Australia Electric Toothbrush Market Report and Forecast 2025-2034

Australia Electric Toothbrush Market Outlook

The Australia electric toothbrush market size reached USD 60.8 million in 2024. The market is expected to grow at a CAGR of 5.7% between 2025 and 2034, reaching USD 101.3 million by 2034.

Key Takeaways:

• The Australian Institute of Health and Welfare reported that 82% of individuals aged 15 and above visited private dental practices in 2023.

• In 2020–21, Australia expended approximately $11.1 billion on dental services, as noted by the Australian Institute of Health and Welfare.

• According to the Australian Bureau of Statistics 2022, about half (49%) of individuals aged 15 and older visited a dental professional.

Battery-operated electric toothbrushes drive growth in the Australia electric toothbrush market owing to their convenience

Battery-operated electric toothbrushes provide affordability, catering to budget-conscious consumers. Their compact size and lightweight design make them easily portable, perfect for travel. They operate with user-friendly buttons, requiring no charging and running on replaceable batteries with extended battery life, ensuring convenient and low-maintenance oral care. They remove manual brushing, simplifying, and enhancing the efficiency of oral care routine.

Rechargeable electric toothbrushes offer enhanced cleaning through oscillating, rotating, or sonic motions, elevating oral hygiene standards. Equipped with timers and pressure sensors, they promote proper brushing techniques and gum health. With multiple modes, savings from interchangeable brush heads, environmentally friendly construction, and intelligent features, they offer personalized and sustainable oral care solutions.

The Pulse Connected Electric Toothbrush from Colgate, launched in June 2023, syncs with an application to encourage healthier brushing habits. Featuring integrated sensors, it provides tailored guidance for comprehensive cleaning, crucial given the prevalence of oral diseases affecting 29% of adults and 27% of children, impacting overall well-being.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Electric Toothbrush Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Battery Operated

• Rechargeable

Market Breakup by Bristle

• Soft Bristles

• Nanometer Bristles

Market Breakup by Head Movement

• Rotation/Oscillations

• Sonic/Side-by-Side

Market Breakup by End Use

• Kids

• Adults

Market Breakup by Distribution Channel

• Offline

• Online

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia electric toothbrush market key players are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.

Key Highlights of the Report