Australia Beer Market Report and Forecast 2024-2032

Australia Beer Market Outlook

The Australia beer market size reached USD 22.7 billion in 2023. The market is expected to grow at a CAGR of 2.70% between 2024 and 2032, reaching almost USD 28.9 billion by 2032.

Key Takeaways

• Approximately one in five adults (18.5%) consumed over 10 drinks in the past week, with consumption peaking among older demographics, notably one in four individuals aged 55–64 (24.6%) and one in five aged 65–74 (21.6%).

• Over the last 15 years, the competitive landscape in brewing has transformed, with the number of breweries escalating from 132 to over 600. Tasmania leads in brewing significance, accounting for 1.63% of the state economy. The brewing industry also provides crucial support to nearly 3,000 farm jobs across Australia.

• In 2022, more than a quarter of adults (26.8%) surpassed the Australian Adult Alcohol Guideline, with males notably exceeding females (35.8% vs. 18.1%). Young adults aged 18–24 recorded the highest proportion surpassing the guideline, with over one in three (36.1%) consuming alcohol beyond the recommended limit.

Beer market in Australia has witnessed notable shifts in recent years, with consumers increasingly gravitating towards premium and craft beer offerings. Despite this trend, there's also a growing preference for mid-strength products and a general decline in Alcohol by Volume (ABV) levels across the board. This diversification has intensified competition, with numerous new entrants entering the market, including both craft breweries and private label offerings from retailers.

The beer sector's resilience lies in Australia's renowned beer brands and the industry's penchant for innovation. However, challenges loom large, particularly amidst the COVID-19 pandemic. Beer consumption has steadily declined due to changing drinking habits and significant increases in excise taxes, making Australia's beer tax among the highest in the developed world. Per capita alcohol consumption from beer has plummeted by over 30% in the last quarter-century.

Despite these challenges, the brewing industry continues to adapt to meet evolving consumer demands. Major brewers have upgraded their facilities, and acquisitions of smaller craft breweries often come with investments to expand production. The industry's longevity is further underscored by ongoing investments to cater to changing consumer preferences.

The Australia beer market development has a dynamic landscape, with domestic breweries, craft producers, and international brands vying for consumer attention. While traditional styles like lagers and ales remain popular, there's a growing appetite for craft beer, known for its unique flavours and innovative brewing techniques. Collaboration brews have become a notable trend, fostering camaraderie and excitement among enthusiasts.

Moreover, sustainability initiatives, creative packaging, and food pairing experiences have become focal points for breweries. Beer festivals and brewery tours add to the allure of Australia's beer culture, making it an integral part of the country's tourism offerings. Despite challenges, Australia's beer industry continues to evolve, reflecting changing consumer preferences and fostering a vibrant brewing landscape.

Market Segmentation

Australia Beer Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments

Market Breakup by Type

• Lager

• Stout and Porter

• Malt

• Ale

Market Breakup by Packaging

• Glass

• PET Bottle

• Metal Can

• Others

Market Breakup by Production

• Macro-Brewery

• Micro-Brewery

• Others

Market Breakup by Alcohol Content

• High

• Low

• AlcoholFree

Market Breakup by Flavour

• Unflavoured

• Flavoured

Market Breakup by Distribution Channel

• Supermarkets/Hypermarkets

• On-Trade

• Speciality Stores

• Convenience Stores

• Others

Market Breakup by Region

• South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Key players in the beer in Australia brew and provide products aiding the end-users to for consumption and distribution.

• The Cooper Group (Coopers Brewery Limited)

• Asahi Holdings Pty Ltd.

• Cascade Brewery Co.

• Lion Beer, Spirits and Wine PTY LTD.  (Stone & Wood Brewing Co.)

• Emencee Pty Ltd. (Balter Brewing Company)

• Lion Pty Ltd

• Young Henrys

• Others

Key Highlights of the Report