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Report Overview

The Australia chatbot market size is expected to grow at a CAGR of 20.4% between 2025 and 2034.

2024

Base Year

2018-2024

Historical Year

2025-2034

Forecast Year

Key Takeaways

  • In Australia, 5G availability remains consistent at approximately 36.6%, accompanied by a high 5G smartphone penetration rate of 82%. Additionally, the average Australian household was equipped with 20.5 internet-connected devices in 2021.
  • According to eshopworld, digital shopper penetration presently sits at 62.58% and is anticipated to climb to 69% by 2020. Cloud-based software providers such as Microsoft Azure and Google Cloud are rolling out customer experience solutions to address customer churn concerns in Australia.
  • Samsung Australia emerges as a prominent retail brand, boasting 14,639 subscribers and amassing a total of 41,972,302 uploaded video views on YouTube. Renowned as a tech powerhouse, their active involvement in the social community, coupled with a hyperlocal online sales strategy and competitive pricing, underscores their dynamic approach.

The chatbot market is experiencing robust growth, fuelled by the rising demand for messenger applications and the widespread adoption of consumer analytics by businesses worldwide. Vendors are innovating their products by integrating AI and NLP technologies to meet customer needs efficiently. Chatbots, leveraging AI and NLP, act as virtual assistants across various customer touchpoints, interpreting user intent and providing prompt responses.

The Australia chatbot market growth is driven by the dominance of messenger applications and the need for customer analytics, with chatbots integrated into messengers offering a higher ROI and improved user experiences. In Australia, the chatbot market is rapidly expanding, driven by digitisation, customer-centric strategies, and the pursuit of operational efficiency. Australian businesses, embracing digital transformation, rely on chatbots to automate tasks, enhance user experiences, and ensure seamless communication.

Chatbots play a crucial role in meeting evolving customer expectations, offering personalised assistance and round-the-clock support. In the retail sector, chatbots assist with product inquiries, recommendations, and personalised shopping experiences, contributing to customer satisfaction and loyalty. Healthcare providers in Australia utilise chatbots for appointment scheduling and medical assistance, while educational institutions deploy them to support students with enrolment and academic queries. Advanced NLP and machine learning techniques empower chatbots to understand user intent and sentiment, enabling more meaningful interactions. Additionally, AI-driven analytics extract valuable insights from chatbot interactions, informing data-driven decisions and enhancing customer experiences.

The emergence of voice-enabled chatbots reflects the growing trend of voice technology adoption, offering hands-free and natural communication options. Omnichannel integration ensures consistent customer experiences across various communication platforms, meeting the diverse needs of modern businesses and consumers alike while playing a major role in the Australia chatbot market development.

Market Segmentation

Australia Chatbot Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

  • Messenger-based/Third party
  • Standalone
  • Web-based

Market Breakup by Product

  • Human Intelligence
  • Artificial Intelligence
  • Marketing

Market Breakup by Organisation Size

  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises

Market Breakup by Application

  • Bots for Social Media
  • Bots for Marketing
  • Bots for Service
  • Bots for Payments/Order Processing
  • Others

Market Breakup by End-Use

  • Travel and Tourism
  • Healthcare
  • Banking Financial Services and Insurance (BFSI)
  • E-commerce
  • Retail
  • Media and Entertainment
  • Others

Market Breakup by Region

  • New South Wales
  • Victoria
  • Queensland
  • Western Australia
  • Australian Capital Territory
  • Others

Competitive Landscape

Key players in the chatbot in Australia develop and provide properties and services to support the end-users.

  • Human Pixel Pty Ltd.
  • NRG Phoenix Pty Ltd.
  • 4mation Technologies Pty Ltd.
  • Business Solution Consulting
  • WK Digital
  • AndMine Pty Ltd.
  • Others

Key Highlights of the Report

REPORT FEATURES DETAILS
Base Year 2023
Historical Period 2018-2024
Forecast Period 2025-2034
Scope of the Report

Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:

  • Type
  • Product
  • Organization Size
  • Application
  • End Use
  • Region
Breakup by Type
  • Messenger-based/Third party
  • Standalone
  • Web-based
Breakup by Product
  • Human Intelligence
  • Artificial Intelligence
  • Marketing
Breakup by Organization Size
  • Small Enterprises
  • Medium Enterprises
  • Large Enterprises
Breakup by Application
  • Bots for Social Media
  • Bots for Marketing
  • Bots for Service
  • Bots for Payments/Order Processing
  • Others
Breakup by End Use
  • Travel and Tourism
  • Healthcare
  • Banking Financial Services and Insurance (BFSI)
  • E-commerce
  • Retail
  • Media and Entertainment
  • Others
Breakup by Region
  • New South Wales
  • Victoria
  • Queensland
  • Australian Capital Territory
  • Western Australia
  • Others
Market Dynamics
  • SWOT Analysis
  • Porter's Five Forces Analysis
  • Key Indicators for Demand
  • Key Indicators for Price
Competitive Landscape
  • Market Structure
  • Company Profiles
    • Company Overview
    • Product Portfolio
    • Demographic Reach and Achievements
    • Certifications
Companies Covered
  • Human Pixel Pty Ltd.
  • NRG Phoenix Pty Ltd.
  • 4mation Technologies Pty Ltd.
  • Business Solution Consulting
  • WK Digital
  • AndMine Pty Ltd.
  • Others

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Australia Chatbot Market Report Snapshots

Australia Chatbot Market Size

Australia Chatbot Companies

*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*

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Key Questions Answered in the Report

The market is projected to grow at a CAGR of 20.4% between 2025 and 2034.

The market is categorised according to its end-use, which includes travel and tourism, healthcare, banking financial services and insurance (BFSI), e-commerce, retail, media and entertainment, and others.

The key market players are Human Pixel Pty Ltd., NRG Phoenix Pty Ltd., 4mation Technologies Pty Ltd., Business Solution Consulting, WK Digital, AndMine Pty Ltd., and others.

The market is driven by factors that include rise of flexible workspaces, digital transformation, rapid transformation in the IT and real estate sector, among others.

The market is categorised according to its product, which includes human intelligence, artificial intelligence, and marketing.

The leading nations in chatbot usage include the United States, India, the United Kingdom, and Brazil, with approximately 80% of survey participants reporting previous interactions with chatbots.

The user base of ChatGPT has experienced unparalleled growth, setting a new record.

The standard chatbot software plan typically ranges from $0 to $500 per month, while the enterprise-level plan usually falls between $600 and $5,000 per month. For in-house chatbot development, companies typically allocate approximately $10,000 per month.

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