Australia Dirt Bike Market Report and Forecast 2024-2032

Australia Dirt Bike Market Outlook 

The Australia dirt bike market size reached USD 848.98 million in 2023. The market is expected to grow at a CAGR of 5.9% between 2024 and 2032, reaching almost USD 1437.01 million by 2032.

Key Takeaways:

• As per the Federal Chamber of Automotive Industry (FCAI), sales of new dirt bikes have surged by 88.9% in 2021 compared to the corresponding period in 2020.

• During January to March of 2021, over 11,642 new dirt bikes were sold, marking a notable rise from 2020. In contrast, 8,684 new road bikes were sold during the same period, reflecting a 20.9% increase. Overall, first-quarter motorcycle sales totalled 27,256 units, indicating a robust 51% growth compared to 2020.

The Australia dirt bike market is witnessing substantial growth, driven by factors such as increased disposable income, the development of motocross competitions, and the rising popularity of electric dirt motorcycles. These trends have been fuelled by a surge in demand for dirt bikes, particularly among racing and sporting enthusiasts. Major brands are increasingly sponsoring racing events and athletes, further propelling industry expansion. Technological advancements, especially in electric dirt bikes, present new market opportunities amid growing concerns over CO2 emissions.

Australia has experienced a significant uptick in dirt bike sales, attributed partly to the COVID-19 pandemic, which has fuelled a surge in overall motorcycle sales. Dirt bike sales have soared by over 40% in the second quarter of 2020 compared to the previous year. Similarly, new dirt bike sales have skyrocketed by 88.9% in the first quarter of 2021 compared to the same period in 2020, driven by Australians' desire for outdoor activities amid travel restrictions.

Dirt bikes offer an appealing escape from urban environments, promoting fitness and adventure in Australia's diverse landscapes. The country's vast terrain, including mountains, deserts, and bushland, provides an ideal playground for off-road enthusiasts. Electric dirt bikes have emerged as a popular choice, with several manufacturers importing innovative models to Australia.

These motorcycles are designed to tackle rough terrain with rugged tires and suspension systems, offering enhanced durability and performance. Recent advancements in the industry have led to the introduction of technologically advanced products with features like digital dashboards and improved safety measures.

To capitalise on the growing market demand, companies are forming partnerships, making investments, and launching new products to expand their market share and geographical presence. Overall, the dirt bike market in Australia is expected to witness continued growth, driven by consumer preferences for high-speed, attractive design, and off-road capabilities while aiding the Australia dirt bike market development.

Market Segmentation

Australia Dirt Bike Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Trail Motorcycle

• Motocross Motorcycle

• Track-racing Motorcycle

• Enduro Motorcycle

Market Breakup by Price Range

• Low to Mid

• High

Market Breakup by Propulsion Type

• Electric

• Gasoline

Market Breakup by Application

• Personal

• Commercial

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

 Competitive Landscape

Key players in the dirt bike in Australia design, innovate, and develop technological capabilities and form partnerships to support end users in the market.

• Yamaha Motor Australia Pty. Ltd.  

• Honda Australia Pty Ltd.  

• KTM Sportmotorcycle GmbH  

• Kawasaki Motors Pty Ltd.  

• Hornet Industries Pty Ltd.

• Others 

Key Highlights of the Report