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Report Overview

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Australia Deodorants Market Outlook

The Australia deodorants market size reached USD 349.89 million in 2024. The market is expected to grow at a CAGR of 3.03% between 2025 and 2034, reaching almost USD 457.59 million by 2034.

Key Takeaways:

  • January 2024 saw a 4.5% increase compared to the previous year in Australia household spending.
  • As per International Trade Administration, in Australia, fashion and apparel holds approximately one-fifth of the total e-commerce demand.
  • More than three-fourth of Australian households made at least one online purchase between 2022 and 2023.

Sustainability and generational shift are reshaping Australia deodorant market, influencing consumer preference

The Australia deodorant industry is witnessing a significant transformation driven by a generational shift. Young population using social media are reshaping buying habits. Social media platforms play a pivotal role, influencing preferences and brand awareness. Companies are actively leveraging these platforms to expand their reach and drive sales, contributing to the overall market growth.

Further, the market is undergoing a significant transformation, fuelled by a growing consumer focus on clean ingredients and environmental responsibility.  Shoppers are increasingly concerned of potentially toxic chemicals and are seeking out cosmetics formulated with natural and organic ingredients, often featuring essential oils. This trend is expected to propel significant growth within Australia deodorants market segments.

Sustainability is also emerging as a key driver, with consumers displaying heightened awareness of the beauty industry's environmental impact. This is reflected in a surge of initiatives such as certifications for sustainable practices, the development of eco-friendly products, and the widespread adoption of recyclable packaging solutions.  By embracing these trends, deodorant brands can position themselves for success in the evolving market dynamics.

In September 2022, Unilever Plc, launched Schmidt's, a certified natural deodorant brand, to Australia and New Zealand. This launch is marked by Schmidt's first ever campaign in the region, created by Emotive, an independent creative agency. The deodorant itself is an ozone-friendly aerosol. This launch comes on the heels of Unilever ANZ receiving B-Corp certification, with this certification, Unilever ANZ joins a select group of around 460 businesses in Australia and New Zealand leading the way in purpose-driven business practices.

Australia Deodorants Market

Market Segmentation

Australia Deodorants Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Gel
  • Cream
  • Spray
  • Roll-on
  • Stick
  • Wipes
  • Others

Market Breakup by Gender

  • Male
  • Female
  • Unisex

Market Breakup by Distribution Channel

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others

The Australia deodorants market key players are Beiersdorf Australia Ltd., Procter & Gamble Australia Pty Ltd., Unilever Australia Limited, My Skincare Manufacturer Pty Ltd., L’oreal Australia Pty Ltd., L'occitane Australia Pty Ltd., Frank + Bare, and Pure Deo Co., among others.

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:\

  • Type
  • Gender
  • Distribution Channel
  • Region
Breakup by Type
  • Gel
  • Cream
  • Spray
  • Roll-on
  • Stick
  • Wipes
  • Others
Breakup by Gender
  • Male
  • Female
  • Unisex
Breakup by Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Speciality Stores
  • Online
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Beiersdorf Australia Ltd.
  • Procter & Gamble Australia Pty Ltd.
  • Unilever Australia Limited
  • My Skincare Manufacturer Pty Ltd.
  • L’oreal Australia Pty Ltd.
  • L'occitane Australia Pty Ltd.
  • Frank + Bare
  • Pure Deo Co.
  • Others

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market was valued at USD 349.89 million in 2024.

The market is projected to grow at a CAGR of 3.03% between 2025 and 2034.

The revenue generated from the market is expected to reach USD 457.59 million in 2034.

The market is categorised according to distribution channel into supermarkets and hypermarkets, convenience stores, specialty stores, online, and others.

The key players are Beiersdorf Australia Ltd., Procter & Gamble Australia Pty Ltd., Unilever Australia Limited, My Skincare Manufacturer Pty Ltd., L’oreal Australia Pty Ltd., L'occitane Australia Pty Ltd., Frank + Bare, and Pure Deo Co., among others.

Based on the gender, the market is divided into male, female, and unisex.

The market is broken down into New South Wales, Victoria, Queensland, Australian Capital Territory, Western Australia, and others.

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