Australia Blueberry Market Report and Forecast 2025-2034

Australia Blueberry Market Outlook

The Australia blueberry market size was valued at USD 538.23 million in 2024. The market is further projected to grow at a CAGR of 6.2% between 2025 and 2034, reaching a value of USD 929.24 million by 2034.

Key Takeaways

• As per industry reports, last year, Australian farmers cultivated approximately 17,000 tonnes of fresh blueberries, with an approximate farm gate value of USD 300 million.

• Of this production, 75% was sold fresh within Australia, 10% was exported to Asia and Europe, and 15% was processed, mainly as frozen products.

• New South Wales leads the way as the largest producer of blueberries in Australia, accounting for 88% of total volumes.

• In 2022, blueberry export value was 15.8 million, an 88% increase from the previous year.

The growth of the Australia blueberry market is primarily fuelled by factors such as the increasing demand for healthy and nutritious food, the rising awareness among consumers regarding the health benefits of blueberries, and the versatility of blueberries in various food products. Blueberries are low in sugar, high in protein, and rich in antioxidants, making them a preferred choice for health-conscious consumers. The market is also benefiting from the growing trend of using blueberry as an ingredient in snacks, such as protein bars and Greek yogurt.

Some key trends aiding the Australian blueberry market development include the growing domestic market for blueberries, high demand for fresh blueberries due to restrictions on fresh imports, rising production along the central and northeast seaboard of the country, robust cultivation of Southern Highbush and Rabbiteyes varieties, and the high per capita consumption of blueberries in Australia. On average, Australians consume 254 grams of fresh blueberries and 363 grams of fresh and processed blueberries annually.

In addition, the trend towards clean-labelled ingredients is gaining momentum in the Australia blueberry market. For example, the use of real fruit content in confectionery products is becoming more popular, which positively influences consumer choices and favours market growth.

The food and beverage segment dominates the Australia blueberry market share due to the versatility of blueberries in enhancing the taste and nutritional value of various food and beverage products, such as pancakes mixes, muffins, yogurt, and flavoured milk. The demand for blueberry-based dietary supplements is also on the rise, driven by the health-conscious population seeking natural and nutritious supplements.

Additionally, blueberry ingredients are gaining traction in the pharmaceutical sector in Australia due to their medicinal properties, particularly in preventing conditions like cancer, heart diseases, and depression. Blueberry ingredients are also being incorporated into nutraceutical products for their antioxidant properties and potential health benefits.

Market Segmentation

Australia Blueberry Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Southern Highbush

• Rabbiteye Blueberry

• Northern Highbush

• Shiny Blueberry

• Oval-leaf Blueberry

• Bog Blueberry

• Duke Blueberry

• Alaska Blueberry

• Others

Market Breakup by End Use

• Nutraceutical

• Pharmaceutical

• Dietary Supplement

• Food and Beverage

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Store

• Online Retail 

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are focused on providing premium quality of blueberries across industries to stay ahead in the competition.

• Oz Group Co-op Ltd.

• Costa’s Pty Ltd.

• Moonblue Berries Pty Ltd.

• Ramm Botanical

• Others

Key Highlights of the Report