The Australia diaper market is estimated to be valued at USD 1.23 Billion in 2025. The market is projected to grow at a CAGR of 5.98% to reach USD 2.20 Billion in 2035.
Base Year
Historical Period
Forecast Period
According to ABS, in New South Wales, the population of babies aged 0-4 years is estimated to be 11.7%.
In 2021, the Australian Bureau of Statistics recorded 309,996 new births, up by 15,627 (5.3%) from the previous year.
Ontex manufactures 185M+ diapers yearly for Australian and New Zealand markets, incorporating upgrades such as higher absorbency, breathable lining, and wetness indicators.
Compound Annual Growth Rate
5.98%
Value in USD Billion
2026-2035
*this image is indicative*
Australian parents and caretakers increasingly prioritise the well-being and comfort of their babies and people with urinary incontinence, leading to a higher demand for premium and high-quality diaper products that offer superior performance, comfort, and skin health benefits.
With increasing awareness of environmental sustainability and health consciousness, consumers are seeking eco-friendly and chemical-free diaper options.
Eco-friendly diapers, emphasis on health and safety, online retailing, customisation and personalisation boost the Australia diaper market growth.
As public awareness of the environment has grown, so has the market for eco-friendly diapers composed of sustainable materials like organic cotton or bamboo fibres.
Product performance and customer base expansion have led diaper manufacturers to innovate, introducing features like stretchable waistbands and ultra-thin cores for improved flexibility.
Diaper manufacturers are creating goods devoid of dangerous chemicals, dyes, and scents and highlighting hypoallergenic and dermatologist-tested formulas.
The rise of e-commerce has changed the diaper industry, with more parents/ caretakers choosing to shop online because of the ease of use, affordable prices, and increased product variety.
The Australia diaper market is witnessing a transition towards sustainable and eco-conscious choices, driven by a rising preference for biodegradable and organic materials.
Diaper designs are adapting to meet consumer demands for naturally perceived products, prioritising infant skin health.
“Australia Diaper Market Market Report and Forecast 2026-2035” offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Distribution Channel
Market Breakup by Region
The increase in demand for disposable diapers in the Australia diaper market can be attributed to several factors including convenience, hygiene concerns, and changing lifestyles.
Disposal diapers typically contain absorbent materials that lock away moisture, helping to keep babies dry and reducing the risk of diaper rash and skin irritation.
Biodegradable diapers are designed to break down more quickly in the environment compared to traditional disposable diapers.
Online channel boosts the Australia diaper market growth as it is driven by convenience and accessibility.
Online channels offer a wide selection of home delivery options, appealing to busy parents. Approx. 82 per per cent of all Australian households made online purchases in 2022.
Pharmacies play a crucial role in diaper sales due to their convenience and the availability of trusted brands favoured by parents. Additionally, they provide valuable guidance from healthcare professionals on diaper selection and usage, particularly beneficial for new parents.
The Australian diaper market competitiveness has increased due to innovations in product design, improved quality, and competitive pricing.
An American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and Gamble. It specialises in a wide range of personal health, consumer health, personal care and hygiene products.
It was founded in 1872, in Neenah. U.S. Kimberly-Clark Corp is engaged in the manufacturing and marketing of a wide range of products made from natural or synthetic fibres. Delivering products and solutions for personal care, consumer tissue, and professional needs.
It was founded in 1961, Unicharm corporation is a Japanese company that manufactures disposable hygiene products, and household cleaning products, specializing in the manufacture of diapers for both babies and adult incontinence, feminine hygiene products and pet care products.
It was founded in 1886 and is an American multinational, pharmaceutical, and medical technologies corporation headquartered in New Brunswick, New Jersey. The company operates through three main divisions, pharmaceutical, medical devices, and consumer health.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other Australia diaper market key players are Rascals International Limited and Ontex BV among others.
In December 2023, the population of New South Wales was over 8.3 million, nearly a third of all Australians live in NSW, with 66 % of the state population live in Greater Sydney.
NSW has the fastest growing population in Australiam growing by roughly 59,000 people annually at 0.7%. Busy lifestyles often drive parents towards convenience-oriented diaper options, such as disposal diapers.
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The market was valued at USD 1.23 Billion in 2025.
The revenue generated from the market is expected to reach USD 2.20 Billion in 2035.
The market is projected to grow at a CAGR of 5.98% between 2026 and 2035.
The diaper market is growing with an increase in eco-friendly diapers, creative design, emphasis on health and safety, and online retailing.
Based on the product type the diaper market is broken up into baby diapers, and adult diapers.
The key players are The Procter & Gamble Company (P&G), Kimberly-Clark, Unicharm Corporation, Johnson & Johnson, Ontex BV, and Rascals International Limited among others.
Based on distribution channels, the market is divided into hypermarkets/supermarkets, pharmacies, convenience stores, online channels, and others.
The major region include South Wales, Victoria, Queensland, Australia, Western Australia and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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