Australia Deodorants Market Report and Forecast 2024-2032

Australia Deodorants Market Outlook

The Australia deodorants market size reached USD 349.89 million in 2023. The market is expected to grow at a CAGR of 3.03% between 2024 and 2032, reaching almost USD 457.59 million by 2032.

Key Takeaways:

• January 2024 saw a 4.5% increase compared to the previous year in Australia household spending.

• As per International Trade Administration, in Australia, fashion and apparel holds approximately one-fifth of the total e-commerce demand.

• More than three-fourth of Australian households made at least one online purchase between 2022 and 2023.

Sustainability and generational shift are reshaping Australia deodorant market, influencing consumer preference

The Australia deodorant industry is witnessing a significant transformation driven by a generational shift. Young population using social media are reshaping buying habits. Social media platforms play a pivotal role, influencing preferences and brand awareness. Companies are actively leveraging these platforms to expand their reach and drive sales, contributing to the overall market growth.

Further, the market is undergoing a significant transformation, fuelled by a growing consumer focus on clean ingredients and environmental responsibility.  Shoppers are increasingly concerned of potentially toxic chemicals and are seeking out cosmetics formulated with natural and organic ingredients, often featuring essential oils. This trend is expected to propel significant growth within Australia deodorants market segments.

Sustainability is also emerging as a key driver, with consumers displaying heightened awareness of the beauty industry's environmental impact. This is reflected in a surge of initiatives such as certifications for sustainable practices, the development of eco-friendly products, and the widespread adoption of recyclable packaging solutions.  By embracing these trends, deodorant brands can position themselves for success in the evolving market dynamics.

In September 2022, Unilever Plc, launched Schmidt's, a certified natural deodorant brand, to Australia and New Zealand. This launch is marked by Schmidt's first ever campaign in the region, created by Emotive, an independent creative agency. The deodorant itself is an ozone-friendly aerosol. This launch comes on the heels of Unilever ANZ receiving B-Corp certification, with this certification, Unilever ANZ joins a select group of around 460 businesses in Australia and New Zealand leading the way in purpose-driven business practices.

Market Segmentation

Australia Deodorants Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Gel

• Cream

• Spray

• Roll-on

• Stick

• Wipes

• Others

Market Breakup by Gender

• Male

• Female

• Unisex

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Speciality Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia deodorants market key players are Beiersdorf Australia Ltd., Procter & Gamble Australia Pty Ltd., Unilever Australia Limited, My Skincare Manufacturer Pty Ltd., L’oreal Australia Pty Ltd., L'occitane Australia Pty Ltd., Frank + Bare, and Pure Deo Co., among others.

Key Highlights of the Report