The Australia deodorants market size reached USD 360.49 Million in 2025. The market is expected to grow at a CAGR of 3.03% between 2026 and 2035, reaching almost USD 485.88 Million by 2035.
Base Year
Historical Period
Forecast Period
January 2024 saw a 4.5% increase compared to the previous year in Australia household spending.
As per International Trade Administration, in Australia, fashion and apparel holds approximately one-fifth of the total e-commerce demand.
More than three-fourth of Australian households made at least one online purchase between 2022 and 2023.
Compound Annual Growth Rate
3.03%
Value in USD Million
2026-2035
*this image is indicative*
Sustainability and generational shift are reshaping Australia deodorant market, influencing consumer preference
The Australia deodorant industry is witnessing a significant transformation driven by a generational shift. Young population using social media are reshaping buying habits. Social media platforms play a pivotal role, influencing preferences and brand awareness. Companies are actively leveraging these platforms to expand their reach and drive sales, contributing to the overall market growth.
Further, the market is undergoing a significant transformation, fuelled by a growing consumer focus on clean ingredients and environmental responsibility. Shoppers are increasingly concerned of potentially toxic chemicals and are seeking out cosmetics formulated with natural and organic ingredients, often featuring essential oils. This trend is expected to propel significant growth within Australia deodorants market segments.
Sustainability is also emerging as a key driver, with consumers displaying heightened awareness of the beauty industry's environmental impact. This is reflected in a surge of initiatives such as certifications for sustainable practices, the development of eco-friendly products, and the widespread adoption of recyclable packaging solutions. By embracing these trends, deodorant brands can position themselves for success in the evolving market dynamics.
In September 2022, Unilever Plc, launched Schmidt's, a certified natural deodorant brand, to Australia and New Zealand. This launch is marked by Schmidt's first ever campaign in the region, created by Emotive, an independent creative agency. The deodorant itself is an ozone-friendly aerosol. This launch comes on the heels of Unilever ANZ receiving B-Corp certification, with this certification, Unilever ANZ joins a select group of around 460 businesses in Australia and New Zealand leading the way in purpose-driven business practices.
Australia Deodorants Market Report and Forecast 2026-2035 offers a detailed analysis of the market based on the following segments:
Market Breakup by Type
Market Breakup by Gender
Market Breakup by Distribution Channel
Market Breakup by Region
The Australia deodorants market key players are:
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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The market was valued at USD 360.49 Million in 2025.
The market is projected to grow at a CAGR of 3.03% between 2026 and 2035.
The revenue generated from the market is expected to reach USD 485.88 Million in 2035.
The market is categorised according to distribution channel into supermarkets and hypermarkets, convenience stores, specialty stores, online, and others.
The key players are Beiersdorf Australia Ltd., Procter & Gamble Australia Pty Ltd., Unilever Australia Limited, My Skincare Manufacturer Pty Ltd., L’oreal Australia Pty Ltd., L'occitane Australia Pty Ltd., Frank + Bare, and Pure Deo Co., among others.
Based on the gender, the market is divided into male, female, and unisex.
The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Type |
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| Breakup by Gender |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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