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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Electric Toothbrush Market Outlook

The Australia electric toothbrush market size reached USD 60.8 million in 2023. The market is expected to grow at a CAGR of 5.7% between 2024 and 2032, reaching USD 101.3 million by 2032.

Key Takeaways:

  • The Australian Institute of Health and Welfare reported that 82% of individuals aged 15 and above visited private dental practices in 2023.
  • In 2020–21, Australia expended approximately $11.1 billion on dental services, as noted by the Australian Institute of Health and Welfare.
  • According to the Australian Bureau of Statistics 2022, about half (49%) of individuals aged 15 and older visited a dental professional.

Battery-operated electric toothbrushes drive growth in the Australia electric toothbrush market owing to their convenience

Battery-operated electric toothbrushes provide affordability, catering to budget-conscious consumers. Their compact size and lightweight design make them easily portable, perfect for travel. They operate with user-friendly buttons, requiring no charging and running on replaceable batteries with extended battery life, ensuring convenient and low-maintenance oral care. They remove manual brushing, simplifying, and enhancing the efficiency of oral care routine.

Rechargeable electric toothbrushes offer enhanced cleaning through oscillating, rotating, or sonic motions, elevating oral hygiene standards. Equipped with timers and pressure sensors, they promote proper brushing techniques and gum health. With multiple modes, savings from interchangeable brush heads, environmentally friendly construction, and intelligent features, they offer personalized and sustainable oral care solutions.

The Pulse Connected Electric Toothbrush from Colgate, launched in June 2023, syncs with an application to encourage healthier brushing habits. Featuring integrated sensors, it provides tailored guidance for comprehensive cleaning, crucial given the prevalence of oral diseases affecting 29% of adults and 27% of children, impacting overall well-being.

Australia Electric Toothbrush Market

Market Segmentation

Australia Electric Toothbrush Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

  • Battery Operated
  • Rechargeable

Market Breakup by Bristle

  • Soft Bristles
  • Nanometer Bristles

Market Breakup by Head Movement

  • Rotation/Oscillations
  • Sonic/Side-by-Side

Market Breakup by End Use

  • Kids
  • Adults

Market Breakup by Distribution Channel

  • Offline
  • Online

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia electric toothbrush market key players are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Product Type
  • Bristle
  • Head Movement
  • End Use
  • Distribution Channel
  • Region
Breakup by Product Type
  • Battery Operated
  • Rechargeable
Breakup by Bristle
  • Soft Bristles
  • Nanometer Bristles
Breakup by Head Movement
  • Rotation/Oscillations
  • Sonic/Side-by-Side
Breakup by End Use
  • Kids
  • Adults
Breakup by Distribution Channel
  • Offline
  • Online
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Colgate-Palmolive Company
  • Procter & Gamble Company
  • Koninklijke Philips N.V.
  • Panasonic Holdings Corporation
  • Pigeon Corporation
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 60.8 million in 2023.

The market is projected to grow at a CAGR of 5.7% between 2024 and 2032.

The revenue generated from the electric toothbrush market is expected to reach USD 101.3 million in 2032.

The electric toothbrush market is categorised according to product type, which includes battery-operated and rechargeable.

The key players are Colgate-Palmolive Company, Procter & Gamble Company, Koninklijke Philips N.V., Panasonic Holdings Corporation, and Pigeon Corporation among others.

Based on the distribution channel, the market is divided into offline and online.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

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63 Fiona Drive, Tamworth, NSW

+61 448 06 17 27

C130 Sector 2 Noida, Uttar Pradesh 201301

+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City

+84865399124