Base Year
Historical Year
Forecast Year
The Australia diaper market is estimated to be valued at USD 1.16 billion in 2023. The market is projected to grow at a CAGR of 5.98% to reach 1.98 billion in 2032.
Australian parents and caretakers increasingly prioritise the well-being and comfort of their babies and people with urinary incontinence, leading to a higher demand for premium and high-quality diaper products that offer superior performance, comfort, and skin health benefits.
With increasing awareness of environmental sustainability and health consciousness, consumers are seeking eco-friendly and chemical-free diaper options.
Eco-friendly diapers, emphasis on health and safety, online retailing, customisation and personalisation boost the Australia diaper market growth.
September 2023
Huggies has introduced an unprecedented innovation with their new Huggies newborn and infant diapers, which include a unique zinc-enriched layer that has been clinically demonstrated to protect a baby's sensitive skin from irritation.
August 2023
Kimberly-Clark's HUGGIES has launched a fully integrated brand campaign to promote its once-in-a-decade nappy innovation, launching in Australia.
July 2023
Bonds launched WonderbumsTM, "The Never Ending Nappy," in their recent campaign, featuring special editions for Australia. The campaign was showcased across various media channels.
July 2020
A novel three-dimensional non-woven nappy line with outstanding functional and aesthetic attributes was invented and developed by the CSIRO team led by Dr Niall Finn.
Eco-friendly diapers
As public awareness of the environment has grown, so has the market for eco-friendly diapers composed of sustainable materials like organic cotton or bamboo fibres.
Customisation and personalisation
Product performance and customer base expansion have led diaper manufacturers to innovate, introducing features like stretchable waistbands and ultra-thin cores for improved flexibility.
Emphasis on health and safety
Diaper manufacturers are creating goods devoid of dangerous chemicals, dyes, and scents and highlighting hypoallergenic and dermatologist-tested formulas.
Online retailing
The rise of e-commerce has changed the diaper industry, with more parents/ caretakers choosing to shop online because of the ease of use, affordable prices, and increased product variety.
The Australia diaper market is witnessing a transition towards sustainable and eco-conscious choices, driven by a rising preference for biodegradable and organic materials.
Diaper designs are adapting to meet consumer demands for naturally perceived products, prioritising infant skin health.
“Australia Diaper Market Market Report and Forecast 2024-2032” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
The increase in demand for disposable diapers in the Australia diaper market can be attributed to several factors including convenience, hygiene concerns, and changing lifestyles.
Disposal diapers typically contain absorbent materials that lock away moisture, helping to keep babies dry and reducing the risk of diaper rash and skin irritation.
Biodegradable diapers are designed to break down more quickly in the environment compared to traditional disposable diapers.
Online channel boosts the Australia diaper market growth as it is driven by convenience and accessibility.
Online channels offer a wide selection of home delivery options, appealing to busy parents. Approx. 82 per per cent of all Australian households made online purchases in 2022.
Pharmacies play a crucial role in diaper sales due to their convenience and the availability of trusted brands favoured by parents. Additionally, they provide valuable guidance from healthcare professionals on diaper selection and usage, particularly beneficial for new parents.
The Australian diaper market competitiveness has increased due to innovations in product design, improved quality, and competitive pricing.
The Procter & Gamble Company (P&G): An American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and Gamble. It specialises in a wide range of personal health, consumer health, personal care and hygiene products.
Kimberly-Clark: It was founded in 1872, in Neenah. U.S. Kimberly-Clark Corp is engaged in the manufacturing and marketing of a wide range of products made from natural or synthetic fibres. Delivering products and solutions for personal care, consumer tissue, and professional needs.
Unicharm Corporation: It was founded in 1961, Unicharm corporation is a Japanese company that manufactures disposable hygiene products, and household cleaning products, specializing in the manufacture of diapers for both babies and adult incontinence, feminine hygiene products and pet care products.
Johnson & Johnson: It was founded in 1886 and is an American multinational, pharmaceutical, and medical technologies corporation headquartered in New Brunswick, New Jersey. The company operates through three main divisions, pharmaceutical, medical devices, and consumer health.
Other Australia diaper market key players are Rascals International Limited and Ontex BV among others.
In December 2023, the population of New South Wales was over 8.3 million, nearly a third of all Australians live in NSW, with 66 % of the state population live in Greater Sydney.
NSW has the fastest growing population in Australiam growing by roughly 59,000 people annually at 0.7%. Busy lifestyles often drive parents towards convenience-oriented diaper options, such as disposal diapers.
| REPORT FEATURES | DETAILS |
| Base Year | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
|
| Breakup by Product Type |
|
| Breakup by Distribution Channel |
|
| Breakup by Region |
|
| Market Dynamics |
|
| Competitive Landscape |
|
| Companies Covered |
|
Australia Diaper Market Growth
Australia Diaper Market Trends
*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
Get in touch with us for a customized solution tailored to your unique requirements and save upto 35%!
The market was valued at USD 1.16 billion in 2023.
The revenue generated from the market is expected to reach USD 1.98 billion in 2032.
The market is projected to grow at a CAGR of 5.98 % between 2024 and 2032.
The diaper market is growing with an increase in eco-friendly diapers, creative design, emphasis on health and safety, and online retailing.
Based on the product type the diaper market is broken up into baby diapers, and adult diapers.
The key players are The Procter & Gamble Company (P&G), Kimberly-Clark, Unicharm Corporation, Johnson & Johnson, Ontex BV, and Rascals International Limited among others.
Based on distribution channels, the market is divided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, and others.
The major region include South Wales, Victoria, Queensland, Australia, Western Australia and others.
Purchase Full Report
Datasheet
Single User License
One User
Five User License
Five Users
Corporate License
Unlimited Users
How To Order
Our step-by-step guide will help you select, purchase, and access your reports swiftly, ensuring you get the information that drives your decisions, right when you need it.
Select License Type
Choose the right license for your needs and access rights.
Click on ‘Buy Now’
Add the report to your cart with one click and proceed to register.
Select Mode of Payment
Choose a payment option for a secure checkout. You will be redirected accordingly.
Gain insights to stay ahead and seize opportunities.
Get insights & trends for a competitive edge.
Track prices with detailed trend reports.
Analyse trade data for supply chain insights.
Leverage cost reports for smart savings
Enhance supply chain with partnerships.
Connect For More Information
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
Our expert team of analysts will offer full support and resolve any queries regarding the report, before and after the purchase.
We employ meticulous research methods, blending advanced analytics and expert insights to deliver accurate, actionable industry intelligence, staying ahead of competitors.
Our skilled analysts offer unparalleled competitive advantage with detailed insights on current and emerging markets, ensuring your strategic edge.
We offer an in-depth yet simplified presentation of industry insights and analysis to meet your specific requirements effectively.
Subscribe to our Newsletter
By subscribing you agree to with our privacy policy and provide
consent to
receive
updates
from our company.
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City,1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
United States (Head Office)
30 North Gould Street, Sheridan, WY 82801
+1-415-325-5166
Australia
63 Fiona Drive, Tamworth, NSW
+61 448 06 17 27
India
C130 Sector 2 Noida, Uttar Pradesh 201301
+91-858-608-1494
Philippines
40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.
+63 287899028, +63 967 048 3306
United Kingdom
6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London
+44-753-713-2163
Vietnam
193/26/4 St.no.6, Ward Binh Hung Hoa, Binh Tan District, Ho Chi Minh City
+84865399124
Share