Australia Christmas Tree Market Report and Forecast 2024-2032

Australia Christmas Tree Market Outlook

The Australia Christmas tree market size reached USD 71.7 million in 2023. The market is expected to grow at a CAGR of 3.8% between 2024 and 2032, reaching almost USD 100.8 million by 2032.

Key Takeaways

• As per industry reports, Australia's population of 26 million in 2022 is expected to surge to between 34.3 and 45.9 million by 2071, with a projected decline in the current ten-year average annual growth rate from 1.4% to between 0.2% and 0.9%. Additionally, the median age, currently at 38.5 years, is anticipated to rise to between 43.8 and 47.6 years.

• Each year, Australians collectively spend approximately USD 11 billion on Christmas gifts, with an average expenditure of USD 54.36 per gift, totalling an average of 5.5 gifts per person. The country also utilizes over 150,000 kilometres of wrapping paper during the festive season.

The Christmas tree, traditionally associated with Christian symbolism, has evolved into a widely celebrated symbol of the holiday season, embraced by people of various backgrounds. Originating in western Germany, it is adorned with lights and decorations, symbolising the festive spirit. In recent years, the celebration of Christmas has seen a significant rise, fuelled by cultural influences and the convergence of traditions which is driving the Australian Christmas tree market growth.

Rapid urbanisation and increased disposable income have contributed to the growth of the Christmas tree market. These trees not only enhance the festive ambiance but also provide environmental benefits, such as water filtration and flood prevention. Moreover, their cultivation promotes reforestation efforts, with multiple seedlings sowed for each harvested tree.

Businesses are capitalising on this cultural shift by diversifying their offerings to cater to local preferences while maintaining the essence of the global Christmas celebration. Queensland's Christmas tree industry, though smaller compared to Victoria, contributes to the market's vibrancy and plays a crucial role in the Australian Christmas tree market development.

In the forecast period, the 3-10 ft segment is expected to dominate the market, offering a variety of trees to suit different needs. From compact 3 ft trees for tabletop display to versatile 6 ft options for homes with limited space, and larger trees for elaborate decorations, this segment caters to diverse customer preferences, driving market growth.

Market Segmentation

Australia Christmas Tree Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Artificial

• Naturally Grown

Market Breakup by Tree Height

• 3-10 Ft

• 10-15 Ft

• Above 15 Ft

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Key players in the Christmas tree market in Australia cultivate, chop down and decorate fir and pine trees as end products to support end users in the market.

• Balsam Hill LLC

• The Christmas Tree Man

• Christmas Tree Plantation

• Tanamera Christmas Tree Farm

• Gold Coast Christmas Trees

• Others

Key Highlights of the Report