Australia Cosmetics Products Market Report and Forecast 2025-2034

Australia Cosmetics Products Market Outlook

The Australia cosmetics products market size reached USD 4.27 billion in 2024. The market is expected to grow at a CAGR of 3.7% between 2025 and 2034, reaching almost USD 5.96 billion by 2034.

Key Takeaways:

• A 2022 survey by the Consumer Policy Research Centre found that more than a quarter of Australian consumers prioritise the availability of sustainable beauty and personal care products. Additionally, the widespread use of internet-enabled devices and social media, particularly among younger demographics, is fuelling the growth of e-commerce sales in the beauty sector.

• According to the Australian Communications and Media Authority, nearly all Australians have internet access, and data from the IAB Australia and Pureprofile Australian E-commerce Report 2021 indicates that a majority of consumers make online purchases regularly, with a significant portion buying beauty and personal care items monthly.

The cosmetics products market in Australia is a vital and promising sector encompassing a wide array of beauty products designed to enhance appearance and promote self-care. This market includes makeup, skincare, hair care, and fragrances, all formulated to cleanse, moisturise, and beautify while addressing individual preferences and diverse skin types. Australia's beauty industry is thriving due to increased per capita spending on cosmetics, driven by high disposable income and growing awareness of personal grooming. Social media and e-commerce play significant roles, influencing consumer behaviour and boosting market growth.

In response to consumer preferences, companies are focusing on natural and sustainable products, driven by concerns about toxicity and environmental impact. The demand for products made with organic ingredients is on the rise as consumers become more conscious of the effects of synthetic chemicals on their health and the environment. Initiatives promoting eco-friendly practices and recyclable packaging are gaining traction, reflecting consumer values.

The cosmetics market in Australia benefits from diverse consumer needs influenced by multicultural demographics and the prevalence of e-commerce, making beauty products accessible to a broad audience. Skincare products are particularly in demand due to increased consumer awareness of skincare routines and a desire for premium-quality products. The market is witnessing innovation in specialised skincare solutions tailored to diverse skin types and concerns, driven by a growing emphasis on self-care and personal well-being.

Overall, the Australia cosmetics products market development is taking place in response to changing consumer preferences and societal values, with a focus on natural ingredients, sustainability, and innovation in skincare products to meet diverse consumer needs.

Market Segmentation

Australia Cosmetics Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Creams

• Suspensions

• Ointments

• Solutions

• Sticks

• Others

Market Breakup by Category

• Hair Care

• Fragrance

• Skin Care

• Makeup

• Others

Market Breakup by Price Range

• Mass

• Premium

Market Breakup by Gender

• Unisex

• Women

• Men

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Pharmacies and Drug Stores

• Speciality Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Key players in the cosmetics products market in Australia design, manufacture and offer sustainable products to support the end users in the market.

• L’Oréal S.A.

• Cosmetic Manufacturers (Aust). Pty Ltd

• Imaginelle Pty Ltd

• Wild Child WA Pty Ltd

• Amway Corp.

• Others

Key Highlights of the Report