Australia Home Appliances Market Report and Forecast 2024-2032

Australia Home Appliances Market Outlook

The Australia home appliances market size reached USD 4.23 billion in 2023. The market is expected to grow at a CAGR of 2.2% between 2024 and 2032, reaching almost USD 5.18 billion by 2032.

Key Takeaways:

• Australian GDP saw continuous growth for 28 years until the COVID-19 pandemic initiated the country's largest peacetime recession since the 1930s.

• As of June 30, 2020, Australia's population reached 25,687,041, with an annual growth of 321,300 individuals (1.3%). This growth stemmed from a natural increase of 42.7% and net overseas migration of 57.3%. Despite its vast territory, approximately 90% of Australians reside in urban areas, with 67% concentrated in capital cities.

• As per industry reports, over 17 million people live in these capitals, experiencing an increase of 303,100 individuals during 2018-19. Capital cities contributed 79% to the total population growth in the country during that period.

The home appliances market in Australia is experiencing steady growth driven by several factors, including the rapid population increase necessitating more real estate and subsequent demand for new appliances. This growth spurs innovation, leading to new product development for new homes and replacement sales for existing appliances. Manufacturers are constantly adapting to evolving consumer needs by incorporating technological advancements into product improvements, particularly in areas like energy and water efficiency.

A significant demographic influencing market trends is the younger consumer group, which values product attractiveness, ease of operation, automation, customization, and multi-functionality. As environmental concerns grow, customers are increasingly opting for energy and water-efficient appliances.

Manufacturers are investing heavily in innovation to capture millennials' interest and align with their preferences. The digital landscape has amplified online sales, with e-commerce platforms playing a crucial role in meeting consumer demands and enhancing customer satisfaction through virtual reality tours and interactive online stores.

Key technological drivers shaping the market include IoT and AI integration in home appliances, catering to the rising popularity of smart homes and digital connectivity. Moreover, the demand for eco-friendly products is on the rise, driven by increased consumer awareness and purchasing power.

The Australia home appliances market development is experiencing a transformative shift towards digital retail platforms, particularly accelerated by the pandemic's impact. Brands are leveraging technology to differentiate themselves and offer smart, energy-efficient appliances that meet modern consumers' expectations for convenience and functionality.

Market Segmentation

Australia Home Appliances Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Small Appliances
  • Microwave Ovens 
  • Food Processors
  • Humidifiers 
  • Vacuum Cleaners 
  • Grill and Roasters 
  • Coffeemakers
  • Others

• Major Appliances
  • Heating and Cooling Appliances 
  • Washing and Drying Equipment
  • Cooking Appliances
  • Refrigerator equipment
  • Others

• Smart Home Appliances

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets 

• Speciality Stores 

• Online Channels

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Key players in the market design, manufacture and offer technologically advanced, innovative and sustainable products in the market.

• Samsung Electronics Australia Pty Limited  

• Panasonic Australia Pty Ltd. 

• BSH Home Appliances Pty Ltd. 

• Fisher & Paykel Australia Pty Limited 

• Arisit Pty Ltd. 

• LG Electronics Inc. 

• Electrolux Home Products Pty Limited

• Others

Key Highlights of the Report