Australia Floriculture Market Report and Forecast 2024-2032

Australia Floriculture Market Outlook 

The Australia floriculture market size is expected to grow at a CAGR of 4.9% between 2024 and 2032.

Key Takeaways

• In the fiscal year 2021, Australia's cut flower production reached over 277 million Australian dollars, marking a consistent increase over the period. This growth is primarily fuelled by rising consumer demand and the significant export potential of the market.

• According to the Australian Horticulture Statistics Handbook 2020/21, production takes place in advanced glasshouses, less sophisticated protected cropping, and open fields, with Victoria being the primary cultivation hub. For the year ending June 2021, the local wholesale value of fresh supply totalled USD 380.5 million.

The floriculture market in Australia spans high-tech glasshouses, protected cropping, and outdoor fields, with major production hubs in Perth, Wimmera, South-East Queensland, Northern Rivers, Central Coast, and Melbourne. Native flower cultivation has notably expanded over the past decade, particularly along the coast, driven by robust grower networks and collaboration with research institutions. 

As a leading global exporter of cut flowers, Australia's dynamic flower market comprises growers, wholesalers, and retailers. The country's export market, buoyed by global demand, particularly in the Asia-Pacific region, has seen Japan, the United States, China, the Netherlands, and South Korea as key destinations. The surge in flower retailing extends to online florist delivery services across major cities like Sydney, Melbourne, and Brisbane, contributing to the industry's growth. 

Sydney stands out as a flower retail hub, boasting approximately 2,000 florists and retailers, with the iconic Sydney Flower Market driving much of the trade. With an annual turnover exceeding USD 150 million, the Sydney Flower Market serves as a pivotal wholesale hub for fresh cut flowers and florist supplies, embodying Sydney's rich market tradition. 

The diverse climatic conditions in New South Wales facilitate a wide variety of locally grown flowers, with major growing areas in regions like the Central Coast and Hills area. While Australia's cut flower production remains limited, the demand for nursery stocks, including various plants and shrubs, persists, albeit on a smaller scale. Despite the limited production of cut flowers, the presence of nurseries in the country ensures a steady supply of nursery stocks to meet customer demands and drive the Australia floriculture market development.

Market Segmentation

Australia Floriculture Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Bedding Plants

• Potted Plants

• Cut Flowers

• Others

Market Breakup by Application

• Natural Colours

• Flavours and Fragrances

• Decorative Applications

• Gift

• Medicines

• Others

Market Breakup by Distribution Channel

• Florists

• Unorganised Retail

• Online

• Others

Market Breakup by Region

• South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Key players in the floriculture in Australia grow and provide products and services aiding the end-users with higher yields.

• United Nurseries Pty Ltd.

• Oasis Horticulture 

• Windy Hills Farm

• Propagation Australia Pty Ltd.

• Tesselaar Flowers

• Grandiflora 

• Floraly

• Others

Key Highlights of the Report

Australia Floriculture Market Report Snapshots

Australia Floriculture Market Size

Australia Floriculture Companies