Australia and New Zealand Laptop Market Report and Forecast 2024-2032

Australia and New Zealand Laptop Market Outlook

The Australia and New Zealand laptop market size reached USD 3.54 billion in 2023. The market is expected to grow at a CAGR of 2.97% between 2024 and 2032, reaching USD 4.58 billion by 2032.

Key Takeaways:

• Recent data from the World Bank reveals Australia's internet adoption at 96%, propelling the laptop market's expansion.

• The Australian Bureau of Statistics reports a 64.1% employment rate in February 2024, heightening the demand for laptops.

• The Department of Foreign Affairs and Trade notes Australia's thriving gaming sector, which generated $226.5 million in revenue in 2021.

The 15.0" to 16.9" laptops contribute to the Australia and New Zealand laptop market growth by achieving a balance between screen size and portability

These models are typically lighter and more compact than larger laptops, ensuring easier mobility while providing a comfortable screen size for various tasks. Laptops within the 15.0" to 16.9" range find a delicate equilibrium between screen size and portability, being more lightweight and compact. Perfect for travellers requiring productivity, they fit well into bags and confined areas. With a friendly price point, they attract students and professionals seeking well-rounded features without high expenses.

Laptops exceeding 17" excel in productivity, providing generous multitasking space for professionals in design or data analysis. They offer immersive entertainment for gamers and cinema enthusiasts, assist in graphic work with their expansive screens, and improve cooling for demanding tasks. Moreover, they provide comfortable typing experiences and frequently support hardware upgrades, lengthening their usefulness.

By July 2023, LG's sophisticated Gram Style laptop launched in Canada, was initially unveiled at CES 2023. This laptop maintains the core features expected from LG's Gram series, such as its lightweight build, but introduces an extra touch of elegance. The Gram Style is undeniably attractive due to its iridescent finish, which changes hues under varying lighting conditions.

Market Segmentation

Australia and New Zealand Laptop Market Report and Forecast 2024-2032 offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Traditional

• 2-in-1

Market Breakup by Screen Size

• Up To 10.9” Inch

• 11” To 12.9” Inch

• 13” To 14.9” Inch

• 15.0” To 16.9”

• More Than 17”

Market Breakup by Price

• Up to USD 500

• USD 501 to USD 1000

• USD 1001 to USD 1500

• Others

Market Breakup by End Use

• Personal

• Business

• Gaming

Market Breakup by Country

• Australia

• New Zealand

The Australia and New Zeland laptop market key players are Apple Inc., Samsung Electronics Co., Ltd., Microsoft Corporation, Lenovo Group Ltd., ASUSTeK Computer Inc., HP Inc., Dell Inc., Acer Inc., Micro-Star INT’L Co., Ltd., and Razer Inc. among others.

Key Highlights of the Report