Australia Energy Drink Market Report and Forecast 2024-2032

Australia Energy Drink Market Outlook

The Australia energy drink market size reached 124.6 million litres in 2023. The market is expected to grow at a CAGR of 5.6% between 2024 and 2032, reaching 204 million litres by 2032.

Key Takeaways

• In 2020-21, the Australian Bureau of Statistics noted 14.7 million tonnes in food and non-alcoholic beverage sales across retail venues.

• The Australian Bureau of Statistics highlighted a 6.2% surge in non-alcoholic beverage sales during 2020-21, an average increase of 22.5 grams daily.

• Approximately 13 million adults and 3 million children participate in sports yearly, as reported by the Department of Health and Age Care.

Different types of drinks contribute to the Australia energy drink market growth, as they are designed to offer a lasting energy surge, aiding individuals requiring prolonged alertness and concentration

Energy drinks provide convenience through portable packaging, catering to hectic lifestyles. They offer a wide array of flavours to suit diverse preferences and provide sustained energy boosts with added nutrients for improved focus and well-being. Moreover, they are popular mixers for cocktails, appealing to social consumers seeking an energy lift. Several brands are introducing new products to the market.

In August 2023, Straight Up Energy, an Australian-owned brand entered the energy drink market with new flavours: Green Apple, Mango, Passionfruit, and Watermelon Pineapple. Its goal is to bring authenticity to the industry and provide local retailers with stability in pricing and distribution amidst global ownership.

Energy shots, on the other hand, provide a concentrated burst of energy with ingredients like caffeine and vitamins. Their compact size allows for easy on-the-go consumption, ensuring quick alertness. Options with no sugar or calories are suitable for health-conscious individuals. The precise dosing of energy shots allows for personalized energy intake.

Market Segmentation

Australia Energy Drink Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Drinks

• Shots

• Mixers

Market Breakup by Packaging Type

• Bottles

• Cans  

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others 

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia energy drinks market key players are Red Bull GmbH, PepsiCo, Inc., Monster Beverage Corporation, The Coca-Cola Company, Amway Corporation and Red Eye Energy Drink among others.

Key Highlights of the Report

Australia Energy Drink Market Report Snapshots

Australia Energy Drink Market Size

Australia Energy Drink Companies