Australia Dietary Supplements Market Report and Forecast 2025-2034

Australia Dietary Supplements Market Outlook

• The increasing emphasis on health and wellness significantly fuels the rising demand for dietary supplements across Australia.
• According to the Department of Health and Aged Care, by June 2022, nearly all providers (99%) had adopted the basic daily fee supplement, reflecting its widespread acceptance.
• In Australia, the Therapeutic Goods Administration (TGA) ensures stringent safety and quality standards for vitamins, maintaining a robust regulatory framework.

Australia Dietary Supplements Market Overview

Dietary supplements are products designed to enhance health by providing essential nutrients such as vitamins, minerals, amino acids, and herbal extracts. They support overall well-being, fill nutritional gaps, and target specific health needs like immunity, energy, or digestion. Available in various forms, including capsules, powders, and gummies, dietary supplements are widely used to maintain and improve health.

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If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Australia Dietary Supplements Market Growth Drivers

Innovative Flavour Launch Driving Dietary Supplement Market Expansion

The rising demand for all-natural, gut-friendly dietary supplements and the growing focus on hydration for endurance athletes are key drivers in Australia’s dietary supplement market. For instance, in November  2024, Fixx Nutrition expanded its Fuel X Pro range with new summer-inspired flavours raspberry, wild-berry, and orange. These high-performance endurance drinks are gluten-free, gut-friendly, and combine electrolytes with carbohydrates, specifically catering to athletes exercising in warmer climates. This launch strengthens the brand's appeal to fitness enthusiasts and endurance athletes, increasing market value. It underscores innovation in sports nutrition, poised to boost market growth by meeting seasonal consumer preferences and specialised hydration needs.

Gender-Specific Products to Affect Australia Dietary Supplements Market Size Positively

The growing focus on gender-specific nutritional needs and the increased participation of women in sports are significant drivers of the market. For instance, in April  2024, Vitaco Health unveiled ATHENA Sports Nutrition, a product range tailored to female athletes. This range includes protein powders, supplements, and snacks enriched with iron, collagen, calcium, and electrolytes to meet women’s biological needs. The collaboration with sports dietitians ensures high-performance support. This innovation highlights the industry's shift toward inclusivity and customisation, expected to drive market development by attracting a new demographic of health-conscious, athletic women in the forecast period.

Australia Dietary Supplements Market Trends

The market is witnessing several trends and developments to improve the current scenario. Some of the notable trends are as follows: 

Growing Consumer Focus on Personalised Nutrition for Market Growth

The demand for personalised dietary supplements is rising as Australian consumers increasingly prioritise tailored health solutions. Advances in nutrigenomics and wearable health devices are driving interest in customisable formulations targeting individual dietary needs and wellness goals. This trend is further supported by rising awareness about preventive health measures, positioning personalised nutrition as a significant growth driver for the dietary supplement market in Australia.

Growth of E-Commerce Channels to Impact Australia Dietary Supplements Market Growth Significantly

The rapid growth of e-commerce is transforming the dietary supplement market in Australia. Online platforms offer consumers easy access to a wide range of products, competitive pricing, and detailed product information. The pandemic accelerated this shift, with health-conscious buyers embracing online shopping. Brands are leveraging digital marketing and subscription models, boosting consumer engagement and ensuring steady market development.

Rising Demand for Plant-Based Supplements to Elevate Australia Dietary Supplements Market  Value

Australia's increasing preference for plant-based diets is boosting the demand for natural dietary supplements. Consumers are opting for vegan, organic, and sustainably sourced products, reflecting their commitment to ethical and environmental values. For instance, in October   2023, Holista Colltech Limited launched a premium plant-based protein supplement in Malaysia. This innovative product is developed using technology co-created with the United States National Aeronautics and Space Administration (NASA) for the US Space Program. This trend is expanding the market value of dietary supplements, encouraging manufacturers to introduce innovative plant-based formulations that cater to evolving consumer preferences.

Innovative Supplement Formats Transforming the Australia Dietary Supplement Markets Landscape

The introduction of new supplement formats such as gummies, powders, and chewables is reshaping the market. These convenient and appealing alternatives are attracting diverse consumer demographics, particularly millennials and children. As manufacturers continue to innovate, the market is witnessing enhanced accessibility and broader adoption, driving substantial growth in the dietary supplement sector.

Australia Dietary Supplements Market Segmentation

Australia Dietary Supplements Market Share

Vitamins Segment Dominating Market Growth in Dietary Supplements

The vitamins segment holds the largest market share due to widespread consumer awareness of their role in maintaining immunity, energy levels, and overall health. As per the analysis by Expert Market Research, the global vitamin supplements market is anticipated to grow at a CAGR of 7.2% during the forecast period of 2025-2034 to achieve a value of USD 102.22 billion by 2034.  High demand for multivitamins, especially post-pandemic, drives this growth. Product innovations, including chewable formats and tailored formulations, ensure sustained interest. The segment’s accessibility and proven efficacy position it as a key driver of market value during the forecast period.

Capsules Driving Market Development in Dietary Supplement Formats

Capsules dominate the Australia dietary supplements market segmentation by form due to their convenience, precise dosing, and longer shelf life. They are preferred for encapsulating diverse nutrients, including vitamins, minerals, and herbal extracts. Consumer demand for easily ingestible options fuels this segment's growth. The versatility of capsules in delivering targeted health benefits positions them as a cornerstone for market development in the coming years.

General Health Supplements Leading in Application Market Value

Supplements targeting general health hold the largest share by application in Australia, reflecting rising interest in preventive healthcare. Products promoting immunity, digestion, and energy appeal to a broad consumer base, ensuring consistent demand. Market growth is bolstered by innovative formulations that combine multiple health benefits. This segment’s accessibility and appeal across demographics ensure its continued dominance in driving the Australia dietary supplements market value.

Market Segmentation Based on Mode of Purchase to Witness Significant Growth

The online purchase segment leads due to its convenience, product variety, and detailed consumer reviews. Health-conscious Australians increasingly prefer digital platforms for tailored recommendations and discounts. The pandemic’s shift towards e-commerce accelerated this trend. Enhanced accessibility, subscription models, and targeted marketing ensure the online channel remains a key driver of growth during the forecast period.

Australia Dietary Supplement Market Segmentation Based on Distribution Channel 

The market is segmented into hypermarkets and supermarkets, convenience stores, pharmacies and drug stores, online and others, based on distribution channels. Pharmacies dominate the distribution channel segment, driven by trust in healthcare professionals and product authenticity. These outlets provide personalised advice and a curated range of supplements, making them a preferred choice. Rising collaborations between pharmacies and supplement brands enhance accessibility. Their critical role in connecting consumers with high-quality products ensures their continued significance in market expansion.

Australia Dietary Supplement Markets Analysis by Region

The market is thriving due to increasing health consciousness, rising demand for personalised nutrition, and growing awareness of preventive healthcare. Key drivers include innovations in plant-based and gender-specific supplements, expanding e-commerce channels, and advancements in functional formulations targeting immunity, energy, and gut health. The market is poised for significant growth during 2024-2032, driven by technological innovations, such as AI-driven personalised recommendations, and broader accessibility through online platforms. Increasing participation in fitness and wellness activities, coupled with supportive regulatory policies, further ensures robust expansion, solidifying Australia’s position as a key player in the dietary supplement market.

Leading Players in the Australia Dietary Supplements Market

Other key players in the market include Nu Skin Enterprises, Inc., Alfa Laboratories, Inc., Nature's Sunshine Products, Inc., and BioGaia.

Key Questions Answered in the Australia Dietary Supplements Market

• What was the Australia dietary supplements market value in 2024? 
• What is the Australia dietary supplements market forecast outlook for 2025-2034?
• What is market segmentation based on type?
• What is market segmentation based on form?
• What is market segmentation based on application?
• What is market segmentation based on the mode of purchase?
• What is market segmentation based on distribution channels?
• What are the major factors aiding the Australia dietary supplements market demand?  
• How has the market performed so far and how is it anticipated to perform in the coming years? 
• What are the market's major drivers, opportunities, and restraints?  
• What are the major Australia dietary supplements market trends?
• Which type will lead the market segment?  
• Which form will lead the market segment?  
• Which application will lead the market segment?  
• Which mode of purchase will lead the market segment?  
• Which distribution channel will lead the market segment?
• Who are the key players involved in the dietary supplements market? 
• What is the patent landscape of the market? 
• What are the current unmet needs and challenges in the market?
• How are partnerships, collaborations, mergers, and acquisitions among the key market players shaping the market dynamics?