Australia Beard Grooming Products Market Report and Forecast 2025-2034

Australia Beard Grooming Products Market Outlook

The Australia beard grooming products market size was valued at USD 467.9 million in 2024. The market is further projected to grow at a CAGR of 5.8% between 2025 and 2034, reaching a value of USD 784.5 million by 2034.

Key Takeaways

• The rising popularity of beards and facial hair among men, coupled with an increasing emphasis on personal grooming and self-care, has significantly boosted the industry progression.

• As per industry reports, premium beard grooming products are expected to achieve higher growth rates compared to mass products, indicating a shift towards quality and specialised grooming items in the Australian market.

• Most popular beard trimmers in Australia are Philips Multigroom Series 7000, Wahl Professional ProLithium Series Beret Cord, Philips Beard Trimmer Series 5000, and Braun Beard Trimmer BT3240.

A growing trend among men to be more conscious of their appearance and adapt to current grooming trends, particularly in beard care, is driving Australia beard grooming products market growth. The increasing popularity of beard grooming, with beard oil made with Argan and jojoba expected to be a fast-growing product segment due to its moisturising properties and essential oils for healthy hair growth, is a significant driver. Moreover, the rise of e-commerce platforms like Amazon, eBay, and Walmart has made it easier for consumers to access a wide range of grooming products, boosting demand for beard care items. Additionally, the entry of various brands from different consumer goods sectors into the Australian men's grooming market, such as Swisse, Tradie, and Victoria Bitter, signifies a diversification trend that contributes to market growth.

Moreover, companies are introducing new and unique products beyond traditional categories like beard oils and balms for Australia beard grooming products market development. For instance, the entry of brands like Victoria Bitter into the market with a range of bath, shower, and skincare products containing freeze-dried beer showcases innovative offerings that appeal to consumers seeking distinctive grooming experiences.

Millennials are a significant segment as this generation values personal grooming and self-expression. Brands targeting millennials focus on innovative formulations, trendy packaging, and digital marketing strategies to engage with this demographic effectively.

Gen X consumers in Australia exhibit a preference for quality, reliability, and convenience in beard grooming products. Companies catering to Gen X individuals emphasise product performance, classic grooming solutions, and brand trust to capture this market segment effectively.

Baby boomers in Australia are increasingly embracing grooming products and seeks products that offer anti-aging benefits, skin nourishment, and ease of use. Brands targeting baby boomers focus on gentle formulations, targeted solutions for mature skin, and simplicity in product applications.

Market Segmentation

Australia Beard Grooming Products Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Beard Wax

• Beard Shampoo

• Beard Oil

• Trimmers

• Others

Market Breakup by Type

• Organic

• Conventional

Market Breakup by Age Group

• Millennials

• Gen X

• Baby Boomer

Market Breakup by End Use

• Personal

• Commercial

Market Breakup by Distribution Channel

• Speciality Stores

• E-Commerce

• Supermarkets and Hypermarkets

• Others

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Australian Capital Territory

• Western Australia

• Others

Competitive Landscape

Market players are focused on product innovation and engaging with consumers through e-commerce and digital initiatives.

• Procter & Gamble Company

• Beiersdorf AG

• The Bearded Chap

• Hairy Man Care

• Hoot Ventures Pty Ltd

• Others

Key Highlights of the Report