Australia Hair Oil Market Report and Forecast 2024-2032

Australia Hair Oil Market Outlook

The Australia hair oil market size is projected to grow at a CAGR of 3.4% between 2024 and 2032.

Key Takeaways

• As per industry reports, approximately 800,000 Australian women suffer from moderate-to-severe female pattern hair loss (FPHL).

• Amid the growing prevalence of hair thinning, loss of volume, and dryness, hair oils are becoming essential for consumers across the country.

• Major companies in the market include Olaplex, Inc., My Skin Manufacturer, and Health Focus Manufacturers.

The rising prevalence of hair-related concerns such as hair fall, hair thinning, loss of volume, and dryness among the population has led to a surge in the adoption of hair care products, positioning hair oils as a cost-effective and affluent solution. For instance, 88% of women experience hair fall at some stage in their life, with almost half of those cases occurring before the age of 35. Trends aiding the Australia hair oil market growth include the growing demand for organic and natural care products due to the benefits of natural ingredients. This has led companies to launch hair oils extracted from coconut, jojoba, argon, and almond. Additionally, the market sees a surge in the popularity of hair oils with therapeutic properties, such as cooling hair oils, which resonate with consumers seeking relaxation and rejuvenation.

In the category segment, non-medicated hair oils cater to consumers seeking general hair care and maintenance. This segment offers a wide range of hair oils formulated with natural ingredients like coconut oil, almond oil, and argan oil, focusing on nourishing and enhancing hair health. Non-medicated hair oils are expected to dominate the Australia hair oil market share as they are popular for their cost-effectiveness and effectiveness in treating dry and damaged hair, making them a preferred choice for routine hair care among consumers in Australia.

On the other hand, medicated hair oils segment includes hair oils formulated with medicinal properties to target issues like hair fall, dandruff, and other hair-related problems. Medicated hair oils are considered more trusted and effective by consumers, leading to a significant demand for professional hair care solutions. The medicated segment is driven by the growing awareness of hair-related diseases like Alopecia areata and Telogen effluvium.

Market Segmentation

Australia Hair Oil Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Type

• Light Hair Oil

• Heavy Hair Oil

• Cooling Hair Oil

• Others

Market Breakup by Product Type

• Coconut Oil

• Almond Oil

• Argan Oil

• Others

Market Breakup by Category

• Non-Medicated

• Medicated

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Channel

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on leveraging natural and organic ingredients in hair oil formulations to align with consumer preferences for sustainable and eco-friendly products.

• Olaplex, Inc. 

• My Skin Manufacturer

• Health Focus Manufacturers

• Losco Au Pty Ltd.

• Ayur Pty Ltd.

• Others

Key Highlights of the Report