Australia Handbags Market Report and Forecast 2024-2032

Australia Handbags Market Outlook

The Australia handbags market size was valued at USD 2.7 billion in 2023. The market is further projected to grow at a CAGR of 6.1% between 2024 and 2032, reaching a value of USD 4.7 billion by 2032.

Key Takeaways

• Several major Australian handbag brands contribute to the market's vibrancy, including Oroton, Poppy Lissiman, Peta + Jain, The Horse, Status Anxiety, Brie Leon, Dylan Kain, and Rylan Studio. These brands offer a diverse range of handbag options catering to different consumer tastes and styles.

• The Australian handbag market is influenced by trends like the rising popularity of vegan handbags.

• As per industry report, the market size of the online handbag and luggage sales industry in Australia is significant, reflecting the growing trend of online sales in the handbag sector.

The rising influence of fashion trends and changing lifestyle standards, fuelled by higher disposable incomes, is driving consumers to invest in handbags as a fashion statement and accessory. Additionally, the growing demand from working women population, who seek stylish and functional handbags for professional and personal use, is a key driver for Australia handbags market growth. Moreover, the expansion of online distribution channels for handbags is providing consumers with easier access to a wide range of products, contributing to market expansion. Also, handbag manufacturers are offering more environmentally conscious handbags due to the rising demand for handbags made from paper, organic cotton, bamboo, jute, and vegetable-tanned leather.

There is a trend towards increasing demand for tote bags, which held a significant Australia handbags market share in 2023 due to their versatility and popularity among consumers for various tasks and occasions. This trend is driven by factors like the rising influence of Korean fashion aesthetics and the practicality of tote bags for everyday use. Secondly, there is a growing trend towards attractive promotional and marketing strategies with celebrity endorsements, which are enhancing brand visibility and consumer engagement in the market. This trend is impacting consumer preferences and purchase decisions positively.

Additionally, there is an increasing demand for clutch bags, fuelled by their appeal as high-end and luxuriant accessories among European consumers with expanding purchasing power. This trend reflects a shift towards more sophisticated and elegant handbag styles in the market. Lastly, there is a trend towards lightweight handbags made from premium materials like leather, nylon, and Dyneema, catering to consumer preferences for stylish yet practical accessories that are easy to carry. These trends collectively contribute to market growth by meeting evolving consumer needs while driving innovation and competitiveness in the handbags market.

Market Segmentation

Australia Handbags Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Material Type

• Fabric

• Rubber

• Leather

• Others

Market Breakup by Product Type

• Clutch

• Satchel

• Tote Bag

• Bucket Bag

• Body Cross

• Hobo 

• Saddle

• Others

Market Breakup by End Use

• Women

• Men 

• Others

Market Breakup by Distribution Channel

• Hypermarkets & Supermarkets

• Speciality Stores

• Online Stores

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on enhancing their online presence and offering a diverse range of handbag products to attract consumers.

• Juju & Co.

• KARMME

• Jd Factory Co.

• Gabee

• Ella Maiden

• Others

Key Highlights of the Report