Australia Biscuits Market Report and Forecast 2024-2032

Australia Biscuits Market Outlook

The Australia biscuits market size was valued at USD 2.43 billion in 2023. The market is further projected to grow at a CAGR of 2.1% between 2024 and 2032, reaching a value of USD 2.94 billion by 2032.

Key Takeaways

• Notable companies operating in the Australian biscuit market include Green’s Biscuits Pty Ltd, Triple 2 Enterprises Pty Ltd, Mac's Shortbread Co. Pty Ltd, and ITAL FOOD GROUP.

• Mac's Shortbread Company Pty. Ltd. has introduced a new range of biscuits that includes Mac's Butter Shortbread Fingers, Mac's Hundreds & Thousands Aussie Animal Shapes, Mac's Choc Chip Aussie Animal Shapes, Mac's Choc Chip Shortbread Fingers, and Mac's Choco Bikkie Bites.

• Plain and chocolate biscuits hold the largest market shares and are expected to continue dominating during the forecast period.

The growth of the biscuits market is being primarily driven by factors such as the increasing demand for convenient snacking options, especially while traveling, and the evolving consumer preferences for on-the-go snacks. These factors have significantly influenced the sales of biscuits in Australia, leading to a surge in Australia biscuits market growth.

A key trend in the Australia biscuits market is the increasing focus on health and wellness, leading to the demand for biscuits made with healthier ingredients like oats, whole wheat, and millets. This trend is impacting the market positively by offering consumers healthier snacking options and driving innovation in biscuit formulations.

Biscuits made with oats are gaining popularity in the Australia biscuits market share as it is appealing to consumers looking for fibre-rich and nutritious snack options. Wheat-based biscuits remain a staple in the market, offering a traditional and familiar snacking option for consumers. Biscuits incorporating millets are emerging as a niche segment in the market, targeting health-conscious consumers looking for gluten-free and nutrient-dense snack choices. Biscuits enriched with milk and cream ingredients are positioned as premium offerings in the market, appealing to consumers seeking gourmet and high-quality biscuit options.

Biscuits packaged in jars offer a convenient and reusable packaging option, appealing to consumers looking for eco-friendly and practical storage solutions. Jar packaging enhances product freshness and visibility as well. Biscuits packaged in pouches or bags offer portability and on-the-go convenience, targeting consumers with active lifestyles and snacking needs. Pouch packaging enhances product freshness, ease of consumption, and provides a grab-and-go appeal.

Market Segmentation

Australia Biscuits Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Ingredient

• Oats

• Wheat

• Millets

• Milk and Cream 

• Others

Market Breakup by Flavour 

• Chocolate

• Plain 

• Fruit and nuts 

• Cheese 

• Others

Market Breakup by Product Type

• Sweet Biscuits
  • Cookies
  • Plain Biscuits
  • Chocolate-coated Biscuits
  • Milk Biscuits
  • Marie Biscuits
  • Sandwich Biscuits
  • Others    
• Crackers and Savoury Biscuits
  • Plain Crackers
  • Flavoured Crackers
• Others

Market Breakup by Packaging Type

• Jars

• Boxes

• Pouches/Packets

• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets

• Convenience Stores 

• Online Stores 

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are diversifying their product offerings by introducing a variety of biscuit flavours to cater to changing consumer preferences.

• Green’s Biscuits Pty Ltd.

• Triple 2 Enterprises Pty Ltd.

• Not a Trace Pty Ltd.

• Mac's Shortbread Co. Pty Ltd.

• ITAL FOOD GROUP

• Castlemaine Fine Biscuits

• Arnott's Biscuits Ltd.

• Aruma

• Others

Key Highlights of the Report

Australia Biscuits Market Report Snapshots

Australia Biscuits Market Size

Australia Biscuits Companies