Australia Hair Care Market Report and Forecast 2025-2034

Australia Hair Care Market Outlook

The Australia hair care market size reached approximately USD 845.60 million in 2024. The market is further projected to grow at a CAGR of 2.7% between 2025 and 2034, reaching a value of USD 1074.73 million by 2034.

Key Trends in the Market

Hair care products are used for cleaning, styling, and managing hair. These products also aid in protecting hair from sun and pollution damage. The different types of hair care products include hair colorants, conditioners, shampoo, and hair styling products, among others.

• The increasing emphasis on skin and hair care due to rising disposable incomes is supporting the Australia hair care market growth. Rising awareness about the various advantages associated with the utilisation of hair care products coupled with changing societal norms are further bolstering the product demand.

• The rising availability of different hair care products across various distribution channels in multiple sizes is supporting the market expansion. The availability of different hair care products suitable for specific hair types is also increasing, allowing individuals to select products most suitable to their hair requirements.

• The growing influence of social media is providing lucrative growth opportunities to the market. Various manufacturers and key players of the market are heavily investing in social media campaigns in order to broaden their customer base and reach their target audience.

Australia Hair Care Market Segmentation

On the basis of type, the market is divided into shampoo, conditioner, hair colorant, and hair styling products, among others. Based on distribution channel, the market is classified into hypermarkets/ supermarkets, convenience stores, speciality stores, and online, among others. On the basis of region, the market is segmented into New South Wales, Victoria, and Queensland, among others.

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia hair care market, covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.

• Unilever plc 

• Procter & Gamble Co.            

• Henkel AG & Co KGaA             

• L'Oreal SA        

• Kao Corporation

• De Lorenzo

• Natural Australian Kulture Pty Limited 

• Costralia Pty Ltd

• Natures Organics Pty Ltd. 

• Evo Labs Pty Ltd.

• My Skincare Manufacturer Pty Ltd 

• Others

Market Share by Type

As per Australia hair care market analysis, shampoos account for a significant share of the market owing to growing product awareness and rising cases of hair damage and hair loss due to increasing stress and pollution. The growing popularity of organic and cruelty free shampoos Australia owing to rising awareness about the negative effects of using chemical filled products for longer periods of time and increasing concerns about animal welfare is supporting the segment growth. The increasing availability of customised shampoos to target specific hair problems is further supporting the market growth.

Market Share by Distribution Channel

Online distribution channels are anticipated to account for a significant Australia hair care market share over the forecast period. This growth can be attributed to the increasing availability of specialised hair care products for different hair types, easy return and exchange, and fast delivery among others. The availability of custom shampoos, conditioners, and styling products for specific hair types is further boosting the popularity of online distribution channels. Online shopping also allows customers to receive objective and clear information due to the presence of products reviews and descriptions. The availability of a diverse range of brands across online distribution channels is further boosting the Australia hair care market demand.

Competitive Landscape

Unilever plc, headquartered in London, United Kingdom, specialises in manufacturing hair care products, ice cream, personal care products, homecare products, and beauty products, among others. The company’s brand portfolio includes Dove, Lipton, and Knorr, among others.

Procter & Gamble Co. is one of the leading consumer goods manufacturing companies that was founded in 1837 and is headquartered in Ohio, United States. The company’s brand portfolio includes Oral B, Tide, Pampers, Head & Shoulders, and Gillette, among others.

Henkel AG & Co KGaA, headquartered in Düsseldorf, Germany, is one of the leading consumer goods and chemical manufacturing companies that was founded in 1876. The company’s product portfolio includes laundry detergents and hair care products, among others.

Other Australia hair care market key players include L'Oreal SA, Kao Corporation, De Lorenzo, Natural Australian Kulture Pty Limited, Costralia Pty Ltd, Natures Organics Pty Ltd., Evo Labs Pty Ltd., and My Skincare Manufacturer Pty Ltd, among others.

Key Highlights of the Report