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Report Overview
2023
Base Year
2018-2023
Historical Year
2024-2032
Forecast Year
Australia Home Fitness Equipment Market Outlook
The Australia home fitness equipment market size is projected to grow at a CAGR of 2.50% between 2024 and 2032.
Key Takeaways
- Annually, Australians spend an estimated USD 8.5 billion on fitness services and equipment, with the fitness industry alone contributing USD 3 billion to the Australian economy.
- Between 2020 and 2021, spending on sports and fitness supplies in Australia grew by 6.5%.
- In 2019, 38% of Australians spent money on sports and fitness equipment.
The Australia home fitness equipment market growth is influenced by factors beyond the rising health consciousness among Australians, the impact of the COVID-19 pandemic, and technological advancements. The increasing popularity of subscription-based fitness services offering virtual workout classes, personalised training programs, and live streaming sessions is reshaping how consumers access fitness solutions and driving the demand for home fitness equipment that complements these services. Since the pandemic, fitness equipment sales have increased by 170% in Australia.
The integration of AI and VR technologies in home fitness equipment, enabling immersive workout experiences, personalised coaching, and real-time performance tracking, is revolutionising the fitness industry, and attracting tech-savvy consumers seeking engaging fitness solutions.
Additionally, the growing awareness of the link between physical fitness and mental well-being is driving the demand for home fitness equipment that offers stress-relief features, mindfulness exercises, and holistic wellness programs, catering to consumers looking for comprehensive health solutions.
The incorporation of health monitoring technologies like heart rate monitors, sleep trackers, and biometric sensors in home fitness equipment is enhancing the overall fitness experience by providing users with real-time health data and insights, promoting growth in the market.
Cardiovascular equipment, including treadmills and stationary bikes, is leading the Australia home fitness equipment market share, while strength equipment like adjustable kettlebells, dumbbells, mini resistance bands, ab wheels, and weight plates are also significant players. Strength training equipment caters to individuals looking to build muscle strength and endurance at home. Cardiovascular training equipment offers diverse cardio workout solutions for individuals aiming to enhance their cardiovascular fitness levels and overall physical performance. Meanwhile, accessories like weighted jump ropes, foam rollers, and other items complement home workouts by enhancing flexibility, recovery, and overall fitness routine.
Market Segmentation
Australia Home Fitness Equipment Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments
Market Breakup by Product Type
- Strength Training Equipment
- Adjustable Kettlebell
- Mini Resistance Bands
- Ab Wheel
- Accessories
- Weighted Jump Rope
- Foam Roller
- Others
- Cardiovascular Training Equipment
- Punching Bag
- Treadmill
- Air Bike
- Others
Market Breakup by Price Point
- Low
- Mid
- Luxury
- Others
Market Breakup by End Use
- Apartment
- Households
- Others
Market Breakup by Distribution Channel
- Offline
- Online
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Competitive Landscape
Market players are emphasising the production and marketing of high-quality home workout equipment to capitalise on the growing trend of home exercises.
- Johnson Health Tech Australia Pty Ltd
- Technogym Australia Pty Ltd
- Monsta Pty Ltd
- Aussie Fitness Equipment Pty Ltd
- VERVE Fitness Pty Ltd.
- Others
Key Highlights of the Report
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Price Point |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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Key Questions Answered in the Report
The Australia home fitness equipment market is expected to grow at a CAGR of 2.50% between 2024 and 2032.
The market is being driven due to rising health consciousness among Australians, the health impact of the COVID-19 pandemic, and integration of advanced technologies in home fitness equipment.
Key trends aiding the market expansion include emergence of subscription-based fitness services offering virtual workout classes, the integration of AI and VR technologies for immersive experiences, a focus on mental well-being through stress-relief features, focus on sustainable and eco-friendly designs, and the integration of health monitoring technologies.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
The market can be categorised by price point into low, mid, luxury, and others.
The market can be segmented by product type into strength training equipment, which includes items like adjustable kettlebells, mini resistance bands, ab wheels, and others; accessories such as weighted jump ropes, foam rollers, and more; and cardiovascular training equipment like punching bags, treadmills, and air bikes, among others.
Key players in the market are Johnson Health Tech Australia Pty Ltd, Technogym Australia Pty Ltd, Monsta Pty Ltd, Aussie Fitness Equipment Pty Ltd, and VERVE Fitness Pty Ltd, among others.
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