Australia Ice Cream Market Report and Forecast 2025-2034

Australia Ice Cream Market Outlook

The Australia ice cream market size was valued at USD 1.05 billion in 2023. The market is further projected to grow at a CAGR of 4.1% between 2024 and 2032, reaching a value of USD 1.51 billion by 2032.

Key Takeaways

• As per industry reports, Australians consume an average of 18 litres of ice cream per person annually.

• 67.6% of ice cream sales in Australia occur through grocery stores and supermarkets.

• Approximately 21% of shoppers buy ice cream cartons every two to three months.

• According to Google Trends, the most popular ice cream flavour globally is chocolate, followed by vanilla and strawberry.

Some of the key trends aiding the Australia ice cream market development include the rising disposable income and growing consumer demand for premium ice cream, the dominance of the take-home and bulk ice cream category in both value and volume terms, and the forecasted fastest growth in the artisanal ice cream category. Additionally, the appeal of ice cream varieties aimed at health-conscious consumers, such as low-fat, low-sugar, and plant-based options, is contributing to market growth. Moreover, leading market players like Unilever, Australasian Food Group, and Bulla Dairy are driving innovation and market growth by leveraging digital channels for marketing and distribution.

Artisanal ice cream represents a premium segment in the Australian market, characterised by high-quality, locally sourced ingredients crafted into unique flavours, such as manuka honey and macadamia nuts. This category caters to consumers seeking gourmet and handcrafted ice cream experiences. However, impulse ice cream segment, including single-serve tubs, packaged cones, ice cream sandwiches, and chocolate-coated ice creams, hold a larger Australia ice cream market share. This category targets consumers seeking convenient and on-the-go frozen treats, driving impulse purchases. 

Moreover, as per industry reports, Morrison Government is supporting Australian ice cream exports to various countries worldwide, with record exports valued at USD 46 million in 2020-21. Popular Australian ice cream brands like Drumsticks, Bulla, and Magnums are being sold in countries such as Taiwan, Hong Kong, Mainland China, Philippines, Thailand, South Korea, the UK, and the US. The Agribusiness Expansion Initiative, with a budget of USD 72.7 million, is also aiding Australian exporters, including ice-cream makers, to access new international markets. In 2020, Bulla Dairy Foods saw a twofold increase in its exports to Malaysia, prompting the company to hire an extra 200 employees to cater to the rising demand for its dairy products in both local and international markets.

Market Segmentation  

Australia Ice Cream Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Category

• Artisanal Ice Cream

• Impulse Ice Cream

• Take-Home Ice Cream

• Market Breakup by Flavour

• Vanilla

• Chocolate

• Fruit

• Others

Market Breakup by Product

• Stick

• Tub

• Cup

• Brick

• Cone

• Others

Market Breakup by End Use

• Retailers

• Food Service

• Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Speciality Stores 

• Online Stores

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on leveraging digital channels for marketing and distribution to enhance brand visibility and reach a wider consumer base.

• Australasian Food Group Pty Limited 

• Golden North Ice Cream  

• General Mills Inc.  

• Unilever Australia Limited 

• Regal Cream Products Pty Ltd.  

• Invidia Foods  

• Supatreats Australia Pty. Ltd. 

• Others

Key Highlights of the Report