Australia Digital Marketing Market Report and Forecast 2024-2032

Australia Digital Marketing Market Size

The Australia digital marketing market reached around USD 13.03 billion in 2023. The market is projected to grow at a CAGR of 6.9% between 2024 and 2032, reaching almost USD 23.81 billion by 2032.

Australia Digital Marketing Market Outlook

• As of 2024, Australia boasts 20.80 million active social media users, with Facebook being the most popular social media platform.

• In 2021, a report by The Exposure Co. found that 39% of Australians are more likely to purchase a product suggested by influencers.

• Surveys show that approximately 90% of Australians own mobile devices.

Australia Digital Marketing Market Growth

Artificial intelligence is expected to revolutionise the landscape of digital marketing in Australia by creating highly personalised experiences for consumers. AI can analyse a wide range of consumer data, including users’ interests, purchase history, and online behaviour, to deliver highly personalised content and product recommendations. Since personalised marketing campaigns can minimise customer acquisition costs by nearly 50%. AI-enabled digital marketing is expected to become a popular way for Australian companies to attract and retain consumers in the forecast period.

Small businesses can benefit significantly from the adoption of digital marketing strategies by providing customers with valuable insights into their domain and various product categories. By optimising their Google business profile and running various marketing campaigns on paid channels, small businesses can attract local customers and significantly boost their revenues.

The increasing popularity of short-form videos on social media channels presents a great opportunity for businesses in the country. Social media marketing enables businesses to display their ads to extremely niche audiences in different formats, including images and stories, which play a critical role in driving sales.

To gain consumer confidence and loyalty, business owners are expected to adopt privacy-first marketing, where they allow consumers to choose to share their data, provide access to it, and store and process it in a safe manner.

Australia Digital Marketing Industry Segmentation

Australia Digital Marketing Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Digital Channel

• Email Marketing

• Search Engine Optimisation (SEO)

• Interactive Consumer Website

• Online/Display Advertising

• Blogging and Podcasting

• Social Network Marketing

• Mobile Marketing

• Viral Marketing

• Digital OOH Media

• Online Video Marketing

• Others

Market Breakup by End Use

• Automotive

• BFSI

• Education

• Government

• Healthcare

• Media and Entertainment

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Australia Digital Marketing Market Share

Based on digital channel, the market is divided into email marketing, search engine optimisation (SEO), interactive consumer website, online/display advertising, blogging and podcasting, social network marketing, mobile marketing, viral marketing, digital OOH media, and online video marketing, among others. Over the forecast period, search engine optimisation (SEO is projected to grow at a CAGR of 7.8% during 2024-2032. This can be attributed to the growing adoption of SEO to improve user experience, build trust with customers, and surge lead generation.

Leading Companies in the Australia Digital Marketing Market

Major market players are expected to use search engine optimisation to enhance their search result rankings for their websites and provide consumers with holistic product knowledge.

• Accenture Plc

• IBM Corporation

• Alphabet Inc.

• Human Digital Limited

• Clearwater Agency

• AEK Media.

• KTG Agency

• Earned Media Pty Ltd.

• Others

Key Highlights of the Report