Australia Gluten Free Foods & Beverages Market Report and Forecast 2025-2034

Australia Gluten Free Foods & Beverages Market Outlook

The Australia gluten free foods & beverages market size was valued at USD 350.59 million in 2023. The market is further projected to grow at a CAGR of 7% between 2024 and 2032, reaching a value of USD 648.77 million by 2032.

Key Takeaways

• Both, domestic and international players like The Kraft Heinz Company, Amy's Kitchen Inc., Conagra Brands (Pinnacle Foods), and General Mills are vying for market share.

• The market is expected to continue its growth trajectory, driven by factors such as increasing consumer awareness, rising diagnosis of celiac disease and gluten sensitivity, and the growing trend of healthy eating.

• The gluten-free bakery segment continues to dominate the Australia gluten free foods & beverages market share as consumers are increasingly buying crackers, biscuits, and bread. To cater to this demand, brands are launching nutritious gluten-free foods made from whole grains like lupin, chia, quinoa, teff, and buckwheat.

As more people become aware of gluten-related health issues and adopt gluten-free diets, the demand for gluten-free products is likely to stay robust. For example, a survey by the Grains & Legumes Nutrition Council found that 1 in 5 Australians are reducing or avoiding gluten in their diet.

Gluten-free foods and beverages are specifically intended for those who have celiac disease, gluten sensitivity, wheat allergies, or who choose to consume gluten-free for health reasons. For example, a study published in the Journal of Gastroenterology and Hepatology found that the prevalence of celiac disease in Australia is around 1%, which has driven the demand for gluten-free products.

Health-related concerns, awareness campaigns, the availability of various goods, increased quality, and support of government laws are driving the Australia gluten free foods & beverages market growth. For example, the Australian government has introduced initiatives such as the Health Star Rating system to help consumers make informed choices about the food they eat.

Key players in the Australia gluten free foods & beverages market are focusing on introducing new products catering to the interests of target consumers. For example, Kellogg's has introduced a range of gluten-free cereals, including Rice Krispies and Corn Flakes. Also, the easy availability of gluten-free products in almost all grocery stores is expected to have a significant impact on market growth. Gluten-free areas in grocery stores and restaurants also make it easier for consumers to find what they need. Woolworths, one of Australia's largest supermarket chains, has a dedicated gluten-free section in its stores.

The influence of social media is driving the demand for gluten-free products, as it makes it easier to find information, recipes, and product recommendations. For example, the hashtag #glutenfree has over 100 million posts on Instagram, indicating the popularity of gluten-free diets.

Market Segmentation

Australia Gluten Free Foods & Beverages Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Cookies and Snacks

• Seasonings and Spreads

• Beverages
  • Non-Alcoholic Beverages
  • Alcoholic Beverages

• Condiments

• Meat/Meat Substitutes

• Bread Products

• Dairy/Dairy Substitutes

Market Breakup by Packaging Material

• Metal

• Paper

• Plastic

• Others

Market Breakup by Form

• Liquid

• Solid

Market Breakup by Source

• Plant Source
  • Oilseeds and Pulses
  • Rice and Corn
  • Others

• Animal Source
  • Meat
  • Dairy

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Specialty Stores 

• Online Retail Stores

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on creating gluten-free products with simple ingredients and nutritional benefits.

• Simply Good Foods USA, Inc. 

• Genius Foods    

• Two Bays Brewing Co.   

• Choices Gluten & Wheat Free Pty Limited    

• Casalare Pty Ltd.    

• Yaffa's Kitchen Pty Ltd.  

• Deeks Health Foods   

• Not a Trace Pty Ltd. 

• Others

Key Highlights of the Report