Australia Breakfast Cereals Market Report and Forecast 2025-2034

Australia Breakfast Cereals Market Outlook

The Australia breakfast cereals market size is projected to grow at a CAGR of 4.2% between 2025 and 2034.

Key Takeaways:

• USDA forecasts Australia's 2023/2024 oat production at 1.1 million metric tonnes, fuelling demand for cereals and muesli.

• The Australia Bureau of Statistics reports cereals and cereal products accounted for 8.2% of apparent consumption in 2020-21.

• The Australia Bureau of Statistics notes that cereals-based products represented 4.2% of apparent consumption in 2020-21.

Ready-to-eat varieties drive the Australia breakfast cereals market growth, ideal for those seeking convenient meals during commutes or travels

Their portable packaging allows for easy consumption on the go, eliminating the need for extra utensils. Ready-to-cook selections offer freshness and personalization, enabling consumers to savour freshly prepared meals with customized ingredients. This fosters healthier eating habits, cost-effectiveness through bulk purchases, a wide array of meal choices, and ingredient control, particularly beneficial for those with dietary restrictions or allergies.

Ready-to-eat alternatives deliver optimal convenience for busy schedules, eliminating meal preparation time with swift, on-the-go solutions. Featuring extended shelf lives, convenient portability, and pre-portioned servings, they promote healthier dietary practices, portion management, and consistent flavour profiles, catering to diverse consumer tastes.

In April 2023, The ICEE Company® and Kellogg's® introduced Kellogg's ICEE Cereal, featuring innovative cooling ingredients inspired by ICEE's Cherry and Blue Raspberry flavours. This collaboration marks the first-ever partnership between the companies, delivering a refreshing cereal experience with a sweet, cool sensation.

Market Segmentation

Australia Breakfast Cereals Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Ready-to-Cook

• Ready-to-Eat

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores

• Online

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

The Australia breakfast cereals market key players are Carman’s Fine Foods Pty Ltd., Kellogg Company, Nestlé SA, The Muesli Company Pty Limited, Grain & Bake Co Pty Ltd., and Brookfarm Pty Ltd. among others.

Key Highlights of the Report