Australia Fragrance and Perfume Market Report and Forecast 2025-2034

Australia Fragrance and Perfume Market Outlook

The Australia fragrance and perfume market attained a value of USD 704.1 million in 2023. The market is estimated to grow at a CAGR of 4.1% % during 2024-2032 to reach a value of USD 1,017.3 million by 2032.

Key Takeaways

• As per industry reports, in 2024, non-luxury fragrances will account for more than half of the total sales in the market.

• Australia’s fragrance market is experiencing a surge in demand for natural and sustainable scents, reflecting the country’s growing eco-consciousness.

• Department stores are the primary distribution channel for fragrances in the country, with key players like Coty, Inc., L'Oreal S.A., and Revlon, Inc. dominating the market.

• Female fragrances products have a higher per capita consumption than male and unisex fragrances. However, unisex fragrances are expected to be the fastest-growing segment in the Australian market.

Some of the key drivers aiding the Australia fragrance and perfume market development include the increasing consumer spending on beauty and cosmetic products, driven by changes in living standards and a growing inclination towards personal care and hygiene. Notably, women are spending more on beauty products, and social media advertising by celebrities is creating awareness about the use of perfumes among men, leading to a wider adoption of perfumes and beauty products in daily life.

Additionally, consumers are gravitating towards fragrances derived from natural sources like flowers and plants, driving the demand for natural perfumes. Moreover, the rise of personalised fragrance experiences and the incorporation of aromatherapy elements in perfumes are gaining popularity. Additionally, the growth of e-commerce channels for fragrance sales is providing a convenient platform for consumers to explore and purchase a wide variety of perfumes.

Furthermore, the demand for solid perfumes is on the rise due to their convenience, portability, and eco-friendly nature, as they reduce packaging waste and are ideal for travel. Secondly, the market is fuelled by new product launches by companies like The BETTER Brand and Solid State, introducing gender-neutral scents that cater to changing consumer preferences.

The Australia fragrance and perfume market share is increasing due to availability of different type of perfumes. Parfum or De Parfum segment represents the highest concentration of fragrance oils, offering a long-lasting scent experience, making it a popular choice for those seeking a luxurious and rich fragrance. Eau De Toilette (EDT) and Eau De Cologne (EDC) have the lowest concentration of fragrance oils, providing a light and invigorating scent that is often used as a refreshing body splash.

Market Segmentation

Australia Fragrance and Perfume Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Parfum or De Parfum

• Eau De Parfum (EDP)

• Eau De Toilette (EDT)

• Eau De Cologne (EDC)

Market Breakup by Consumer Group

• Men

• Women

• Unisex

Market Breakup by Distribution Channel

• Online

• Offline

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are emphasising the development of unique and appealing fragrances, leveraging natural ingredients, and exploring new scent profiles to meet the diverse demands of consumers.

• LVMH Moët Hennessy - Louis Vuitton

• Arise Aromatics Pty Ltd

• MetaScent Australia

• Fragrance Innovation Australia

• Chanel Limited
• Avon Products, Inc.
• PVH Corp
• Others

Key Highlights of the Report