Australia Footwear Market Report and Forecast 2025-2034

Australia Footwear Market Outlook

The Australia footwear market size was valued at USD 4.11 billion in 2024. The market is further projected to grow at a CAGR of 6.0% between 2025 and 2034, reaching a value of USD 6.91 billion by 2034.

Key Takeaways

• As per industry reports, the footwear e-commerce market in Australia is expected to reach USD 3,400.1 million by 2024 and is projected to grow further.

• Brands are investing heavily in digital channels, especially social media, to enhance the online shopping experience for younger demographics like Gen Z and Millennials.

• As per industry reports, the market is highly competitive, with well-established players like Nike, Inc., adidas Australia, H&M, PUMA, and Asics Corp. 

• Local retailers like Rebel Sports, Amart All Sports, and department stores like Myer and David Jones also play a significant role in the Australian footwear retail industry.

Some of the key drivers aiding the Australia footwear market growth include increasing discretionary spending and rising fashion trends in the country, which are boosting the demand for sports and fashionable shoes. Technological advancements like 3D printing and shoe-knitting technologies, along with material innovations, are enabling manufacturers to produce a variety of customised shoe designs.

Moreover, the vigorous demand for sports and athletic footwear across all age groups, the growing preference for branded and high-fashion shoes, and the increasing popularity of sneakers are contributing to the strengthening demand for shoes in Australia. Additionally, the market is influenced by the population growth in Australia, coupled with consumer spending power, which are vital factors driving the expansion of the footwear industry in the country.

As per industry reports, the market is experiencing a trend towards sustainability, with consumers showing a preference for eco-friendly and ethically produced footwear. Brands like Adidas and Nike are introducing sustainable shoe lines made from recycled materials.

The post-pandemic era has accelerated the digital transformation of the Australia footwear market, with a significant surge in online retail and the Direct-to-Consumer (DTC) model thriving. Brands are investing in digital channels and social media to enhance online shopping experiences, reshaping the market by driving growth in online footwear sales.

The sports shoes category within athletic footwear holds a significant Australia footwear market share due to the increasing trend of exercise and fitness among all age groups. The rise in sports activities is boosting the demand for sports shoes. For instance, a new Air Jordan 6 colourway is set to launch in August 2024 to commemorate the Olympics in Paris. Trekking and hiking shoes are also gaining popularity in Australia, fuelled by the growing interest in outdoor activities and adventure sports.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Footwear Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Athletic Footwear 
  • Sports Shoes 
  • Trekking/Hiking Shoes
  • Running Shoes 
  • Others

• Non-athletic Footwear 
  • Flip-Flops/Slippers 
  • Boots 
  • Sneakers 
  • Others

Market Breakup by Pricing

• Mass

• Premium

Market Breakup by End Use 

• Men

• Women

• Kids 

Market Breakup by Distribution Channel 

• Offline

• Online 

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are prioritising the adoption of new technologies like 3D printing and material innovations to offer customised shoe designs and enhance the overall consumer experience.

• Nike Inc.   

• Adidas AG   

• Asics Corp. 

• Puma SE  

• LVMH Moët Hennessy Louis Vuitton SE 

• Kering SA  

• Under Armour Inc. 

• Bata Corporation 

• VF Corporation 

• Authentic Brands Group LLC 

• Others

Key Highlights of the Report