The Australia glamping market reached a value of nearly USD 136.70 Million in 2024. The market is assessed to grow at a CAGR of 13.90% during the forecast period of 2025-2034 to attain a value of around USD 502.35 Million by 2034. The market is being aided by the increasing interest in outdoor and adventure activities, the thriving tourism sector, favourable government initiatives, the increasing emphasis on sustainability, and technological advancements and innovations.
Base Year
Historical Year
Forecast Year
Australia is renowned for its natural beauty and stunning landscapes. In the year ending December 2022, 3.4 individuals undertook international visitation in Australia, with holiday travel accounting for 941,000 trips. Holiday travellers are increasingly seeking memorable and unique experiences, hence driving the demand for glamping as it offers a blend of luxury and outdoor adventure. The increasing international visitations is also expected to surge the demand for glamping sites that provide enhanced camping experience, such as safari lodges, well-equipped tents, or eco-friendly pods in scenic locations.
In Australia, glamping is gaining popularity as an alternative to traditional camping. As per industry reports, in Australia, there are over 2,100 glamping sites. This large number of glamping sites suggests a surging demand for diverse accommodation options, including yurts, luxury tents, cabins, and pods. Moreover, the surging number of glamping sites is increasing the emphasis on unique and luxurious experiences. This is prompting glamping operators to offer amenities such as gourmet meals, hot tubs, and bespoke services.
Australians are increasingly seeking outdoor activities such as wildlife viewing, camping, hiking, and coastal activities. Between 2014 and 2023, nature-based activities among Australians witnessed an overall growth of 47% in demand. The growing interest in nature-based tourism is boosting the appeal of glamping as travellers seek more immersive ways to experience outdoor travel. In addition, the increasing prioritisation of eco-tourism is surging the appeal of glamping sites that promote eco-friendly practices, attracting customers who are seeking nature-based experiences that align with their environmental values.
In 2021-22, the tourism sector directly contributed to 1.6% of Australia’s GDP, and it employed 713,000 people in June 2023. In the year ending in September 2023, 6.1 million people took international trips to Australia, as compared to 8.7 million in the year ending in September 2019. Hence, the robustly growing travel and tourism sector, rising disposable incomes, and the rise of adventure tourism such as hiking, scuba diving, mountain biking, and surfing, among others, aid the Australia glamping market expansion.
Travellers are increasingly seeking immersive and unique experiences to connect with their surroundings on a deeper level. The increasing popularity of digital detox and remote work and wellness activities like forest therapy is further boosting the appeal of glamping, which combines luxury and camping. Besides, the surging number of outdoor festivals in the country is adding to the popularity of glamping. For instance, in December 2022, the Woodford Folk Festival featured 20 new glamping tents, accommodating four guests, with fully furnished seating, beds, an ensuite bathroom, and kitchen facilities.
Value in USD Million
2025-2034
Australia Glamping Market Outlook
*this image is indicative*
The Australia glamping demand growth is being fuelled by increasing government investments in infrastructure, such as public transport systems, airports, tourist facilities, and roads, making it easier for tourists to access key destinations. In November 2024, Sydney airport announced an investment of nearly USD 130 million to provide a smoother, faster, and more efficient experience to travellers using T2.
The Australian government is actively funding various strategies to promote Australia as a destination for unique experiences, boosting the popularity of glamping activities. In March 2022, the Australian government introduced THRIVE 2030 strategy to grow the value of the visitor economy to USD 230 billion by 2030 by driving domestic visitations, boosting targeted international visitation, and addressing priority supply-side issues, such as workforce shortages.
Rising popularity of nature and adventure travel; growing customer demand for unique travel experiences; increasing emphasis on sustainability; and technological advancements and innovations are favouring the Australia glamping market expansion.
The increasing shift of travellers from traditional hotels and resorts to experiences that enable them to connect with nature is boosting the Australia glamping market value. As per the Australian government, nature-based activities among Australians witnessed a growth of 47% in demand from 2014 to 2023, with camping witnessing a 40% growth. Glamping, set in picturesque outdoor experiences like beaches, national parks, and forests, offers a luxurious camping experience, featuring high-end amenities such as private bathrooms, comfortable beds, and gourmet dining. Furthermore, glamping providers are collaborating with adventure tour companies to develop packages combining luxury accommodations with outdoor activities such as wildlife safaris, guided hikes, and stargazing experiences, among others.
The evolving preferences of customers and the rising demand for unique travel experiences are revolutionising the Australia glamping market landscape. Tourists are increasingly moving away from crowded tourist hubs and demanding offbeat and secluded destinations. Australian glamping sites, located in pristine and unique locations such as rainforests, outback, and along the coast, appeal to travellers desiring privacy and access to remote and less commercialised areas. Moreover, glamping is gaining popularity as an alternative to traditional camping among tourists seeking outdoor experiences without compromising on luxury and comfort. With the growing interest in wellness tourism and an increasing number of travellers seeking stress relief and personal rejuvenation, glamping operators are also offering wellness retreats, combining outdoor experiences with wellness activities such as meditation, yoga, and spa treatments.
As per an Ecotourism Australia report in 2021, 83% of travellers think sustainable travel is paramount and 81% of travellers want to stay in sustainable accommodation. Glamping sites boast a lower environmental impact as compared to that of traditional resorts and hotels. Such sites are exploring innovative ways to incorporate renewable energy systems such as wind turbines and solar panels to provide clean energy to guests and reduce operating costs. They are increasingly installing water pumps, solar panels, heating and cooling systems, power lighting, smart irrigation systems and automated lighting systems to optimise energy and water consumption. Key players are also using locally sourced and natural materials such as reclaimed wood and bamboo for furnishings and construction to reduce transmission emissions and implementing recycling and composting programmes for minimising waste and reducing landfill use.
Technological advancements and innovations are shaping the Australia glamping market trends and dynamics. There is a rising use of smart devices and mobile apps for managing and booking reservations, accessing information about on-site amenities, and communicating with staff in real time. With AI revolutionising every sector, it is also used among glamping operators to identify trends, personalise offerings and services, make improved recommendations, and offer ideal entertainment and accommodation packages. Besides, the development of smart tents that are equipped with high-tech features such as automatic lighting, climate control, and intelligent security systems to create a seamless and intuitive user experience is aiding the market. Innovations in camping accommodations such as luxury yurts and geodesic domes with amenities such as plush bedding, hot tubs, and advanced entertainment systems are expected to propel the Australia glamping market development.
One key driver of the growth of the glamping market in Australia is the increasing demand for unique and upscale travel experiences. Travellers are seeking immersive and memorable experiences that offer a blend of adventure and luxury, making glamping an attractive option. Glamping providers like Under Canvas, for instance, offer luxury tents with plush bedding, en suite bathrooms, and private decks, providing guests with a comfortable and memorable glamping experience in stunning natural settings.
Glamping providers often prioritise sustainability by implementing eco-friendly practices, using renewable energy sources, and promoting responsible tourism. For instance, Baillie Lodges' Longitude 131° property, located in the heart of Australia's Red Centre, features eco-friendly design, renewable energy sources, and responsible waste management practices, appealing to environmentally conscious travellers.
Innovative Marketing Strategies Adopted by Key Players
With social media playing a crucial role in travel decisions, key players in the Australia glamping market are creating visually stunning accommodations and experiences by including yurts with unique designs, beautifully decorated safari tents, private outdoor bathtubs overlooking scenic landscapes, or treehouses with panoramic views. They are also collaborating with travel influencers to reach niche audiences, such as luxury travellers, eco-tourists, and adventure seekers, and promote glamping as a desirable and unique accommodation option. In addition, glamping businesses are encouraging guests to share their experiences on social media by offering incentives to create user-generated content and build credibility.
Rising Demand for High-End and Luxurious Glamping
There is a growing focus on developing luxury glamping accommodations with features such as personal butlers, private chefs, exclusive wine tastings, and private plunge pools to create unique and upscale experiences for targeting affluent travellers. Australia is home to diverse landscapes, including the Great Barrier Reef, Byron Bay, Kangaroo Island, Outback, Kakadu, Wilsons Promontory, the Blue Mountains, Hunter Valley, Barossa Valley, and Margaret River, among others, offering ideal destinations for high-end glamping.
One prominent trend boosting the Australia glamping market development is the growing preference for experiential and Instagram algorithm-friendly travel experiences. Glamping accommodations like luxury tents, eco-lodges, treehouses, and cabins offer guests a memorable and exclusive stay in picturesque locations, catering to the desire for Instagram-worthy travel experiences. For example, Paperbark Camp, a luxury glamping retreat in Jervis Bay, offers guests stylish and comfortable safari-style tents with private decks and outdoor bathtubs.
Another trend is the increasing interest of Australians in nature-based activities and outdoor adventures. Glamping provides the perfect balance of adventure and comfort, allowing travellers to enjoy nature while having access to comfortable beds, private bathrooms, and upscale amenities. For instance, Nightfall Camp, located in the Scenic Rim region of Queensland, offers guests a luxurious glamping experience complete with private treehouses, gourmet meals, and guided outdoor activities.
The establishment of glamping sites requires substantial capital for infrastructure, land acquisition, and luxury amenities, making it difficult for new players to foray into the market. Regular maintenance and upkeep of glamping amenities and facilities also enhance the operational costs, reducing the profitability of companies. Moreover, glamping witnesses fluctuating demands based on weather conditions and seasons, resulting in potential revenue instability. Glamping sites typically rely on weekend getaways, leading to uneven occupancy rates throughout the week.
The EMR’s report titled “Australia Glamping Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Age Group
Market Breakup by Size
Market Breakup by Type
Market Breakup by Application
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
By Age Group Insights
18-32 years, comprising millennials and young adults, are increasingly drifting towards experimental and unique travels, boosting the popularity of glamping. This age group prefers Instagram-worthy and unique experiences, surging the demand for glamping experiences that combine comfort with adventure. This age group seeks modern yurts and pods and eco-friendly tents that can offer value for money and unique aesthetics and amenities.
Meanwhile, 33-50 years, encompassing older millennials and Gen-X, often travel in groups or with families. This demographic is more likely to spend on upscale glamping experiences such as gourmet dining and private bathrooms, among others. As older millennials and Gen-X are attempting to reconnect with nature while enjoying modern convenience, the Australia glamping market outlook is expected to be favourable.
Individuals aged between 51 and 65 years seek a combination of luxury and outdoor adventure, preferring glamping amenities such as gourmet meals, comfortable bedding, and spa facilities. Conversely, individuals aged above 65 years prioritise relaxation and comfort. They typically prefer glamping accommodations offering assistance with mobility (wheelchair access) and health benefits (wellness centres or hot tubs).
By Size Insights
Four-person accommodations are targeted by families and groups of friends for vacations and bonding experiences. These accommodations include communal space, multiple sleeping areas, and family-friendly amenities such as multiple bathrooms and kitchenettes. The Australia glamping market value is increasing amid the rising interest in group and family travel and the growing preference for unique events and celebrations such as group retreats and family reunions.
Two-person accommodations, meanwhile, are typically sought by solo travellers looking for solitude and connection with nature and couples on honeymoons, romantic getaways, and anniversaries. Such accommodations feature scenic views, cosy interiors, and private decks, and sometimes include upscale amenities like spa services, gourmet meals, and hot tubs to enhance customer experiences.
By Type Insights
The rising popularity of glamping tents and their availability in diverse sizes and shapes are driving the Australia glamping market expansion. Traditionally equipped with comfortable furniture, beds, décor and ensuite bathrooms, and additional amenities, glamping tents provide immersive outdoor experiences and cater to different styles, including eco-friendliness and luxury. Glamping tents typically feature insulated floors, waterproof materials, proper ventilation, wind resistance, darkening options, and mosquito nets to provide unique experiences to customers.
Meanwhile, pods and cabins are designed with a contemporary look and are available in diverse designs, ranging from modern designs to wooden cabins. Equipped with essentials like kitchens, beds, and bathrooms, pods and cabins are ideal for year-round use.
While treehouses appeal to customers seeking elevated and unique experiences, yurts have gained popularity due to their spacious interiors and unique structures. Treehouses are preferred by families with children and nature enthusiasts, whereas yurts are sought by eco-conscious consumers seeking comfortable and cosy outdoor living spaces.
By Applications Insights
Family travel represents a significant portion of the market share as families are increasingly seeking quality time while engaging in outdoor activities and exploring nature. The growing emphasis on creating a memorable and enjoyable experience for all family members and the increasing appeal of outdoor experiences such as hiking and swimming, among others, are boosting the Australia glamping market revenue.
Meanwhile, the popularity of glamping for enterprise travel is expected to witness significant growth in the forecast period as businesses seek ways to encourage their employees and foster team building. Glamping sites can serve as a unique setting for corporate retreats, meetings, and workshops and hosting business partners or clients.
By End Use Insights
Consumers such as families, couples, adventure seekers, and eco-conscious travellers are the major end users of glamping. While families choose glamping sites combining cosy accommodations and kid-friendly and outdoor activities for comfortably experiencing nature, couples seeking luxurious and unique experiences prefer high-end glamping options. In May 2023, Woodhouse Activity Centre launched affordable and couple and family-friendly glamping for adventure seekers. The increasing number of travellers looking for adventure choose glamping as a base for activities such as kayaking, hiking, and wildlife watching.
As per the Australia glamping market analysis, companies prefer glamping in events such as off-site meetings and retreats to provide unique experiences to employees and enhance team bonding. Glamping packages including décor, accommodation, and catering are also preferred for organising events such as weddings, receptions, and celebrations. Moreover, festivals incorporate glamping as a part of their offerings to create themed experiences and provide comfortable lodging options for attendees.
By Distribution Channel Insights
Online channels, comprising direct booking websites and online travel agencies, among others, account for a significant share of the market. Such channels enable customers to easily browse options and compare prices, which makes them more convenient than offline methods. The increasing applications of influencer, content, e-mail, and SEO marketing and data-driven advertising to create engaging content, enabling targeted marketing, attracting organic traffic, and improving visibility in search engines are offering lucrative Australia glamping market opportunities. In Australia, Glamping Hub is one of the leading platform housing over 35,000 listings and covering accommodations, ranging from cottages and tipi tents to yurts and treehouses.
Meanwhile, offline channels, encompassing travel agencies and tour operators, offer personalised services and comprehensive experiences for travellers. Key players are also collaborating with regional tourism boards to enhance their visibility through promotional materials, brochures, and information centres.
New South Wales Glamping Market Trends
New South Wales (NSW) is one of the most populous states in Australia and is known for its breathtaking landscapes, stunning beaches, and diverse wildlife. The availability of glamping options such as safari tents, cosy cabins, and treehouses as well as the growing interest in activities such as mountain biking and hiking, among others, are boosting the Australia glamping market revenue. Moreover, the expansion of glamping infrastructure in the region is supporting the market expansion. In September 2024, three parks operated by Reflections Holiday Parks announced the installation of glamping safari tents after receiving a combined investment of over AUS 2 million from the New South Wales government.
Victoria Glamping Market Drivers
The glamping demand growth in Victoria is being fuelled by the proximity of glamping sites from major cities like Melbourne and the increasing number of urban dwellers seeking quick escapes into nature for weekend getaways. In December 2020, Victoria's Peninsula Hot Springs introduced new glamping accommodations and installed ten new glamping tents boasting custom-made furniture, thermally-heated concrete floors, complimentary in-room breakfast, private ensuites and walk-in robes, and access to onsite bathing and other wellness experiences. Besides, with the growing focus on health and mindfulness, there is a rising popularity of wellness-focused glamping experiences such as yoga retreats, spa services, and meditation sessions.
Queensland Glamping Market Drivers
As per the Australia glamping market regional analysis, the diverse natural landscape of the region and an increasing number of travellers seeking unique experiences are aiding the market in the region. Visitors are increasingly seeking luxurious outdoor stays that offer experiences such as rainforest retreats, beachside glamping, and mountain escapes. Moreover, the rising trend of wellness tourism is prompting glamping sites in Queensland to offer wellness-focused retreats, such as meditation, yoga, and spa services, among others.
Australian Capital Territory Glamping Market Growth
The Australian Capital Territory, with its vast natural beauty encompassing lakes, hills, and forests and proximity to national parks such as Tidbinbilla Nature Reserve and Namadgi National Park, offers an ideal environment for glamping. Governments in the region are actively promoting eco-friendly travel experiences and sustainable tourism activities, boosting the demand for sustainable and responsible travel options, including glamping. The glamping market expansion in the Australian Capital Territory is witnessing a growing interest in wellness tourism, hence glamping sites are providing wellness-focused experiences such as meditation, yoga, and holistic treatments in serene natural settings.
Western Australia Glamping Market Overview
Western Australia, with its unique attractions and natural beauty, has emerged as a popular destination for domestic travellers. Such travellers are increasingly preferring glamping to experience the natural landscape of Western Australia. Moreover, glamping providers are offering packages including guided tours, personalised meals, and exclusive activities such as wine tasting, helicopter rides, and bushwalking.
Key players in the Australia glamping market are offering various ranges of glamping accommodations, including eco-friendly pods, luxury tents, and rustic cabins to cater to diverse customer budgets and preferences. With the growing trend of sustainability, Australia glamping companies are also incorporating sustainable practices such as using sustainable materials and solar energy and implementing waste reduction strategies to appeal to eco-conscious consumers.
Nightfall Camp Pty Ltd. headquartered in Queensland, Australia, is an eco-friendly glamping site located in the Scenic Rim region. The company offers luxury tent accommodations that seamlessly blend with nature to provide unique experiences and comfort.
Discovery Holiday Parks Pty Ltd., established in 2004, is a leading operator of holiday parks in Australia. Headquartered in Adelaide, Australia, the company offers various ranges of accommodations such as powered sites, cabins, and glamping experiences. Through its sustainable practices, the company aims to provide enhanced holiday experiences for guests.
Glamxperience, headquartered in Melbourne, Victoria, is an Australian glamping company that provides unique outdoor accommodation experiences. Focusing on luxury camping options that combine nature with modern comforts, the company aims to offer unparalleled and stylish accommodations to its guests.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key market players include Stargazers Cottages and Farm, Melbourne Glamping, Eco Structures Australia, Sunshine Glamping Co., and Totem Glamping, among others.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 136.70 Million.
The market is projected to grow at a CAGR of 13.90% between 2025 and 2034.
The market is estimated to witness healthy growth in the forecast period of 2025-2034 to reach a value of around USD 502.35 Million by 2034.
The market is driven by factors due to Australia’s favourable climate for camping and an extensive network of camping grounds and sites around the country.
Key trends aiding the market expansion include the uplifting of social distancing, increasing demand for unique and upscale travel experiences, and growing social media influence.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different applications of glamping are enterprise travel and family travel
Based on type, the market segmentations include tents, pods and cabins, treehouses, and yurts, among others.
18-32 years, 33-50 years, 51-65 years, and above 65 years of age groups are considered in the report.
Key players in the market are Nightfall Camp Pty Ltd., Discovery Holiday Parks Pty Ltd., Glamxperience, Stargazers Cottages and Farm, Melbourne Glamping, Eco Structures Australia, Sunshine Glamping Co., and Totem Glamping, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Age Group |
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| Breakup by Size |
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| Breakup by Type |
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| Breakup by Application |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
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+44-753-713-2163
United States
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+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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