Australia Baby Stroller Market Report and Forecast 2025-2034

Australia Baby Stroller Market Outlook

The Australia baby stroller market size is projected to grow at a CAGR of 4.30% between 2025 and 2034.

Key Takeaways  

• Key players in the market are Baby Jogger Australia, Love N Care Australia Pty Ltd, Bugaboo Australia Pty Ltd, and Redsbaby Pty Ltd.

• Price range of baby strollers in Australia varies from 400 AUD to 700 AUD.

• Parents prioritise safety and comfort, leading to a demand for strollers equipped with features like adjustable harness systems, comfortable padding, sun canopies, and shock-absorbing wheels.

The surge in birth rates in developing nations, coupled with emerging trend of nuclear families, is positively impacting the Australia baby stroller market development. The adoption of strollers for child transport and vehicle use, along with the demand for prams, further contribute to market growth.

Additionally, manufacturers are incorporating technology in strollers with features like smart sensors for monitoring child safety, Bluetooth connectivity for music or alerts, and USB charging ports for parental convenience. The integration of technology enhances the functionality of strollers, catering to modern parenting needs.

Consumers are also increasingly seeking lightweight, easy-to-fold, and compact strollers that are travel-friendly and suitable for urban environments with limited space. The Nuna Baby Australia TRVL stroller won the Bronze Award for Best Travel Product in 2023 due to its light weight and luxury features.

Among stroller types, double strollers, designed to accommodate two children simultaneously, target parents with multiple young children, offering convenience and functionality, albeit in a niche market segment. Lightweight strollers, popular for their compact design, easy maneuverability, and portability, dominate the Australia baby stroller market share, reflecting the preference for convenient and easy-to-carry options among parents. Jogging strollers cater to active parents who want to jog or run with their child, providing enhanced stability and performance on various terrains. All-terrain strollers feature sturdy wheels suitable for different surfaces, caters to families that enjoy outdoor activities and requiring strollers capable of handling various terrains.

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Purchase the Regional Overview for USD 1099

If you choose to purchase the full report at a later stage, the amount already paid will be adjusted, and you will only need to pay the remaining balance.

Market Segmentation

Australia Baby Stroller Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Product Type

• Full Size Stroller

• Double Stroller

• Lightweight Stroller

• Jogging Stroller

• All-Terrain Stroller

• Other Strollers

Market Breakup by Age

• 0 - 6 months

• 6 - 12 months

• 12 - 36 months

Market Breakup by End Use

• Toddlers

• Infants

Market Breakup by Distribution Channel

• Offline Retail Stores

• Online Retail Stores

Market Breakup by Region

• New South Wales

• Victoria

• Queensland

• Western Australia

• Australian Capital Territory

• Others

Competitive Landscape

Market players are adapting to changing consumer behaviours, leveraging online platforms for sales growth, and focusing on convenience, safety features, and multi-functional designs to drive the adoption of baby strollers in the country.

• Baby Jogger Australia

• Love N Care Australia Pty Ltd

• Dorel Industries Inc.

• Bugaboo International B.V.

• Redsbaby Pty Ltd.

• Others

Key Highlights of the Report