditional
  • 2-in-1
Breakup by Screen Size
  • Up To 10.9” Inch
  • 11” To 12.9” Inch
  • 13” To 14.9” Inch
  • 15.0” To 16.9”
  • More Than 17”
Breakup by Price
  • Up to USD 500
  • USD 501 to USD 1000
  • USD 1001 to USD 1500
  • USD 1,501 to USD 2,000
  • Above USD 2,001
Breakup by End Use
  • Personal
  • Business
  • Gaming
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Dell Inc.
  • HP Inc.
  • Apple Inc.
  • Panasonic Holdings Corp.
  • Microsoft Corp.
  • Lenovo Group Limited
  • Samsung Electronics Co., Ltd.
  • Acer Inc.
  • Micro-Star International Co. Ltd.
  • ASUSTEK Computer Inc.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 3.54 billion in 2023.

The market is projected to grow at a CAGR of 2.97% between 2024 and 2032.

The revenue generated from the laptop market is expected to reach USD 4.58 billion in 2032.

The laptop market is categorised according to the type, which includes traditional and 2-in-1.

The key players are Dell Inc., HP Inc., Apple Inc., Panasonic Holdings Corp., Microsoft Corp., Lenovo Group Limited, Samsung Electronics Co., Ltd., Acer Inc., Micro-Star International Co. Ltd., ASUSTEK Computer Inc. and others.

Based on the end use, the market is divided into personal, business and gaming.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia and others.

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