Australia Glamping Market Size and Share Outlook - Forecast Trends and Growth Analysis Report (2024-2032)

Australia Glamping Market Overview

In 2021-22, the tourism sector directly contributed to 1.6% of Australia’s GDP, and it employed 713,000 people in June 2023. In the year ending in September 2023, 6.1 million people took international trips to Australia, as compared to 8.7 million in the year ending in September 2019. Hence, the robustly growing travel and tourism sector, rising disposable incomes, and the rise of adventure tourism such as hiking, scuba diving, mountain biking, and surfing, among others, aid the Australia glamping market expansion.

Travellers are increasingly seeking immersive and unique experiences to connect with their surroundings on a deeper level. The increasing popularity of digital detox and remote work and wellness activities like forest therapy is further boosting the appeal of glamping, which combines luxury and camping. Besides, the surging number of outdoor festivals in the country is adding to the popularity of glamping. For instance, in December 2022, the Woodford Folk Festival featured 20 new glamping tents, accommodating four guests, with fully furnished seating, beds, an ensuite bathroom, and kitchen facilities.

Australia Glamping Market Trends

Increasing Emphasis on Sustainability

As per an Ecotourism Australia report in 2021, 83% of travellers think sustainable travel is paramount and 81% of travellers want to stay in sustainable accommodation. Glamping sites boast a lower environmental impact as compared to that of traditional resorts and hotels. Such sites are exploring innovative ways to incorporate renewable energy systems such as wind turbines and solar panels to provide clean energy to guests and reduce operating costs. They are increasingly installing water pumps, solar panels, heating and cooling systems, power lighting, smart irrigation systems and automated lighting systems to optimise energy and water consumption. Key players are also using locally sourced and natural materials such as reclaimed wood and bamboo for furnishings and construction to reduce transmission emissions and implementing recycling and composting programmes for minimising waste and reducing landfill use.

Australia Glamping Market Growth

Technological Advancements and Innovations

Technological advancements and innovations are shaping the Australia glamping market trends and dynamics. There is a rising use of smart devices and mobile apps for managing and booking reservations, accessing information about on-site amenities, and communicating with staff in real time. With AI revolutionising every sector, it is also used among glamping operators to identify trends, personalise offerings and services, make improved recommendations, and offer ideal entertainment and accommodation packages. Besides, the development of smart tents that are equipped with high-tech features such as automatic lighting, climate control, and intelligent security systems to create a seamless and intuitive user experience is aiding the market. Innovations in camping accommodations such as luxury yurts and geodesic domes with amenities such as plush bedding, hot tubs, and advanced entertainment systems are expected to propel the Australia glamping market development.

Market News

June 2024

Kings Park introduced overnight accommodation during Lightscape 2024, offering a unique glamping experience in the inner city reserve. The three tiny cabins provided by the Western Australian company Heyscape feature potable water, solar panels, and composting facilities.

January 2024

Monarto Safari Park (Australia) proposed the introduction of luxurious glamping facilities, spearheaded by Safari Park Investments Pty Ltd, for bringing visitors closer to nature while maintaining luxury and comfort. The glamping facilities are designed to provide unique overnight safari experiences, fostering community involvement and conservation.

Australia Glamping Market Dynamics

One key driver of the growth of the glamping market in Australia is the increasing demand for unique and upscale travel experiences. Travellers are seeking immersive and memorable experiences that offer a blend of adventure and luxury, making glamping an attractive option. Glamping providers like Under Canvas, for instance, offer luxury tents with plush bedding, en suite bathrooms, and private decks, providing guests with a comfortable and memorable glamping experience in stunning natural settings.

Glamping providers often prioritise sustainability by implementing eco-friendly practices, using renewable energy sources, and promoting responsible tourism. For instance, Baillie Lodges' Longitude 131° property, located in the heart of Australia's Red Centre, features eco-friendly design, renewable energy sources, and responsible waste management practices, appealing to environmentally conscious travellers.

One prominent trend boosting the Australia glamping market development is the growing preference for experiential and Instagram algorithm-friendly travel experiences. Glamping accommodations like luxury tents, eco-lodges, treehouses, and cabins offer guests a memorable and exclusive stay in picturesque locations, catering to the desire for Instagram-worthy travel experiences. For example, Paperbark Camp, a luxury glamping retreat in Jervis Bay, offers guests stylish and comfortable safari-style tents with private decks and outdoor bathtubs.

Another trend is the increasing interest of Australians in nature-based activities and outdoor adventures. Glamping provides the perfect balance of adventure and comfort, allowing travellers to enjoy nature while having access to comfortable beds, private bathrooms, and upscale amenities. For instance, Nightfall Camp, located in the Scenic Rim region of Queensland, offers guests a luxurious glamping experience complete with private treehouses, gourmet meals, and guided outdoor activities.

Australia Glamping Market Restraints

The establishment of glamping sites requires substantial capital for infrastructure, land acquisition, and luxury amenities, making it difficult for new players to foray into the market. Regular maintenance and upkeep of glamping amenities and facilities also enhance the operational costs, reducing the profitability of companies. Moreover, glamping witnesses fluctuating demands based on weather conditions and seasons, resulting in potential revenue instability. Glamping sites typically rely on weekend getaways, leading to uneven occupancy rates throughout the week.

Australia Glamping Industry Segmentation

The EMR’s report titled “Australia Glamping` Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:

Market Breakup by Age Group

• 18-32 years
• 33-50 years
• 51-65 years
• Above 65 years

Market Breakup by Size

• 2-Persons
• 4-Persons
• Others

Market Breakup by Type

• Tents
• Pods and Cabins
• Treehouses 
• Yurts
• Others

Market Breakup by Application

• Enterprise Travel
• Family Travel

Market Breakup by End Use

• Events
• Consumers

Market Breakup by Distribution Channel

• Offline
• Online Channels
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Glamping Market Share

By Age Group

18-32 years, comprising millennials and young adults, are increasingly drifting towards experimental and unique travels, boosting the popularity of glamping. This age group prefers Instagram-worthy and unique experiences, surging the demand for glamping experiences that combine comfort with adventure. This age group seeks modern yurts and pods and eco-friendly tents that can offer value for money and unique aesthetics and amenities. 

Meanwhile, 33-50 years, encompassing older millennials and Gen-X, often travel in groups or with families. This demographic is more likely to spend on upscale glamping experiences such as gourmet dining and private bathrooms, among others. As older millennials and Gen-X are attempting to reconnect with nature while enjoying modern convenience, the Australia glamping market outlook is expected to be favourable.

By Size

Four-person accommodations are targeted by families and groups of friends for vacations and bonding experiences. These accommodations include communal space, multiple sleeping areas, and family-friendly amenities such as multiple bathrooms and kitchenettes. The Australia glamping market value is increasing amid the rising interest in group and family travel and the growing preference for unique events and celebrations such as group retreats and family reunions.

Two-person accommodations, meanwhile, are typically sought by solo travellers looking for solitude and connection with nature and couples on honeymoons, romantic getaways, and anniversaries. Such accommodations feature scenic views, cosy interiors, and private decks, and sometimes include upscale amenities like spa services, gourmet meals, and hot tubs to enhance customer experiences.

By Type Insights

The rising popularity of glamping tents and their availability in diverse sizes and shapes are driving the Australia glamping market expansion. Traditionally equipped with comfortable furniture, beds, décor and ensuite bathrooms, and additional amenities, glamping tents provide immersive outdoor experiences and cater to different styles, including eco-friendliness and luxury. Glamping tents typically feature insulated floors, waterproof materials, proper ventilation, wind resistance, darkening options, and mosquito nets to provide unique experiences to customers.

Meanwhile, pods and cabins are designed with a contemporary look and are available in diverse designs, ranging from modern designs to wooden cabins. Equipped with essentials like kitchens, beds, and bathrooms, pods and cabins are ideal for year-round use.

By Applications Insights

Family travel represents a significant portion of the market share as families are increasingly seeking quality time while engaging in outdoor activities and exploring nature. The growing emphasis on creating a memorable and enjoyable experience for all family members and the increasing appeal of outdoor experiences such as hiking and swimming, among others, are boosting the Australia glamping market revenue.

Meanwhile, the popularity of glamping for enterprise travel is expected to witness significant growth in the forecast period as businesses seek ways to encourage their employees and foster team building. Glamping sites can serve as a unique setting for corporate retreats, meetings, and workshops and hosting business partners or clients.

By End Use Insights

Consumers such as families, couples, adventure seekers, and eco-conscious travellers are the major end users of glamping. While families choose glamping sites combining cosy accommodations and kid-friendly and outdoor activities for comfortably experiencing nature, couples seeking luxurious and unique experiences prefer high-end glamping options. In May 2023, Woodhouse Activity Centre launched affordable and couple and family-friendly glamping for adventure seekers. The increasing number of travellers looking for adventure choose glamping as a base for activities such as kayaking, hiking, and wildlife watching.

As per the Australia glamping market analysis, companies prefer glamping in events such as off-site meetings and retreats to provide unique experiences to employees and enhance team bonding. Glamping packages including décor, accommodation, and catering are also preferred for organising events such as weddings, receptions, and celebrations. Moreover, festivals incorporate glamping as a part of their offerings to create themed experiences and provide comfortable lodging options for attendees.

By Distribution Channel Insights

Online channels, comprising direct booking websites and online travel agencies, among others, account for a significant share of the market. Such channels enable customers to easily browse options and compare prices, which makes them more convenient than offline methods. The increasing applications of influencer, content, e-mail, and SEO marketing and data-driven advertising to create engaging content, enabling targeted marketing, attracting organic traffic, and improving visibility in search engines are offering lucrative Australia glamping market opportunities. In Australia, Glamping Hub is one of the leading platform housing over 35,000 listings and covering accommodations, ranging from cottages and tipi tents to yurts and treehouses.

Meanwhile, offline channels, encompassing travel agencies and tour operators, offer personalised services and comprehensive experiences for travellers. Key players are also collaborating with regional tourism boards to enhance their visibility through promotional materials, brochures, and information centres.

Australia Glamping Market Regional Insights

New South Wales Glamping Market Trends

New South Wales (NSW) is one of the most populous states in Australia and is known for its breathtaking landscapes, stunning beaches, and diverse wildlife. The availability of glamping options such as safari tents, cosy cabins, and treehouses as well as the growing interest in activities such as mountain biking and hiking, among others, are boosting the Australia glamping market revenue. Moreover, the expansion of glamping infrastructure in the region is supporting the market expansion. In September 2024, three parks operated by Reflections Holiday Parks announced the installation of glamping safari tents after receiving a combined investment of over AUS 2 million from the New South Wales government.

Victoria Glamping Market Drivers

The glamping demand growth in Victoria is being fuelled by the proximity of glamping sites from major cities like Melbourne and the increasing number of urban dwellers seeking quick escapes into nature for weekend getaways. In December 2020, Victoria's Peninsula Hot Springs introduced new glamping accommodations and installed ten new glamping tents boasting custom-made furniture, thermally-heated concrete floors, complimentary in-room breakfast, private ensuites and walk-in robes, and access to onsite bathing and other wellness experiences. Besides, with the growing focus on health and mindfulness, there is a rising popularity of wellness-focused glamping experiences such as yoga retreats, spa services, and meditation sessions.

Competitive Landscape

Key players in the market are offering various ranges of glamping accommodations, including eco-friendly pods, luxury tents, and rustic cabins to cater to diverse customer budgets and preferences. With the growing trend of sustainability, they are also incorporating sustainable practices such as using sustainable materials and solar energy and implementing waste reduction strategies to appeal to eco-conscious consumers.

Key Industry Players

Nightfall Camp Pty Ltd.

Nightfall Camp Pty Ltd. headquartered in Queensland, Australia, is an eco-friendly glamping site located in the Scenic Rim region. The company offers luxury tent accommodations that seamlessly blend with nature to provide unique experiences and comfort.

Discovery Holiday Parks Pty Ltd.

Discovery Holiday Parks Pty Ltd., established in 2004, is a leading operator of holiday parks in Australia. Headquartered in Adelaide, Australia, the company offers various ranges of accommodations such as powered sites, cabins, and glamping experiences. Through its sustainable practices, the company aims to provide enhanced holiday experiences for guests.

Glamxperience

Glamxperience, headquartered in Melbourne, Victoria, is an Australian glamping company that provides unique outdoor accommodation experiences. Focusing on luxury camping options that combine nature with modern comforts, the company aims to offer unparalleled and stylish accommodations to its guests.

Other key market players include Stargazers Cottages and Farm, Melbourne Glamping, Eco Structures Australia, Sunshine Glamping Co., and Totem Glamping, among others.

Recent Developments

March 2024

Discovery Parks – Fraser St, Hervey Bay announced the development of a new glamping precinct, with six new safari tents featuring a queen bed and single bunk beds, for families. The new glamping accommodation aims to provide a connection to nature and a sense of escape and appeal to both domestic and international travellers.

December 2022

Woodfordia opened 20 new permanent glamping tents, furnished with seating, beds, an ensuite bathroom, and kitchen facilities and accommodating up to four people. The glamping tents were to be available for the Woodford Folk Festival to satiate Australians' growing desire for the outdoors.