Australia Laptop and Tablet Market Report and Forecast 2025-2034

Australia Laptop and Tablet Market Outlook

The Australia laptop and tablet market size was valued at USD 1799.48 million in 2024. The market is further projected to grow at a CAGR of 1.20% between 2025 and 2034, reaching a value of USD 2003.416 million by 2034.

Key Takeaways

• In February 2024, the market share of tablets in Australia was 3.99%.

• Among tablet manufacturers, Apple held a dominant position with 80.63%, followed by Samsung at 16.98%.

• Some of the popular brands for laptops in Australia include Apple (MacBook), Dell, HP, Lenovo, and ASUS.

The growth of the Australia laptop and tablet market is influenced by rising GDP per capita and consumer spending per capita, which leads to increased spending on laptops and tablets. Secondly, the rollout of 5G networks with a high penetration rate fuels demand for devices compatible with faster connectivity, driving consumers to seek devices that can leverage high-speed internet for seamless browsing and productivity. Additionally, technological advances in laptop and tablet technology, such as hybrid devices and improved processing power, attract consumers and contribute to market growth.

Moreover, the shift towards virtual learning and remote work during the pandemic has accelerated the demand of tablets and laptops in Australia. Educational institutions and businesses also rely on these devices for seamless communication and productivity. Furthermore, the launch of high-performance gaming laptops and tablets catering to avid gamers and esports enthusiasts has significantly contributed to the Australia laptop and tablet market development. This is because gaming laptops have powerful processors, dedicated graphics cards, and high refresh rate displays, which enhances gamer’s performance.

Australia’s laptop and tablet market caters to diverse user needs, such as personal tasks and professional work. Personal laptops and tablets dominate the Australia laptop and tablet market share as these are versatile, portable devices used for everyday tasks, entertainment, and communication purposes. Consumers in this segment prioritise features like lightweight design, long battery life, and user-friendly interfaces. Business laptops and tablets, on the other hand, serve professionals and remote workers, emphasising robust security, productivity tools, and compatibility with business software. Laptops are essential for presentations and data analysis, while tablets find applications in fieldwork and inventory management.

Market Segmentation

Australia Laptop and Table Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Traditional Laptop and Tablet

• 2 in 1 Laptop and Tablet

Market Breakup by Design

• Ultrabook

• Notebook

• Others

Market Breakup by Laptop Screen Size

• Up to 10.9” Inch

• 11” to 12.9” Inch

• 13” to 14.9” Inch

• 15.0” to 16.9” Inch

• More than 17” Inch

Market Breakup by Operating System

• Android

• iOS

• Windows

Market Breakup by Tablet Screen Size

• 8 Inch

• 8 Inch and Above

Market Breakup by End Use

• Personal

• Business

• Gaming

• Others

Market Breakup by Region

• South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are launching new laptop and tablet models, further engaging in partnerships to enter international markets and stay ahead in the competition.

• Apple Inc.

• Dell Inc.

• HP Inc.

• Lenovo Group Limited

• Microsoft Corporation

• Panasonic Corporation 

• ASUSTeK Computer Inc.  

• Acer Inc. 

• Micro-Star INT'L CO., LTD.  

• Samsung Electronics Co., Ltd. 

• Others

Key Highlights of the Report