The Australia ayurvedic herbs market was valued at USD 127.70 Million in 2025 and is expected to grow at a CAGR of 10.60%, reaching USD 349.74 Million by 2035. The market growth is driven by increasing consumer preference for natural health remedies and wellness supplements.
Base Year
Historical Period
Forecast Period
Personalized ayurvedic formulations will reshape consumer expectations, driving demand for customized, dosha-aligned herbal health solutions.
Regulatory focus on TGA-listed products will elevate market trust, favoring compliant, quality-certified Australian herbal brands.
Innovative delivery formats like wellness shots and adaptogen blends will expand retail presence and attract modern wellness-focused consumers.
Compound Annual Growth Rate
10.6%
Value in USD Million
2026-2035
*this image is indicative*
Ayurvedic herbs include a wide range of herbal formulations such as ashwagandha, turmeric, tulsi, and amla, available in capsule, extract, and raw forms. According to the Complementary Medicines Australia (CMA) Snapshot 2024, over 75% of Australian households regularly use complementary medicines many derived from Ayurvedic botanicals. Additionally, a 2023 MDPI study found that more than 50% of adults consumed herbal supplements in the past year. Regulated under the Therapeutic Goods Administration (TGA) complementary medicines framework, this market plays a growing role in chronic disease support, integrative care, and preventive wellness in Australia.
Product Innovation and Wellness-Driven Formulations to Boost Market Growth
Functional wellness demand and convenience-led delivery formats are driving product diversification in the market. For instance, in May 2024, the William Angliss Institute launched a turmeric and ginger wellness shot aimed at immunity and digestive health support, blending Ayurvedic ingredients into a ready-to-drink formulation. This innovation reflects the broader consumer shift toward natural health boosters in convenient formats, expanding appeal beyond traditional supplement users. These product developments are key to scaling Ayurvedic brands and strengthening cross-channel retail engagement across Australia.
The market is witnessing several trends such as ease in product approvals by regulatory authorities along with increased personalization of products.
Regulatory Oversight and Safety Transparency Strengthening Market Development
Adverse event monitoring and industry-led quality initiatives are strengthening trust in Australia’s Ayurvedic herb sector. For instance, in July 2023, the Therapeutic Goods Administration issued safety notifications about rare gastrointestinal and liver issues linked to ashwagandha. Complementary Medicines Australia responded by emphasizing the importance of using only AUST L/AUST R–listed formulations. This proactive response reinforced regulatory transparency, encouraged responsible sourcing and labeling, and positioned compliant Australian brands as safer and more reliable. As consumer awareness grows, adherence to TGA standards becomes a market differentiator.
Personalized Herbal Wellness Solutions to Drive Australia Ayurvedic Herbs Market Innovation
Rising interest in personalized health and adaptive wellness planning is influencing innovation in the market. As consumers increasingly seek tailored herbal solutions aligned with their body type (dosha), age, and health goals, companies are developing customized Ayurvedic blends and subscription models. This evolution supports deeper user engagement through self-assessment tools, online consultations, and targeted formulations. It reflects a shift from generic products to evidence-aligned personalization, boosting product value, consumer satisfaction, and long-term brand loyalty in Australia’s increasingly sophisticated natural health segment.
Capsules and Tablets to Hold a Significant Market Share by Form
The capsules and tablets category segment is positioned to lead the market by form. These dosage forms benefit from regulatory clarity under TGA frameworks (AUST L and AUST R listings), streamlined manufacturing standards, and strong consumer acceptance. Over 75% of Australian households use complementary medicines, largely in tablet or capsule format, highlighted by industry association CMA reports . This convenience, coupled with pharmacist availability and accurate dosing, outpaces demand for raw or extract forms, which are more niche and subject to stricter import or artisanal production. As a result, capsules and tablets dominate market penetration and accessibility.
Victoria is expected to lead in regional share due to its advanced manufacturing capabilities, strong regulatory compliance infrastructure, and established networks for nutraceutical production. The region benefits from proximity to innovation hubs and a mature ecosystem that supports formulation, packaging, and export readiness. New South Wales follows closely, supported by a high number of wellness retailers, urban demand for holistic health solutions, and accessibility to certified complementary health practitioners. Compared to regions like Queensland or Western Australia, Victoria and New South Wales offer superior integration of traditional medicine with regulatory and consumer trust frameworks, making them central to the market’s commercial scalability and clinical application.
The key features of the market report comprise funding and investment analysis and strategic initiatives by the leading players. The major companies in the market are as follows:
Founded in 2018 and headquartered in Melbourne, Ayurscape specializes in ethically sourced Ayurvedic herbs, oils, and wellness formulations. The company promotes sustainable, plant-based health practices tailored for Australian consumers. Ayurscape’s product line includes traditional ingredients like Ashwagandha, Triphala, and Brahmi. With a growing presence in wellness retail and online platforms, it caters to increasing demand for holistic and preventative health solutions rooted in Ayurveda.
Based in Melbourne and established in 2016, Ayurved Organics offers certified organic Ayurvedic herbs and spices in Australia. Their product range spans powders, teas, and supplements derived from Tulsi, Turmeric, Neem, and other classical botanicals. Focused on quality and purity, the company adheres to Ayurvedic preparation methods and sustainable sourcing. Ayurved Organics serves both retail and bulk distribution, including Ayurvedic practitioners and wellness spas nationwide.
Bioveda, founded in Sydney in 2015, delivers herbal wellness products rooted in Ayurvedic traditions. Its offerings include herbal capsules, powders, and skincare solutions crafted with ingredients like Shatavari, Amalaki, and Guduchi. The company promotes herbal transparency, sustainable harvesting, and integrative wellness. Bioveda’s products are widely distributed across Australia through naturopathic clinics, e-commerce platforms, and wellness centers targeting holistic health-conscious consumers.
Noreva Biotech, headquartered in New Delhi and operating in Australia since 2019, offers a range of Ayurvedic and herbal health products including Ashwagandha, Gokshura, and herbal immunity blends. Their presence in the Australian market focuses on therapeutic herbs, dietary supplements, and wellness tonics. The company collaborates with distributors and wellness retailers to expand Ayurvedic health access, emphasizing evidence-based formulations and compliance with Australian safety standards.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other players in the market include Athreya Herbs, and Ayuna.
"Australia Ayurvedic Herbs Market Report and Forecast 2026-2035" offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
Market Breakup by Form
Market Breakup by Application
Market Breakup by Distribution Channel
Market Breakup by Region
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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| REPORT FEATURES | DETAILS |
| Base Year | 2025 |
| Historical Period | 2019-2025 |
| Forecast Period | 2026-2035 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Product Type |
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| Breakup by Form |
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| Breakup by Application |
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| Breakup by Distribution Channel |
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| Breakup by Region |
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| Market Dynamics |
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