Australia Earl Grey Tea Market Report and Forecast 2024-2032

Australia Earl Grey Tea Market Outlook

The market size for Earl Grey tea in Australia reached a value of more than USD 267.77 million in 2023. The Australia Earl Grey tea market is expected to grow at a CAGR of 6.30% between 2024 and 2032.

Key Trends in the Market

Earl Grey tea is a blend of tea in which oil of bergamot is added to provide extra flavour to it. The tea obtains its unique taste from rind’s fragrant oil. Earl Grey teas are preferred over other teas because they have high concentrations of antioxidants which are known to support the health of the heart and help prevent of cardiovascular diseases, high blood pressure, and heart attacks. 

• Earl Grey tea has an increasing demand owing to its health advantages like reducing stress and anxiety, increasing energy levels, improving dental problems, detoxifying of body, and reducing digestion problems, ultimately helping the market to grow.

• With the growing trend of health consciousness in Australia, people are shifting to healthier diets to improve their lifestyles. Accordingly, there is a heightened demand for Earl Grey tea, contributing to the growth of the market.

• A rise in demand for detoxifying and destressing beverages especially by the working individuals is fuelling the Australia Earl Grey tea market growth.

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Market Analysis

Based on origin, the market can be bifurcated into organic and conventional. On the basis of type, the market is divided into black, green, and oolong, among other types. By form, the market is categorised into loose, sachets/bags, premixes, and ready-to-drink, among other forms. On the basis of distribution channels, the market is divided into hypermarkets and supermarkets, convenience stores, special stores, online and other channels of distribution. 

The comprehensive EMR report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis. The report gives a detailed analysis of the following key players in the Australia Earl Grey tea market covering their competitive landscape and latest developments like mergers, acquisitions, investments, and expansion plans.  

• Associated British Foods plc

• Nerada Tea Pty Ltd.

• Byron Bay Tea Company

• Madura Tea Estates

• Bettys & Taylors of Harrogate Limited

• Vittoria Food & Beverage

• Kintra Foods

• Others

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Market Share by Origin

Organic Earl Grey is leading the Australia Earl Grey tea market because of the growing popularity and demand of organic product worldwide and in Australia. Organic tea utilizes no chemical fertilisers such as herbicides, fungicides and pesticides in the tea leaf growing process, instead a complete sustainable crop is grown using natural methods. 

Conventional Earl Grey tea, on the other hand, uses chemicals such as pesticides to fuel the growth of the source plant. While this does facilitate better growing of crops, it risks brining in numerous health issues along with it. In the past, consumers focusing on affordability often chose conventional Earl Grey tea, but with increasing awareness, consumers are ready to pay more for organic teas. 

Market Share by Type

The green type of Earl Grey tea is expected to have a leading share in the Australia Earl Grey tea market because it does not undergo oxidation and has high level of antioxidants protecting consumers from various heart diseases while improving brain capacity as well. 

Oolong Earl Grey tea takes longer time for fermentation than green but less time than black Earl Grey tea. Black is beneficial for boosting energy levels as it contains high caffeine content but is fully oxidised, due to which it doesn’t offer antioxidant benefits. Although personal preference does influence choice of type of Earl Grey tea, the overall consumer shift towards healthy beverages is encouraging the growth of green Earl Grey tea.

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Competitive Landscape

Associated British Foods plc was established in 1935 and is headquartered in London, United Kingdom. It is a British food processing and retailing company which is known for the production of baker’s yeast and sugar along with other ingredients such as enzymes, emulsifiers, and lactose. 

Nerada Tea Ply Ltd. founded in 1992 is headquartered in Queensland, Australia. It is a food and beverage service company which manufactures pesticide-free black tea and supplies them in cup, loose leaf, pot bag, and tagged tea bag forms.

Byron Bay Tea Company was founded in 2005 and has its headquarter in Australia’s New South Wales. It is a food and beverage service provider that offers oriental teas, health and wellness herbal teas, retail and hospitality teas, traditional teas, tea ware, and corporate gifts. 

Other market players include Madura Tea Estates, Bettys & Taylors of Harrogate Limited, Vittoria Food & Beverage, and Kintra Foods, among others.

Key Highlights of the Report