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The Australia digital signage market size was valued at USD 324.3 million in 2024. The market is further projected to grow at a CAGR of 5.4% between 2025 and 2034, reaching a value of USD 525 million by 2034.
One of the key trends accelerating the Australia digital signage market development is the increasing adoption of interactive digital signage, which allows consumers to engage with the content and receive real-time information. This can range from touch screens to gesture control and even voice recognition. Another trend is the integration of artificial intelligence (AI) and data analytics into digital signage, which allows for better targeting and personalisation of content, leading to improved customer engagement.
The surge in outdoor digital signage, has proven to be a valuable communication tool for businesses, especially in facilitating contactless interactions like ordering and displaying promotions. Moreover, the growing demand for ultra-large screens, driven by businesses preferring larger displays for both indoor and outdoor applications, along with advancements in video wall and OLED technology, is contributing to Australia digital signage market growth. The proliferation of Software-as-a-Service (SaaS) and managed services in the digital signage sector is also a significant trend, offering cloud-hosted subscription-based solutions and value-added services like content creation and management.
The healthcare industry in Australia is increasingly adopting digital signage to display information about services, facilities, and appointments, reducing the need for manual updates and improving the overall patient experience. The market for digital signage in the healthcare sector is expected to grow due to the increasing demand for efficient and interactive communication systems.
Sport stadiums use digital signage to provide real-time information about events, scores, and schedules, improving the overall fan experience. Meanwhile, the entertainment industry, including cinema chains use digital signage to provide real-time information about movies, showtimes, and promotions, improving the overall fan experience.
Australia Digital Signage Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Content Category
Market Breakup by Technology
Market Breakup by Component
Market Breakup by Location
Market Breakup by Screen Size
Market Breakup by Enterprise Size
Market Breakup by Application
Market Breakup by Region
Market players are capitalising on the growing demand for digital signage solutions, which are being increasingly adopted by various industries.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Content Category |
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| Breakup by Technology |
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| Breakup by Component |
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| Breakup by Location |
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| Breakup by Screen Size |
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| Breakup by Enterprise Size |
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| Breakup by Application |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the market reached an approximate value of USD 324.3 million.
The market is expected to grow at a CAGR of 5.4% between 2025 and 2034.
The market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 525 million by 2034.
The market is being driven due to technological advancements, increased adoption of digital marketing strategies by businesses, and a growing demand for interactive and engaging content.
Key trends aiding the market expansion include increasing adoption of interactive digital signage, emergence of cloud-based digital signage solutions, and demand for digital signage solutions in the retail industry.
Regions considered in the market are New South Wales, Victoria, Queensland, Western Australia, and Australian Capital Territory, among others.
Different applications of digital signage are healthcare, transport, stadiums and playgrounds, hospitality, corporate, banking, retail, entertainment, and education, among others.
Based on content category, the market segmentations include non-broadcast and broadcast. Broadcast further includes sports, news, weather.
Video screen, digital poster, video walls, transparent LED screen, kiosks, and other types are considered in the report.
Key players in the market are LG Electronics Australia Pty Limited, Panasonic Australia Pty Limited, Signtronics Australia, Samsung Electronics Australia Pty Limited, Sony Electronics Asia Pacific Pte. Ltd., Toshiba (Australia) Pty Limited, and Icon Creations Pty Ltd., among others.
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Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
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+91-858-608-1494
Philippines
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+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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