Australia Facial Care Market Report and Forecast 2024-2032

Australia Facial Care Market Outlook

The Australia facial care market size reached USD 595.71 million in 2023. The market is expected to grow at a CAGR of 3.98% between 2024 and 2032, reaching almost USD 843.97 million by 2032.

Key Takeaways

• The skincare segment leads the Australian beauty industry, capturing significant portion of the entire market share. Haircare, makeup, and fragrance sectors trail behind, highlighting the significant consumer focus on maintaining healthy and radiant skin.

• Australia's growing e-commerce landscape is expected to further propel the facial care market. This growth is fueled by the high adoption rate of online shopping.

• According to International Trade Administration, over 82% of Australian households makes at least one online purchase in 2022-23. Moreover, the frequency of online purchases is significant, with 60% of households exceeding 12 transactions annually. This robust online activity translates to substantial online spending on goods, reaching USD 63.8 billion in the same period, creating significant opportunities for Australia facial care market.

Rise in social commerce and growth of online channels creates significant opportunities for Australia facial care market

Social media is expected to become a significant e-commerce channel in Australia, with an estimated 6.4 million internet users projected to make online purchases directly through these platforms. Facial care advertisers are capitalizing on the extensive reach of social media by leveraging paid advertisements, sponsored content, and influencer marketing to showcase their most popular products.

Further Australia's sunny climate, with its prevalence of sunny days over rainy periods, has demonstrably influenced consumer trends in the skincare market. This is evidenced by the high demand for sun protection products. Furthermore, a growing movement towards "Skin Minimalism" – a preference for streamlined skincare routines with fewer products – is also shaping product choices within the Australian facial care market.

In a strategic move to expand its customer reach, L'Oréal Australia unveiled its inaugural local beauty subscription service in April 2022. Christened the "L'Oréal Australia Beauty Box powered by bellabox," this initiative leverages the strength of L'Oréal's 32 diverse brands.  The service offers a curated selection of beauty products across skincare, cosmetics, haircare, and fragrance, with four seasonal boxes available for quarterly purchase. This program caters to evolving consumer preferences for a personalized beauty experience.

Market Segmentation

Australia Facial Care Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Product Type

• Facial Cleansers

• Skin-whitening and Anti-Aging

• Facial Moisturizers

• Sun Protection Products

• Face Masks

• Others

Market Breakup by Category

• Mass

• Premium

Market Breakup by Gender

• Male

• Female

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies and Drug Stores

• Specialty Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia facial care market key players are Beiersdorf Australia Ltd., Shiseido Australia Pty., Ltd., Estee Lauder Pty. Limited, L'Oréal Australia Pty Ltd., Procter & Gamble Australia Pty. Ltd., Revlon Australia Pty Ltd., Unilever Australia Group Pty Ltd., Groupe Clarins (Trimex Pty Ltd.), Kao Australia Pty. Limited, and Solskin Beauty Labs Pty Ltd., among others.

Key Highlights of the Report