Australia Digital Signage Market Growth Analysis - Forecast Trends, Market Size, Share and Outlook (2025-2034)

Australia Digital Signage Market Outlook

The Australia digital signage market size was valued at USD 324.3 million in 2024. The market is further projected to grow at a CAGR of 5.4% between 2025 and 2034, reaching a value of USD 525 million by 2034.

Key Takeaways

• As per industry reports, the market is being driven by the adoption of cloud-based digital signage software by Australian SMEs due to its ease of use and cost-effectiveness.

• Digital signage is being used in various ways by different industries, with retail and restaurant locations using it for advertising, while corporate, medical, and educational companies use digital signage systems to spread important information.

• The future of digital signage in Australia is expected to be shaped by technological advancements such as artificial intelligence (AI), virtual and augmented reality (VR and AR), facial recognition, social media integrations, and AI & machine learning.

One of the key trends accelerating the Australia digital signage market development is the increasing adoption of interactive digital signage, which allows consumers to engage with the content and receive real-time information. This can range from touch screens to gesture control and even voice recognition. Another trend is the integration of artificial intelligence (AI) and data analytics into digital signage, which allows for better targeting and personalisation of content, leading to improved customer engagement.

The surge in outdoor digital signage, has proven to be a valuable communication tool for businesses, especially in facilitating contactless interactions like ordering and displaying promotions. Moreover, the growing demand for ultra-large screens, driven by businesses preferring larger displays for both indoor and outdoor applications, along with advancements in video wall and OLED technology, is contributing to Australia digital signage market growth. The proliferation of Software-as-a-Service (SaaS) and managed services in the digital signage sector is also a significant trend, offering cloud-hosted subscription-based solutions and value-added services like content creation and management.

The healthcare industry in Australia is increasingly adopting digital signage to display information about services, facilities, and appointments, reducing the need for manual updates and improving the overall patient experience. The market for digital signage in the healthcare sector is expected to grow due to the increasing demand for efficient and interactive communication systems.

Sport stadiums use digital signage to provide real-time information about events, scores, and schedules, improving the overall fan experience. Meanwhile, the entertainment industry, including cinema chains use digital signage to provide real-time information about movies, showtimes, and promotions, improving the overall fan experience.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Digital Signage Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Video Screen

• Digital Poster

• Video Walls

• Transparent LED Screen

• Kiosks

• Others

Market Breakup by Content Category

• Non-broadcast

• Broadcast
  • Sports
  • News
  • Weather
  • Others

Market Breakup by Technology

• Projection

• LCD

• LED

• Others

Market Breakup by Component

• Software

• Hardware

• Service

Market Breakup by Location

• Outdoor

• Indoor

Market Breakup by Screen Size

• Below 32 Inches

• 32 to 52 Inches

• More than 52 Inches

Market Breakup by Enterprise Size

• Small Office/Home Office (SOHO)

• Small and Medium-sized Enterprise (SMEs)

• Large Enterprises

Market Breakup by Application

• Healthcare

• Transport

• Stadiums and Playgrounds

• Hospitality

• Corporate

• Banking

• Retail

• Entertainment

• Education

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are capitalising on the growing demand for digital signage solutions, which are being increasingly adopted by various industries.

• LG Electronics Australia Pty Limited

• Panasonic Australia Pty Limited

• Signtronics Australia

• Samsung Electronics Australia Pty Limited

• Sony Electronics Asia Pacific Pte. Ltd.

• Toshiba (Australia) Pty Limited

• Icon Creations Pty Ltd. 

• Others

Key Highlights of the Report