Australia Brown Sugar Market Report and Forecast 2025-2034

Australia Brown Sugar Market Outlook

The Australia brown sugar market size was valued at USD 66.76 million in 2023. The market is further projected to grow at a CAGR of 6.3% between 2024 and 2032, reaching a value of USD 117.88 million by 2032.

Key Takeaways

• Sugar is Australia’s second-largest export crop, following wheat, with an annual revenue of nearly USD 2 billion. Australia exports about 80% of its raw sugar overseas, making it the fourth-largest raw sugar exporter globally.

• The sugar industry directly and indirectly generates over 40,000 jobs.

• The domestic market for raw sugar within Australia is around one million tonnes.

• Organic brown sugar, produced by adding sugarcane molasses to refined white sugar crystals, is gaining traction.

Key drivers aiding the expansion of the Australia brown sugar market share include the increasing consumer preference for healthier alternatives like brown sugar due to its higher iron, calcium, and potassium content and slightly lower calorie count compared to white sugar. This shift is supported by doctors and researchers promoting brown sugar for its health advantages, along with endorsements from health professionals, which is propelling the demand for brown sugar in Australia.

Additionally, the Australia brown sugar market growth is driven due to the surge in demand for healthy foods and natural sweeteners, as well as the rising popularity of unrefined sugar options like brown sugar in various applications such as bakery and confectionery products, beverages, and dairy items. Approximately 95% of brown sugar produced in Australia comes from Queensland (QLD), with the remainder grown in northern New South Wales (NSW).

Granulated brown sugar is a common choice in baking, cooking, and beverage preparation due to its convenience and ease of use. Its granulated form allows for easy measuring and incorporation into recipes. On the other hand, powdered brown sugar, is often preferred in confectionery, desserts, and specialty beverages where a more uniform consistency is desired.

Brown sugar syrup, a liquid sweetener with a rich flavour and viscosity, finds its place in beverages, sauces, and desserts for enhancing flavours and textures. Additionally, brown sugar is favoured for portion control and convenience in hot beverages and cocktails.

Brown sugar is increasingly being used in medicinal products and cosmetic formulations due to its exfoliating and moisturising properties. This is expanding the market's reach beyond the food sector, creating new avenues for growth and product innovation in the pharmaceutical and cosmetic industries.

Market Segmentation

Australia Brown Sugar Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Regular

• Light Brown

• Dark Brown

Market Breakup by Nature

• Organic

• Conventional

Market Breakup by Form

• Granules

• Powder

• Syrup

• Cubes

Market Breakup by Application

• Bakery and Confectionery

• Beverages

• Dairy Products

• Others

Market Breakup by End Use

• Pharmaceutical Industry

• HoReCa Industry

• Cosmetic Industry

• Residential Sector

Market Breakup by Distribution Channel

• Hypermarkets /Supermarkets

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players aim to enhance their product offerings, expand their market presence through strategic alliances, and capitalise on the rising demand for brown sugar in different sectors.

• James White Pty Ltd

• Nuts About Life Pty Ltd

• Goodman Fielder Pty Limited

• Wilmar Sugar Pty Ltd

• American Crystal Sugar Company

• Others

Key Highlights of the Report