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Report Overview

2023

Base Year

2018-2023

Historical Year

2024-2032

Forecast Year

Australia Craft Beer Market Outlook 

The Australia craft beer market size reached USD 1041 million in 2023. The market is expected to grow at a CAGR of 17.50% between 2024 and 2032, reaching almost USD 4444.2 million by 2032. 

Key Takeaways:

  • Approximately 18.5% of adults reported consuming more than 10 drinks in the past week, with higher consumption rates observed among older age groups, including 24.6% of individuals aged 55–64 and 21.6% aged 65–74.
  • Over the past 15 years, the brewing industry has undergone significant transformation, with the number of breweries surging from 132 to over 600. Tasmania stands out, contributing 1.63% to the state's economy and supporting nearly 3,000 farm jobs nationwide.
  • In 2022, more than a quarter of adults (26.8%) exceeded the Australian Adult Alcohol Guideline, with males surpassing females by a notable margin (35.8% vs. 18.1%). Notably, young adults aged 18–24 showed the highest proportion exceeding the guideline, with over 36.1% consuming alcohol beyond the recommended limit.

Beer holds a significant place in Australian culture, from social gatherings to sporting events. While mainstream brands like Coopers, XXXX, and VB dominate consumption, there's a growing interest in craft beer, driven by a desire for unique flavours. However, there's a shift towards mid-strength and low-strength beers due to increased moderation and rising prices. 

The craft beer market in Australia has experienced substantial growth, now representing around 5% of total beer sales, with approximately 350 brewers and microbreweries in Australia. Major beverage companies like Lion and SABMiller have capitalised on this trend by acquiring independent labels, such as Matilda Bay and Little Creatures. 

Technological advancements, increasing consumer awareness, and government support for sustainability initiatives have fuelled the market's expansion, particularly in sectors like construction and automotive. As demand grows and environmental concerns persist, the future looks promising for the Australian craft beer market. With continuous innovations, regulatory support, and a focus on environmental sustainability, the industry is poised for sustained growth in the years ahead. The Australia craft beer market development has witnessed resilience and promise, with microbreweries carving out a niche in an otherwise dominated market.

Market Segmentation

Australia Craft Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type:

  • Sour Beer
  • Ales Beer
  • Wheat Beer
  • Pilsners and Pale Lagers
  • Others

Market Breakup by Distribution Channel:

  • On-Trade
  • Off-Trade

Market Breakup by Region:

  • South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others

Competitive Landscape

Key players in the craft beer in Australia brew, process and distribute products aiding the end-users for increased consumption.

  • Asahi Holdings (Australia) Pty Ltd. 
  • Emencee Pty Ltd. trading as Balter Brewing Company 
  • Akasha Brewing Company Pty Ltd. 
  • BentSpoke Brewing Co. 
  • Boatrocker Brewers & Distillers 
  • Bridge Road Brewers 
  • Mountain Culture Beer Co. 
  • Fixation Brewing Co. 
  • Mountain Goat Beer 
  • Lion Group (Lion Pty Ltd.) 
  • Wildflower Brewing & Blending  
  • Bracket Brewing Company Pty Ltd.
  • Others 

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Distribution Channel
  • Region
Breakup by Type 
  • Sour Beer
  • Ales Beer
  • Wheat Beer
  • Pilsners and Pale Lagers
Breakup by Distribution Channel
  • On-Trade
  • Off-Trade
Breakup by Region
  • South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Asahi Holdings (Australia) Pty Ltd. 
  • Emencee Pty Ltd. trading as Balter Brewing Company 
  • Akasha Brewing Company Pty Ltd. 
  • BentSpoke Brewing Co. 
  • Boatrocker Brewers & Distillers 
  • Bridge Road Brewers 
  • Mountain Culture Beer Co. 
  • Fixation Brewing Co. 
  • Mountain Goat Beer 
  • Lion Group (Lion Pty Ltd.) 
  • Wildflower Brewing & Blending  
  • Bracket Brewing Company Pty Ltd.
  • Others 

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The craft beer market reached a value of USD 1041 million in 2023.

The market is projected to grow at a CAGR of 17.50% between 2024 and 2032

The revenue generated from the craft beer market is expected to reach USD 4444.2 million in 2032.

The various types of craft beer include sour beer, ales beer, wheat beer, pilsners and pale lagers, and others. 

The key market players Asahi Holdings (Australia) Pty Ltd., Emencee Pty Ltd. trading as Balter Brewing Company, Akasha Brewing Company Pty Ltd., BentSpoke Brewing Co., Boatrocker Brewers & Distillers, Bridge Road Brewers, Mountain Culture Beer Co., Fixation Brewing Co., Mountain Goat Beer, Lion Group (Lion Pty Ltd.), Wildflower Brewing & Blending, Bracket Brewing Company Pty Ltd., and others. 

The market is driven by factors that include technological advancements, increasing consumer awareness, and government support for sustainability initiatives, among others.

The market is categorised according to its distribution channel, which includes on-trade and off-trade.

In 2022, the largest demographic of Australian craft beer enthusiasts fell between the ages of 30 and 39, comprising approximately 31% of the total. In contrast, younger consumers aged 18 to 29 made up only 13% of craft beer drinkers.  

New South Wales and Victoria lead the craft beer scene in Australia, hosting the largest consumer bases and the highest number of breweries and retail outlets. The majority of craft beer enthusiasts fall within the 30 to 39 age group, with males comprising a notably larger proportion.

The Sail and Anchor Pub Brewery, established in 1984 in Western Australia, is widely recognized as Australia's pioneering craft brewery. Its success served as a catalyst, inspiring numerous other breweries to enter the craft beer market.

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+91-858-608-1494

40th Floor, PBCom Tower, 6795 Ayala Avenue Cor V.A Rufino St. Makati City, 1226.

+63 287899028, +63 967 048 3306

6 Gardner Place, Becketts Close, Feltham TW14 0BX, Greater London

+44-753-713-2163

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+84865399124