Australia Food Sweetener Market Report and Forecast 2024-2032

Australia Food Sweetener Market Outlook

The Australia food sweetener market size is projected to grow at a CAGR of 2.4% between 2024 and 2032.

Key Takeaways

• As per industry reports, aspartame is a leading food sweetener in Australia, being low-calorie and high intensity, making it a popular sugar substitute in various foods and beverages.

• The market trends indicate a shift towards natural products and functional beverages, driven by consumer preferences for healthier options.

• As per Australian Bureau of Statistics, in 2020-21, per capita apparent consumption of added sugars was 68.8 grams per day, equivalent to 12.4% of all dietary energy.

The rising demand from the beverage industry, particularly in the diet-soft drink sector, where aspartame and other artificial sweeteners are widely used, is fuelling Australia food sweetener market growth. Additionally, the Australian sugar industry's focus on developing alternatives to traditional sugars to meet the increasing demand for natural sweeteners is a key driver in expanding the market value.

A prominent trend in the Australia food sweetener market is the increasing demand for natural sweeteners as consumers prioritise healthier alternatives to traditional sugars. This trend is driven by concerns over artificial sweeteners and their potential health impacts, leading to a growing preference for natural options like stevia, monk fruit, and other plant-based sweeteners.

Also, as per Australian Bureau of Statistics, 1,400 tonnes of high intensity sweetening agents (aspartame, sucralose, and stevia) was sold in 2021, 16.7% higher than in 2020. Thus, the market is witnessing a rise in demand for high intensity sweeteners, such as aspartame, sucralose, and saccharin, driven by the need for low-calorie and sugar-free alternatives in food and beverage products. High intensity sweeteners are appealing to health-conscious consumers seeking to reduce their sugar intake. This trend impacts the Australia food sweetener market development by fostering innovation in product formulations.

Starch sweeteners and sugar alcohols, including high fructose corn syrup (HFCS), sorbitol, dextrose, maltodextrin, xylitol, and other variants, represent a large segment in the market. These sweeteners offer a range of functionalities, from enhancing sweetness to providing texture and bulk in food and beverage products. The utilisation of starch sweeteners and sugar alcohols caters to various applications in the dairy, bakery, beverages, confectionery, and other sectors, contributing to the market's versatility and product innovation.

Market Segmentation  

Australia Food Sweetener Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Starch Sweeteners and Sugar Alcohols 
  • High Fructose Corn Syrup (HFCS)
  • Sorbitol
  • Dextrose
  • Maltodextrin
  • Xylitol
  • Other Starch Sweeteners and Sugar Alcohols

• Sucrose

• High Intensity Sweeteners (HIS)
  • Neotame
  • Stevia
  • Saccharin
  • Sucralose
  • Acesulfame Potassium (Ace-K)
  • Aspartame
  • Other High-intensity Sweeteners

Market Breakup by Application

• Beverages

• Soups, Sauces and Dressings

• Dairy and Desserts

• Bakery and Confectionery

• Meat and Meat Products

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Departmental Stores

• Online Stores

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on developing alternatives for sugars to meet the increasing demand for natural sweeteners, particularly driven by the beverage industry.

• Cargill Australia Limited 

• Ingredion ANZ Pty Ltd.  

• Glg Life Tech Corp.    

• Sweetlife Australia Pty Ltd. 

• Naturally Sweet Products 

• Nirvana Health Products

• Lakanto Australia  

• Others

Key Highlights of the Report