Base Year
Historical Year
Forecast Year
The Australia gift card and incentive card market size was valued at USD 6.61 billion in 2024. The market is further projected to grow at a CAGR of 8.10% between 2025 and 2034, reaching a value of USD 13.56 billion by 2034.
Corporate gifting has gained popularity in Australia, with companies using gift cards to reward and appreciate employees, which enhances employee engagement, boosts morale, and contributes to a positive work environment, driving the demand for corporate gifting solutions in the market.
Strategic partnerships between banks, retailers, and gift card providers in Australia are reshaping the gift card and incentive card market in Australia, making gift cards more accessible and user-friendly for consumers. An example of this is the partnership between the Commonwealth Bank of Australia (CBA) and the Australia-based digital gift card startup, Karta in October 2021. This strategic collaboration enhanced the gift-giving experience for consumers by simplifying the process of purchasing and using digital gift cards.
Moreover, Australians are increasingly embracing digital wallets like Apple Pay, Google Pay, and Samsung Pay for making payments, leading to a surge in contactless transactions due to the use of digital gift cards. In December 2022, GPT group partnered with Mastercard, Google Pay, and Apple Pay to introduce the first transaction-ready digital gift card solution in shopping centres, which enhances the gifting experience for consumers. This influences the Australia gift card and incentive card market growth by promoting digitalisation in the gift card sector.
Gift cards in the travel, restaurant & bars segment cater to individuals seeking dining experiences, travel vouchers, and entertainment options. Gift cards in the convenience stores segment cater to consumers looking for quick and convenient shopping options, offering a versatile gifting solution for everyday essentials and on-the-go purchases. Gift cards in the health & wellness, entertainment & gaming, hypermarkets, and supermarkets segments provide recipients with a range of choices for health, leisure, and grocery needs, which is driving market engagement and customer satisfaction across diverse sectors.
Australia Gift Card and Incentive Card Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Card Type
Market Breakup by Consumer
Market Breakup by Spend Category
Market Breakup by Region
Market players are actively engaging in partnerships to simplify the purchase, delivery, and use of gift cards.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Card Type |
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| Breakup by Consumer |
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| Breakup by Spend Category |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 6.61 billion.
The market is expected to grow at a CAGR of 8.10% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 13.56 billion by 2034.
The market is being driven due to the increasing demand for convenient gifting options, the rise of digital gift cards, and growing focus on reward and recognition of employees in the corporate culture, which is driving the demand for incentive cards.
Key trends aiding the market expansion are shift towards e-commerce and online shopping, which has further boosted the demand for digital gift cards, availability of personalised gift card options, availability of innovative designs, and commencement of strategic partnerships to expand the distribution channels.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
The market can be categorised by spend category into e-commerce and departmental stores, travel, restaurant & bars, convenience stores, health & wellness, entertainment & gaming, and hypermarkets and supermarkets, among others.
The market can be segmented by card type into open-loop card, closed-loop card, and others. Open-loop cards are those that can be used at various merchants, while closed-loop cards are limited to specific retailers or brands.
Key players in the market are Oxygen Global Pty Ltd, The Good Guys Discount Warehouse (Australia) Pty Ltd, Woolworths Group Limited, Unified Incentives Pty Ltd, eComm Store Pty Limited, and Coles Group Limited, among others.
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Australia
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+61-448-061-727
India
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+91-858-608-1494
Philippines
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+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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