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Base Year
Historical Year
Forecast Year
The Australia digital marketing market reached around USD 13.03 billion in 2024. The market is projected to grow at a CAGR of 6.9% between 2025 and 2034, reaching almost USD 23.81 billion by 2034.
Australia Digital Marketing Market Report Summary | Description | Value |
Base Year | USD Billion | 2023 |
Historical Period | USD Billion | 2018-2024 |
Forecast Period | USD Billion | 2025-2034 |
Market Size 2024 | USD Billion | 13.03 |
Market Size 2034 | USD Billion | 23.81 |
CAGR 2018-2024 | Percentage | XX% |
CAGR 2025-2034 | Percentage | 6.9% |
CAGR 2025-2034 - Market by Region | New South Wales | 7.4% |
CAGR 2025-2034 - Market by Region | Western Australia | 6.6% |
CAGR 2025-2034 - Market by Digital Channel | Search Engine Optimization | 7.8% |
CAGR 2025-2034 - Market by End Use | BFSI | 8.1% |
Market Share by Region | New South Wales | 33.8% |
Artificial intelligence is expected to revolutionise the landscape of digital marketing in Australia by creating highly personalised experiences for consumers. AI can analyse a wide range of consumer data, including users’ interests, purchase history, and online behaviour, to deliver highly personalised content and product recommendations. Since personalised marketing campaigns can minimise customer acquisition costs by nearly 50%. AI-enabled digital marketing is expected to become a popular way for Australian companies to attract and retain consumers in the forecast period.
Small businesses can benefit significantly from the adoption of digital marketing strategies by providing customers with valuable insights into their domain and various product categories. By optimising their Google business profile and running various marketing campaigns on paid channels, small businesses can attract local customers and significantly boost their revenues.
The increasing popularity of short-form videos on social media channels presents a great opportunity for businesses in the country. Social media marketing enables businesses to display their ads to extremely niche audiences in different formats, including images and stories, which play a critical role in driving sales.
To gain consumer confidence and loyalty, business owners are expected to adopt privacy-first marketing, where they allow consumers to choose to share their data, provide access to it, and store and process it in a safe manner.
Australia Digital Marketing Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:
Market Breakup by Digital Channel
CAGR 2025-2034 - Market by | Digital Channel |
Search Engine Optimization | 7.8% |
Online/Display Advertising | 7.3% |
Email Marketing | XX% |
Interactive Consumer Website | XX% |
Blogging and Podcasting | XX% |
Others | XX% |
Market Breakup by End Use
CAGR 2025-2034 - Market by | End Use |
BFSI | 8.1% |
Healthcare | 7.6% |
Automotive | XX% |
Education | XX% |
Government | XX% |
Others | XX% |
Market Breakup by Region
CAGR 2025-2034 - Market by | Region |
New South Wales | 7.4% |
Western Australia | 6.6% |
Victoria | XX% |
Queensland | XX% |
Australian Capital Territory | XX% |
Others | XX% |
Based on digital channel, the market is divided into email marketing, search engine optimisation (SEO), interactive consumer website, online/display advertising, blogging and podcasting, social network marketing, mobile marketing, viral marketing, digital OOH media, and online video marketing, among others. Over the forecast period, search engine optimisation (SEO is projected to grow at a CAGR of 7.8% during 2025-2034. This can be attributed to the growing adoption of SEO to improve user experience, build trust with customers, and surge lead generation.
Market Share by | Region |
New South Wales | 33.8% |
Victoria | XX% |
Queensland | XX% |
Australian Capital Territory | XX% |
Western Australia | XX% |
Major market players are expected to use search engine optimisation to enhance their search result rankings for their websites and provide consumers with holistic product knowledge.
REPORT FEATURES | DETAILS |
Base Year | 2023 |
Historical Period | 2018-2024 |
Forecast Period | 2025-2034 |
Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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Breakup by Digital Channel |
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Breakup by End Use |
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Breakup by Region |
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Market Dynamics |
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Competitive Landscape |
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Companies Covered |
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at nearly USD 13.03 billion in 2024.
The market is projected to grow at a CAGR of 6.9% between 2025 and 2034.
The market is assessed to witness a healthy growth in the forecast period to reach around USD 23.81 billion in 2034.
The different end uses of digital marketing include automotive, BFSI, education, government, healthcare, and media and entertainment, among others.
The major digital channels considered in the market report include email marketing, search engine optimisation (SEO), interactive consumer website, online/display advertising, blogging and podcasting, social network marketing, mobile marketing, viral marketing, digital OOH media, and online video marketing, among others.
The different regions covered in the market report include New South Wales, Victoria, Queensland, Australian Capital Territory, and Western Australia, among others.
The key market players are Accenture Plc, IBM Corporation, Alphabet Inc., Human Digital Limited, Clearwater Agency, AEK Media., KTG Agency, and Earned Media Pty Ltd., among others.
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Australia
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India
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Philippines
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United States
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Vietnam
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United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61-448-061-727
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63-287-899-028, +63-967-048-3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84-865-399-124
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