The Australia e-commerce market size reached USD 30.51 Billion in 2024. The market is expected to grow at a CAGR of 5.30% between 2025 and 2034, reaching almost USD 51.14 Billion by 2034.
Base Year
Historical Period
Forecast Period
In Australia, 5G availability remains steady at around 36.6%, with a robust 5G smartphone penetration rate of 82%. Moreover, the average Australian household boasted 20.5 internet-connected devices in 2021.
Digital shopper penetration, currently at 62.58%, is anticipated to climb to 69% by 2020, as per eshopworld. To address customer churn, cloud-based software providers such as Microsoft Azure and Google Cloud are rolling out customer experience solutions across Australia.
Payment preferences in the online industry are shifting, with PayPal commanding 48.8% of all online transactions, while debit and credit cards capture 39.9%. Notably, the buy now pay later segment, led by AfterPay, is experiencing rapid growth, representing 6.7% of online transactions.
Mobile commerce presents a significant avenue for growth in the Australian e-commerce sector. With nearly full mobile penetration, mobile payments are becoming increasingly pivotal. PayPal's recent findings indicate that 26.4% of all e-commerce transactions are conducted via mobile phones, marking a substantial 28.8% year-on-year surge, surpassing transactions made on traditional computers.
Value in USD Billion
2025-2034
Australia E-Commerce Market Outlook
*this image is indicative*
| Australia E-Commerce Market Report Summary | Description | Value |
| Base Year | USD Billion | 2024 |
| Historical Period | USD Billion | 2018-2024 |
| Forecast Period | USD Billion | 2025-2034 |
| Market Size 2024 | USD Billion | 30.51 |
| Market Size 2034 | USD Billion | 51.14 |
| CAGR 2018-2024 | Percentage | XX% |
| CAGR 2025-2034 | Percentage | 5.30% |
| CAGR 2025-2034 - Market by Region | Queensland | 6.1% |
| CAGR 2025-2034 - Market by Region | New South Wales | 5.7% |
| CAGR 2025-2034 - Market by Product Type | Consumer Electronics | 6.0% |
| CAGR 2025-2034 - Market by Model Type | Business-to-Consumers | 5.9% |
| 2024 Market Share by Region | Victoria | 24.3% |
The Australia e-commerce market is propelled by robust internet penetration and consumer confidence in online shopping, although it still trails behind some global leaders in purchase frequency. However, recent years have seen a surge in online spending and frequent purchases, driven by evolving consumer behaviour and confidence in digital transactions.
To thrive, e-commerce players must provide comprehensive product information with rich media content and offer diverse payment and delivery options. Notably, PayPal dominates online payments, followed by debit/credit cards and the fast-growing buy now pay later segment led by AfterPay. Mobile commerce presents a significant opportunity, with a substantial portion of transactions occurring via mobile phones, surpassing those made on laptops and desktops.
Sustainable practices are increasingly crucial throughout the supply chain, with innovative approaches emerging, such as Designerex's rental service promoting a circular economy in fashion. Despite a surge in online shopping post-pandemic, economic challenges like rising living costs and inflation are expected to moderate growth in H1 2023, influencing consumer spending habits. Shopping events like Black Friday are anticipated to drive revenue, particularly in categories like food and liquor, while segments like health and beauty experience declining growth.
Domestically based e-commerce platforms like eBay AU and Amazon AU dominate the market, with social media playing a significant role in driving consumer transactions and aiding the Australia e-commerce market development. The finance industry also contributes significantly, offering advanced tools for mobile transactions. In contrast, B2B sales are less reliant on e-commerce platforms, presenting a more fragmented landscape.
Australia E-Commerce Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type:
Market Breakup by Transaction:
Market Breakup by Region:
| CAGR 2025-2034 - Market by | Region |
| Queensland | 6.1% |
| New South Wales | 5.7% |
| Victoria | XX% |
| Australian Capital Territory | XX% |
| Western Australia | XX% |
| Others | XX% |
In Australia, the leading e-commerce companies are choosing to expand, form partnerships, and introduce new products in order to increase their market share.
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market is estimated to be valued at USD 30.51 Billion in 2024.
The market is projected to grow at a CAGR of 5.30% between 2025 and 2034.
The e-commerce market is expected to reach USD 51.14 Billion in 2034.
The market is categorised according to its type, which includes books, cosmetics, home appliances, groceries, household consumables, home decor, food beverages, consumer electronics and others.
The key market players are Kogan Australia Pty Ltd., Amazon Commercial Services Pty Limited, Woolworths Group Limited, Coles Group companies, Shein Distribution Australia Pty Ltd., JB Hi-Fi Limited, ePharmacy Group Pty Ltd., Myer Pty Ltd., Internet Services Australia 1 Pty Ltd., and others.
The market is driven by factors that include robust internet penetration, increasing consumer preference for online shopping and thriving digital transactions, among others.
The market is categorised according to its transaction, which includes business-to-consumers, business-to-business, consumers-to-consumers, and others.
The United States market is the largest revenue generating market globally for Amazon with approximately 69% of total revenue generated.
In February 2024, Amazon.com.au claimed the top spot as the most frequented e-commerce and shopping website in Australia, with eBay.com.au following closely behind in second place. Ozbargain.com.au secured the third position among the leading e-commerce and shopping platforms in the country.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Transaction |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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Australia
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-723-689-1189
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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