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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Gaming Market Outlook

The Australia gaming market size was valued at USD 2.37 billion in 2023. The market is further projected to grow at a CAGR of 0.8% between 2024 and 2032, reaching a value of USD 2.55 billion by 2032.

Key Takeaways

  • As per industry reports, the gaming industry in Australia is thriving, with 91% of Australian households owning a video game device.
  • As per Australia gaming market analysis, the average age of an Australian video game player is 34, and almost half of those who play video games are women, indicating a narrowing gender gap in gaming.
  • Older Australian citizens also enjoy gaming, as 42% of people aged 65 and over identify as gamers.

The Australia gaming market growth has been robust in recent years, with the number of developers increasing significantly since 2011. As of 2022, there are over 900 full-time employees in the industry, earning an average annual wage of AUD 65,000. The Australian games industry is ranked 14th globally, with a growing number of gamers and a thriving development community.

The industry is making strides towards inclusivity, with 47% of players being female in 2020. This trend highlights the growing presence of women in gaming and the industry's efforts to create a more diverse and welcoming environment. For example, the success of female-led games like "Heaven's Vault" and "Celeste" demonstrates the industry's commitment to diversity.

The Australian government is also supportive of the gaming industry, with initiatives such as the Interactive Games and Entertainment Association (IGEA) and the Game Developers Association of Australia (GDAA) promoting market growth. The Australia gaming market development is further supported by government funds and trade bodies, with Screen Australia and several state governments establishing new gaming funds aimed at small studios, which is expected to have a positive impact on emerging developers, allowing them to create new and innovative games.

Australian game developers are focusing on creating original intellectual property (IP), with 85% of studios working on games based on their own IP.  Games like "Hollow Knight" and "Crossy Road," have gained international recognition for their unique concepts and gameplay.

Mobile gaming has become a significant source of revenue in Australia as games like "Monument Valley" and "Florence" have achieved commercial success. However, digital revenue has been on the rise due to changing consumer preferences towards digital distribution and in-game purchases. Games like "Fortnite" and "League of Legends" have thrived and demonstrates the industry's adaptation to new monetisation models.

Australia Gaming Market

Market Segmentation

Australia Gaming Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Social Games
  • Puzzles
  • Simulation
  • Adventure/Role Playing Games
  • Strategy
  • Others

Market Breakup by Device Type

  • Mobiles and Tablets
  • Computers
  • Consoles

Market Breakup by Platform

  • Online
  • Offline

Market Breakup by Age Group

  • Adult
  • Children

Market Breakup by Revenue Type

  • Box/CD Game Purchase
  • Freeware
  • Advertising
  • Shareware
  • In-Game Purchase

Market Breakup by End Use

  • Female
  • Male

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

Competitive Landscape

Market players are focused on providing high-quality and original games with AI and AR integrated technologies to maintain their competitive edge in the industry.

  • Sony Australia Limited
  • Microsoft Corporation
  • Apple Inc.
  • Electronic Arts Inc.
  • Nintendo Australia Pty Ltd.
  • Halfbrick Studios Pty Ltd.
  • 2and2 Pty Ltd.
  • Mode Games Pty Ltd.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Device Type
  • Platform
  • Age Group
  • Revenue Type
  • End Use
  • Region
Breakup by Type
  • Social Games
  • Puzzles
  • Simulation
  • Adventure/Role Playing Games
  • Strategy
  • Others
Breakup by Device Type
  • Mobiles and Tablets
  • Computers
  • Consoles
Breakup by Platform
  • Online
  • Offline
Breakup by Age Group
  • Adult
  • Children
Breakup by Revenue Type
  • Box/CD Game Purchase
  • Freeware
  • Advertising
  • Shareware
  • In-Game Purchase
Breakup by End Use
  • Female
  • Male
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Sony Australia Limited
  • Microsoft Corporation
  • Apple Inc.
  • Electronic Arts Inc.
  • Nintendo Australia Pty Ltd.
  • Halfbrick Studios Pty Ltd.
  • 2and2 Pty Ltd.
  • Mode Games Pty Ltd.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

In 2023, the market reached an approximate value of USD 2.37 billion.

The market is expected to grow at a CAGR of 0.8% between 2024 and 2032.

The market is estimated to witness a healthy growth in the forecast period of 2024-2032 to reach USD 2.55 billion by 2032.

The market is being driven due to growing need for constant entertainment, the rising number of developers and gamers, and affordability of mobile games compared to traditional gaming platforms.

Key trends aiding the market expansion include the increasing number of women as gamers, increasing popularity of multiplayer and massively multiplayer online (MMO) games, the rise of adventure games, and the integration of advanced technologies like virtual reality (VR) and augmented reality (AR) in games.

Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.

Different sources of revenue in the gaming market are box/CD game purchase, freeware, advertising, shareware, and in-game purchase.

Based on type, the market segmentations include social games, puzzles, simulation, adventure/role playing games, strategy, among others.

Mobiles and tablets, computers, and consoles are considered in the report.

Key players in the market are Sony Australia Limited, Microsoft Corporation, Apple Inc., Electronic Arts Inc., Nintendo Australia Pty Ltd., Halfbrick Studios Pty Ltd., 2and2 Pty Ltd., and Mode Games Pty Ltd., among others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124