The Australia fragrance and perfume market attained a value of USD 732.97 Million in 2025. The market is estimated to grow at a CAGR of 4.10% during 2026-2035 to reach a value of USD 1095.45 Million by 2035.
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As per industry reports, in 2024, non-luxury fragrances will account for more than half of the total sales in the market.
Australia’s fragrance market is experiencing a surge in demand for natural and sustainable scents, reflecting the country’s growing eco-consciousness.
Department stores are the primary distribution channel for fragrances in the country, with key players like Coty, Inc., L'Oreal S.A., and Revlon, Inc. dominating the market.
Female fragrances products have a higher per capita consumption than male and unisex fragrances. However, unisex fragrances are expected to be the fastest-growing segment in the Australian market.
Compound Annual Growth Rate
4.1%
Value in USD Million
2026-2035
*this image is indicative*
Some of the key drivers aiding the Australia fragrance and perfume market development include the increasing consumer spending on beauty and cosmetic products, driven by changes in living standards and a growing inclination towards personal care and hygiene. Notably, women are spending more on beauty products, and social media advertising by celebrities is creating awareness about the use of perfumes among men, leading to a wider adoption of perfumes and beauty products in daily life.
Additionally, consumers are gravitating towards fragrances derived from natural sources like flowers and plants, driving the demand for natural perfumes. Moreover, the rise of personalised fragrance experiences and the incorporation of aromatherapy elements in perfumes are gaining popularity. Additionally, the growth of e-commerce channels for fragrance sales is providing a convenient platform for consumers to explore and purchase a wide variety of perfumes.
Furthermore, the demand for solid perfumes is on the rise due to their convenience, portability, and eco-friendly nature, as they reduce packaging waste and are ideal for travel. Secondly, the market is fuelled by new product launches by companies like The BETTER Brand and Solid State, introducing gender-neutral scents that cater to changing consumer preferences.
The Australia fragrance and perfume market share is increasing due to availability of different type of perfumes. Parfum or De Parfum segment represents the highest concentration of fragrance oils, offering a long-lasting scent experience, making it a popular choice for those seeking a luxurious and rich fragrance. Eau De Toilette (EDT) and Eau De Cologne (EDC) have the lowest concentration of fragrance oils, providing a light and invigorating scent that is often used as a refreshing body splash.
"Australia Fragrance and Perfume Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Consumer Group
Market Breakup by Distribution Channel
Market Breakup by Region
Market players are emphasising the development of unique and appealing fragrances, leveraging natural ingredients, and exploring new scent profiles to meet the diverse demands of consumers.
South Korea Fragrances and Perfume Market
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In 2025, the market reached an approximate value of USD 732.97 Million.
The market is expected to grow at a CAGR of 4.10% between 2026 and 2035.
The market is estimated to witness a healthy growth in the forecast period of 2026-2035 to reach USD 1095.45 Million by 2035.
The market is being driven due to increasing consumer spending on beauty and cosmetic products, social media advertising by celebrities, addition of fragrances to food products by food companies, and the growth of e-commerce channels for fragrance sales.
Key trends aiding the market expansion include increasing consumer preference for natural and clean label products, the incorporation of aromatherapy elements in perfumes.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Based on type, the market segmentations include Parfum or De Parfum, Eau De Parfum (EDP), Eau De Toilette (EDT), and Eau De Cologne (EDC).
Men, women, and unisex are considered in the report.
Key players in the market are LVMH Moët Hennessy - Louis Vuitton, Arise Aromatics Pty Ltd., MetaScent Australia, Fragrance Innovation Australia, Chanel Limited, Avon Products, Inc., and PVH Corp, among others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Consumer Group |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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