Australia Bicycle Market Report and Forecast 2024-2032

Australia Bicycle Market Outlook

The Australia bicycle market size was valued at USD 1.86 billion in 2023. The market is further projected to grow at a CAGR of 5.7% between 2024 and 2032, reaching a value of USD 3.08 billion by 2032.

Key Takeaways

• Over the past year, 36.7% of Australians rode a bike, which is close to the average of 37.2% from 2011 to 2023.

• In 2019, there were approximately 37 mountain bike clubs affiliated with Mountain Bike Australia (MTBA) in Queensland. The state of Queensland alone accounted for 23% of MTBA’s national membership.

• As per industry reports, the estimated 3,41,900 mountain bike participants throughout Australia spend USD 630.8 million annually.

• Mountain biking currently supports 6,095 full-time employees through riding at local trails.

The Australia bicycle market growth is being propelled by several key factors, including the increasing adoption of bicycles as a form of leisure activity, the high preference for bicycles as a convenient form of exercise, the rise in health concerns and fitness consciousness among consumers, and the efforts to roll out infrastructure supporting bicycle commutation.

A notable trend in the market is the increasing popularity of electric bicycles driven by factors like rising traffic congestion, health concerns, and fitness consciousness. This trend is impacting the market positively by offering consumers an eco-friendly and efficient mode of transportation. Additionally, urban areas like Sydney, Melbourne, Brisbane, and Perth are witnessing significant uptake of e-bicycles due to higher population density and well-developed cycling infrastructure.

Additionally, the growth of cycle tourism and services is contributing significantly to the market, with a focus on promoting cycling as a recreational and travel activity. This trend is creating economic benefits, boosting the demand for bicycles, and supporting the overall market growth.

Moreover, efforts by governments and organisations to invest in cycling-related infrastructure and programs are another key trend shaping the Australia bicycle market development. The focus on enhancing cycling infrastructure is encouraging more people to choose cycling as a mode of transport, leading to increased bicycle sales and market expansion. An example is Queensland Cycling Strategy 2017-2027, which aims to promote more cycling by emphasising the importance of safe and connected cycling infrastructure to encourage increased bike riding among various demographics, including women, young people, and other riders who may be less confident or more vulnerable.

Amongst type of bicycles, mountain bicycle segment caters to off-road enthusiasts and adventure seekers, offering rugged designs and features suitable for challenging terrains. This segment has the dominant Australia bicycle market share, driven by the popularity of outdoor activities and recreational cycling. Cruiser bicycles, known for their comfortable designs and leisurely riding experience, target consumers looking for relaxed urban or beach cruising. Road bicycles segment, designed for speed and efficiency on paved roads, is experiencing growth due to the increasing interest in road cycling as a sport and a means of transportation for the commuters.

Market Segmentation

Australia Bicycle Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Mountain

• Cruiser

• Road

• Youth

• Hybrid

Market Breakup by Design

• Regular

• Folding

Market Breakup by Price

• Low Range

• Medium Range

• Premium

Market Breakup by Technology

• Conventional

• Electric

Market Breakup by End Use

• Women

• Kids

• Men

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are developing and elevating bicycles with lightweight designs, strong grip wheels, and aerodynamic features, enhancing the cycling experience.

• Sheppard Industries Limited

• Bossi Bicycles

• Apollo Bicycle Company Pty Ltd.

• Down Under Cycles Pty Ltd.

• Hillbrick Bicycles

• MSC Bikes

• EARTH Electric Bikes

• REEF Bikes Pty Ltd.

• Reid Cycles Pty Ltd.

• Others

Key Highlights of the Report