The Australia electric toothbrush market size reached USD 64.27 Million in 2025. The market is expected to grow at a CAGR of 5.70% between 2026 and 2035, reaching USD 111.88 Million by 2035.
Base Year
Historical Period
Forecast Period
The Australian Institute of Health and Welfare reported that 82% of individuals aged 15 and above visited private dental practices in 2023.
In 2020–21, Australia expended approximately $11.1 billion on dental services, as noted by the Australian Institute of Health and Welfare.
According to the Australian Bureau of Statistics 2022, about half (49%) of individuals aged 15 and older visited a dental professional.
Compound Annual Growth Rate
5.7%
Value in USD Million
2026-2035
*this image is indicative*
Battery-operated electric toothbrushes drive growth in the Australia electric toothbrush market owing to their convenience
Battery-operated electric toothbrushes provide affordability, catering to budget-conscious consumers. Their compact size and lightweight design make them easily portable, perfect for travel. They operate with user-friendly buttons, requiring no charging and running on replaceable batteries with extended battery life, ensuring convenient and low-maintenance oral care. They remove manual brushing, simplifying, and enhancing the efficiency of oral care routine.
Rechargeable electric toothbrushes offer enhanced cleaning through oscillating, rotating, or sonic motions, elevating oral hygiene standards. Equipped with timers and pressure sensors, they promote proper brushing techniques and gum health. With multiple modes, savings from interchangeable brush heads, environmentally friendly construction, and intelligent features, they offer personalized and sustainable oral care solutions.
The Pulse Connected Electric Toothbrush from Colgate, launched in June 2023, syncs with an application to encourage healthier brushing habits. Featuring integrated sensors, it provides tailored guidance for comprehensive cleaning, crucial given the prevalence of oral diseases affecting 29% of adults and 27% of children, impacting overall well-being.
"Australia Electric Toothbrush Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Bristle
Market Breakup by Head Movement
Market Breakup by End Use
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia electric toothbrush market key players are:
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The market was valued at USD 64.27 Million in 2025.
The market is projected to grow at a CAGR of 5.70% between 2026 and 2035.
The revenue generated from the electric toothbrush market is expected to reach USD 111.88 Million in 2035.
The electric toothbrush market is categorised according to product type, which includes battery-operated and rechargeable.
The key players are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.
Based on the distribution channel, the market is divided into offline and online.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Bristle |
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| Breakup by Head Movement |
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| Breakup by End Use |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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